The future of packaging technology

26 & 27 October 2022 | IFEMA, Madrid

Pentawards conferences

Pentawards, the most important awards in the packaging sector, will once again be present at Empack Madrid to offer exclusive content.

As the Pentawards community has grown, so too has its position as a reference point linking the different layers of the packaging value chain. This unique position has allowed them to use their large community to organise events creating a space where leaders and creative innovators from each pillar within the packaging value chain come together under one roof.

Pentawards has partnered with Empack Madrid to bring some exclusive content at this year’s show.

As the Pentawards community has grown, so too has its position as a connector between the various layers within the packaging value chain. This unique position has enabled Pentawards to use its extensive networks to host events that create space where thought leaders and creative innovators across each pillar within the packaging value chain can convene.

Conferences of Empack Madrid 2021

"Design deconstructed" - Exclusive Pentawards Conference

Pentawards, with its convening power, is able to bring together some of the most successful creative minds from around the world.
Join us as the gurus of the packaging design industry explain, discuss, explore and examine the key formulas and principles for success in today’s world.

Delve deeper and deconstruct the stories behind the packaging.

Pentawards winners Expo 2021

The winning packaging of the Pentawards 2021 on exclusive display.

In addition, visitors had the opportunity to win “The Package Design Book 6” by voting for their favourite design from the expo. The book, published by Taschen, collects all the winning packaging designs of the 2019 and 2020 Pentawards.

24th November 2021

Packaging and trends "the value of emotions".

Enrique Moreno Porriño, CEO, CABELLO X MURE

11.00 – 11.30h

We live in a globalised world, in a complex and extremely competitive environment full of visual stimuli that makes purchasing decisions increasingly complicated and confusing. The era of data, climate change and more individualistic, practical and impatient lifestyles mean that brands have to face new strategies to adapt to an ever-changing and evolving landscape. In our talk we will be able to see the latest shopping trends and different brands that have positioned themselves with strength and identity in the market in response to new lifestyles.

Title to be confirmed

Paco Adin, Creative director and Partner, Supperstudio

12.00h – 12.30h


Value is required

Paco Adin, Creative director and Partner, Supperstudio

12.00 – 12.30h

Consumers want engaged brands that make the world a better place. The future lies with companies that truly raise awareness. And brands cannot remain indifferent to society’s challenges. More and more are getting involved. Because it takes value to build a committed brand.

Wanted! Creativity in FMCG. Reward.

Francesca dal Molin & Silvia Camps, Account and Design director, Iacia branding & packaging

13.00 – 13.30h

The brands, the products, the competition within the market…there are so many different elements when designing a package that it almost seems an imposible task whilst still being able to import value into the design, highlighting the key creative elements in said design. We’re going to show you how it is possible!

Innovation in cosmetics and perfume sampling in the "new reality"

Jordi Calduch, CEO, Sampling Innovations Europe

15.30 – 16.00h

Today, in the wake of Covid-19, we find ourselves in a new reality. Not only have consumer habits changed in favour of the online channel, but the pandemic has also transformed the in-store shopping experience, as well as the way we try new products. Point-of-sale and perfume brands are putting the focus on safety as the top priority.

The pandemic has also accelerated global awareness of the environment and sustainability. It has prompted a search for more sustainable materials and products by industry and the end consumer, creating more eco-friendly consumer habits.

At Sampling Innovations Europe, as specialists in the field of sampling and single dose for the cosmetics and perfumery sectors, we have seen that there is an urgent need to change the approach to allow consumers to try products before purchase, in a safer and more hygienic way. That is why we have innovated by providing effective solutions for the point of sale and by using Eco-friendly materials, taking care of our environment and making life safer and easier for the consumer.

Panel discussion: The future of packaging design

Organised by Raül Cobos, Marketing & Business Development Manager, Derprosa

16.30 – 17.15h


Packaging represents the first physical interaction between the brand and the consumer, both when the purchase is made online and when it is made in person. In the purchase decision, when it is in person, as in the first experience of use, this secondary packaging must guarantee that the values, attributes and quality of the brand prevail, so that the box that will contain the brand’s product has to attract, has to protect and has to provoke a special and pleasant experience.
Nowadays, respect for the environment and natural resources must be combined with the need to differentiate brands and their products, without forgetting the protection and adaptation needs that packaging must always provide.

Derprosa by Taghleef Industries is the brand of films for lamination of paper and cardboard that protects printing (designs, colors, fonts), offers differential and homogeneous finishes, can incorporate textures such as Soft Touch and Sandy and can be made with raw materials of origin vegetable (Derprosa Nativia) or post-consumer recycled plastic (Derprosa reLIFE).

25th November 2021

Empack and Logistics & Automation Porto: the fair that offers two days in which to get in direct contact with innovation in the first person.
See, try and touch the products that will make the future of the industry. Discover the latest in packaging and logistics technology at Empack and Logistics & Automation Porto.

Title to be confirmed

Beatriz Suárez, Co-founder and Head of strategy, Estudio Maba

11.00h – 11.30h


Ask more, assume less.

Beatriz Suárez & Miguel Ángel del Baño, Founders & Directors, Estudio Maba

11.00 – 11.30h

As designers, when developing a brand, we don’t have to make up all the pieces of the puzzle and fit them together. What is really exciting is to start, create a few, just enough, and do it really well so that others can fit in naturally and make the puzzle bigger and bigger, without changing its essence.

Alea Iacta Est, from olive grove to shop.

Javier Garduño, Founder, Javier Garduño Estudio de diseño

12.00 – 12.30h

Creation and development of the packaging for the Alea Iacta Est olive oil, where we will talk from our first visit to the olive grove to the end of the creation of the packaging.


José Villa, Creative director, Enpedra estudio

13.00 – 13.30h

When we think about design, we must know that it is a powerful tool to be able to communicate and create new scenarios that help differentiate brands.

How to achieve it with the minimum? Meaning can be created from simplicity, in search of pure lines, recovering the essence to give a global and genuine meaning to our products.

This talk takes you on a journey from the first contact with a project through the reflections that help me to value and develop it and that I invite you to visit with me.

We must fight to create solutions that help our clients to improve their objectives, and I believe that we must also work to provide the world with unique products that improve deficiencies and provide new solutions with the resources we have.

“Think simple and achieve something great”

Panel discussion: How is sustainability adding value to packaging?

Hosted by UPM Raflatac

16.00 – 16.30h


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