The objective of the Ecosmartpack 4.0 pilot phase project was to promote innovation in cosmetic packaging, creating a circular, reusable and traceable package that is connected from the factory, to distribution, consumer, and return of the package to the washing and repackaging station. For this purpose, the intelligent packaging has been piloted with real product of the Babaria brand, which has been distributed to 350 users through three Clarel Senses stores. Rosa Gonz\u00e1lez (AIMPLAS) and Andr\u00e9s L\u00f3pez (Babaria) will present the results obtained in the pilot, focusing on the most innovative aspects and the real pilot experience in the factory.<\/p>\n","protected":false},"excerpt":{"rendered":"
El objetivo del proyecto Ecosmartpack 4.0 fase piloto ha consistido en impulsar la innovaci\u00f3n en packaging cosm\u00e9tico, creando un envase circular, reutilizable y trazado que est\u00e9 conectado desde f\u00e1brica, a distribuci\u00f3n, consumidor, y retorno del envase a estaci\u00f3n de lavado y re-envasado. Para ello se ha pilotado el envase inteligente con producto real de la marca Babaria, que se ha distribuido a 350 usuarios a trav\u00e9s de tres tiendas Clarel Senses. Rosa Gonz\u00e1lez (AIMPLAS) y Andr\u00e9s L\u00f3pez (Babaria) expondr\u00e1n los resultados obtenidos en el piloto, centr\u00e1ndose en los aspectos m\u00e1s innovadores y en la experiencia de pilotado real en f\u00e1brica.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Innovaci\u00f3n en packaging cosm\u00e9tico: resultados de la fase piloto del proyecto Ecosmartpack 4.0, envase reutilizable, trazable y conectado","_seopress_titles_desc":"El objetivo del proyecto Ecosmartpack 4.0 fase piloto ha consistido en impulsar la innovaci\u00f3n en packaging cosm\u00e9tico, creando un envase circular, reutilizable","_seopress_robots_index":"","_activity_time_start":"16:00","_activity_time_end":"16:40","_activity_date":"2023-11-30","_activity_price":"","footnotes":""},"edition":[2009],"location":[1785],"track":[],"activity_type":[1787],"class_list":["post-110640","activity","type-activity","status-publish","hentry","edition-congreso-empack-23","location-sala-pentawards","activity_type-congreso-dia-30"],"_guests":[],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity\/110640","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":3,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity\/110640\/revisions"}],"predecessor-version":[{"id":112056,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity\/110640\/revisions\/112056"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=110640"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=110640"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/location?post=110640"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/track?post=110640"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity_type?post=110640"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}