DISCOVERING E-COMMERCE: KEYS TO PACKAGING AND LOGISTICS
Empack Madrid together with Logistics & Automation invite you to unravel and “decipher” e-commerce, from the perspective of packaging and logistics. It will be through our next Digital Tech Congress that will take place on the morning of April 28.
Digital platforms, their usability, their security in payment … are the first points of contact of the online consumer with the brand, but both packaging and logistics undoubtedly mark the difference between profit and loss or between success and failure in an e-commerce.
Because when it comes to e-commerce, packaging is more important than ever. What is at stake if our brand does not consider suitable packaging for the ecommerce supply chain? In just a few hours, discover what works, what does not work and how to be successful in an ecommerce thanks to the experiences of our experts.
28 APRIL 2021 - 9:30H A 14H
AGENDA
WELCOME SESSION
09:30
Oscar Barranco, Director of the Easyfairs Iberia meeting rooms, organizers of this Digital Tech Congress, welcomed all the attendees and participants to the event from our entire team, telling how the initiative arose and putting us in a situation of the current paradigm of the sector in Spain .
Keynote - NUEVO PLAN DE MOVILIDAD DE LA CIUDAD DE MADRID: DISTRIBUCIÓN URBANA DE MERCANCÍAS INTELIGENTE
9:40 - 10:05
The presentation will expose the radical change that the urban distribution of goods has undergone in large cities and the tools that the Madrid City Council is planning in its new Mobility Plan and in the Madrid360 Strategy to optimize it, make it more sustainable and reduce waste. impact that it has on the mobility of the city and on air quality.
DIGITAL TALK - SPONSOR SESSION
MAIN CHALLENGES AND LOGISTICS SOLUTIONS FOR E-COMMERCE BUSINESSES.
10:10 - 10:35
E-commerce has revolutionized logistics at all levels. Companies face new and changing logistics needs and demands that force them to bet on a digital transformation of their end-to-end businesses with the aim of improving their efficiency and productivity to achieve excellent customer satisfaction.
PANEL DISCUSSION
JORGE SORIANO
ROUND TABLE "EFFICIENT AND SUSTAINABLE MANAGEMENT OF E-COMMERCE PROJECTS".
10:40 - 11:25
Moderated by Samuel Rodriguez, this discussion table will address different projects and success stories for efficient and sustainable management of e-commerce projects. We will put ourselves in the shoes of the different participating companies and together with them and from their different positions in the e-commerce market we will discover how they have developed these projects and what results they have obtained. In addition, after the Covid, more than 2 million new e-commerce users have come to stay. How can we make the management of this wave of new demand efficient? How can we benefit from the use of artificial intelligence and machine learning for deliveries in the future?
DIGITAL TALK
SUSTAINABILITY IN E-COMMERCE PACKAGING
11:30 - 11:55
The world is constantly changing, and today e-commerce is already a key element in our societies. Its permanent growth presents production and logistics companies with ever greater challenges: more orders, in less time, from anywhere to anywhere, with security and satisfaction for the consumer. At the same time, the concern and awareness of everyone (companies and consumers) for sustainability in our environment is growing.
Eliminating excessive packaging, reducing waste, optimising processes and times, are just some examples of how packaging is decisive to achieve sustainability in e-commerce.
Sealed Air has been a global leader in the packaging industry for more than 60 years, and sustainability is present in everything we design, produce and sell.
With our wide range of solutions, we respond to the growing demands of e-commerce and contribute to sustainability.
With our solutions we are working to build a better world.
DIGITAL TALK plus
FLASHPICK: WELCOME TO UNIT PICKING EFFICIENCY. CASE STUDIES
12:05 - 12:30
Flashpick is TGW Logistics’ unit picking order picking system, which increases efficiency, ergonomics and reduces operating costs through an intelligent and dynamic design. Based on a Goods to Person (GTP) concept, the FlashPick system optimises unit picking operations and makes order picking simple and intuitive.
DIGITAL TALK
DANIEL PEREA
BELÉN CARBALLEIRA
E-COMMERCE PACKAGING IN THE AGE OF CUSTOMER EXPERIENCE
12:35 - 13:00
Customer experience is one of the strategic pillars of an ecommerce business. And packaging has become a fundamental element for a brand to captivate its consumers, as it is the first physical contact that the customer has with the actual product.
In this talk we will tell you about the specific requirements of packaging for online sales, we will review what consumers and sellers are looking for in packaging and how Hinojosa has helped PC Componentes, one of the giants of technological ecommerce in terms of price, quality and service, in this type of challenge.
ROUND TABLE
ROUND TABLE "CHALLENGES OF THE LAST MILE"
13:05 - 13:50
The last mile in the supply chain is the final part and one of the most critical and important stages in the entire e-commerce process. If this last link does not function properly, the efforts made in all the previous phases are of no use and some social, economic and environmental costs may be incurred. “Challenges of the last mile: the debate”, aims to address what are currently the main problems of the last mile, how we can improve the processes and what role digitalisation, artificial intelligence or big data play in all of this.
NETWORKING
NETWORKING TIME
14:00 - 17:00
Time for networking and agenda meetings with the participants of the event. A little time to take a virtual tour of the platform, visit the profiles of the companies and speakers and contact the participants.
