The future of packaging technology

29 & 30 November 2023, Hall 5 | IFEMA, Madrid

Packaging Innovations Hall

Pentawards, the most important awards in the packaging sector, will once again be present at Empack Madrid to offer exclusive content.

As the Pentawards community has grown, so too has its position as a reference point linking the different layers of the packaging value chain. This unique position has allowed them to use their large community to organise events creating a space where leaders and creative innovators from each pillar within the packaging value chain come together under one roof.


Pentawards has partnered with Empack Madrid to bring some exclusive content at this year’s show.

As the Pentawards community has grown, so too has its position as a connector between the various layers within the packaging value chain. This unique position has enabled Pentawards to use its extensive networks to host events that create space where thought leaders and creative innovators across each pillar within the packaging value chain can convene.

"Design deconstructed" - Exclusive Pentawards Conference

Pentawards, with its convening power, is able to bring together some of the most successful creative minds from around the world.
Join us as the gurus of the packaging design industry explain, discuss, explore and examine the key formulas and principles for success in today’s world.

Delve deeper and deconstruct the stories behind the packaging.

Pentawards winners Expo 2022



The winning packaging of the Pentawards 2021 on exclusive display.

In addition, visitors had the opportunity to win “The Package Design Book 6” by voting for their favourite design from the expo. The book, published by Taschen, collects all the winning packaging designs of the 2019 and 2020 Pentawards.

Speakers confirmed Pentawards Hall

Sala Pentawards congress

Veja o que está acontecendo


Packaging and trends "the value of emotions".

Enrique Moreno Porriño, CEO, CABELLO X MURE

11.00 – 11.30h

We live in a globalised world, in a complex and extremely competitive environment full of visual stimuli that makes purchasing decisions increasingly complicated and confusing. The era of data, climate change and more individualistic, practical and impatient lifestyles mean that brands have to face new strategies to adapt to an ever-changing and evolving landscape. In our talk we will be able to see the latest shopping trends and different brands that have positioned themselves with strength and identity in the market in response to new lifestyles.


Title to be confirmed

Paco Adin, Creative director and Partner, Supperstudio 12.00h – 12.30h



Value is required

Paco Adin, Creative director and Partner, Supperstudio

12.00 – 12.30h

Consumers want engaged brands that make the world a better place. The future lies with companies that truly raise awareness. And brands cannot remain indifferent to society’s challenges. More and more are getting involved. Because it takes value to build a committed brand.


25th November 2021

Empack and Logistics & Automation Porto: the fair that offers two days in which to get in direct contact with innovation in the first person.
See, try and touch the products that will make the future of the industry. Discover the latest in packaging and logistics technology at Empack and Logistics & Automation Porto.

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