{"id":110638,"date":"2023-10-12T21:56:19","date_gmt":"2023-10-12T19:56:19","guid":{"rendered":"https:\/\/www.empackmadrid.com\/session\/how-neuromarketing-can-help-you-with-your-packaging-effectiveness-measure-and-you-will-win\/"},"modified":"2023-10-31T15:38:01","modified_gmt":"2023-10-31T14:38:01","slug":"how-neuromarketing-can-help-you-with-your-packaging-effectiveness-measure-and-you-will-win","status":"publish","type":"activity","link":"https:\/\/www.empackmadrid.com\/en\/session\/how-neuromarketing-can-help-you-with-your-packaging-effectiveness-measure-and-you-will-win\/","title":{"rendered":"C\u00f3mo puede el neuromarketing ayudarte con la eficacia de tu packaging. Mide y vencer\u00e1s"},"content":{"rendered":"\n<p>In the first part of the workshop, we will take a theoretical approach to the latest neuromarketing techniques and the biometrics and technologies used to measure experiences and emotions in the marketing and sales processes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En la primera parte del workshop, realizaremos un acercamiento te\u00f3rico a las \u00faltimas t\u00e9cnicas de neuromarketing y las biometr\u00edas y tecnolog\u00edas que se usan para medir las experiencias y emociones en los procesos de marketing y ventas. En la segunda parte de este workshop, haremos una demostraci\u00f3n en directo con la \u00faltima biometr\u00eda que se usa en laboratorios: electroencefalograf\u00eda, seguimiento ocular y medici\u00f3n de emociones en piel entre otros. Y culminaremos con algunos casos reales de medici\u00f3n y aplicaci\u00f3n en casos de packaging.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"C\u00f3mo puede el neuromarketing ayudarte con la eficacia de tu packaging. Mide y vencer\u00e1s","_seopress_titles_desc":"En la primera parte del workshop, realizaremos un acercamiento te\u00f3rico a las \u00faltimas t\u00e9cnicas de neuromarketing y las biometr\u00edas y tecnolog\u00edas que se usan para","_seopress_robots_index":"","_activity_time_start":"16:45","_activity_time_end":"17:30","_activity_date":"2023-11-30","_activity_price":"","footnotes":""},"edition":[2009],"location":[1785],"track":[],"activity_type":[1787],"class_list":["post-110638","activity","type-activity","status-publish","hentry","edition-congreso-empack-23","location-sala-pentawards","activity_type-congreso-dia-30"],"_guests":[],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity\/110638","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity\/110638\/revisions"}],"predecessor-version":[{"id":112054,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity\/110638\/revisions\/112054"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=110638"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=110638"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/location?post=110638"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/track?post=110638"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity_type?post=110638"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}