{"id":65218,"date":"2022-10-10T09:22:23","date_gmt":"2022-10-10T07:22:23","guid":{"rendered":"https:\/\/www.empackmadrid.com\/activity\/ipmark-packaging-and-point-of-sale-advertising-and-the-challenges-of-the-circular-economy-and-the-new-consumer\/"},"modified":"2023-10-31T11:47:53","modified_gmt":"2023-10-31T10:47:53","slug":"ipmark-packaging-and-point-of-sale-advertising-and-the-challenges-of-the-circular-economy-and-the-new-consumer","status":"publish","type":"activity","link":"https:\/\/www.empackmadrid.com\/en\/session\/ipmark-packaging-and-point-of-sale-advertising-and-the-challenges-of-the-circular-economy-and-the-new-consumer\/","title":{"rendered":"Coloquio IPMARK: El packaging y PLV ante los retos de la Econom\u00eda Circular y del nuevo consumidor."},"content":{"rendered":"<p>La reconversi\u00f3n para adaptarse a la econom\u00eda circular representa un gran impacto tanto para las marcas como para las agencias especializadas en la materia. En este Coloquio, IPMARK abordar\u00e1 esta compleja situaci\u00f3n:<\/p>\n<ul>\n<li>\u00bfSon asumibles para las marcas y sus proveedores los cambios derivados del RD?<\/li>\n<li>\u00bfC\u00f3mo se podr\u00eda lograr una implementaci\u00f3n pr\u00e1ctica de la norma? Propuesta de soluciones<\/li>\n<li>\u00bfEs cierto que el proyecto espa\u00f1ol de RD impone medidas m\u00e1s exigentes que las contempladas en las directivas europeas?<\/li>\n<li>\u00bfQu\u00e9 materiales est\u00e1n tomando el testigo al pl\u00e1stico?<\/li>\n<li>\u00bfQu\u00e9 marcas est\u00e1n haciendo mejor la transici\u00f3n hacia un nuevo packaging m\u00e1s sostenible?<\/li>\n<\/ul>\n<p><em>Recepci\u00f3n y coffee 10:30 &#8211; 11:00<br \/>\nContenido 11:00 &#8211; 12:30<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La reconversi\u00f3n para adaptarse a la econom\u00eda circular representa un gran impacto tanto para las marcas como para las agencias especializadas en la materia. En este Coloquio, IPMARK abordar\u00e1 esta compleja situaci\u00f3n: \u00bfSon asumibles para las marcas y sus proveedores los cambios derivados del RD? \u00bfC\u00f3mo se podr\u00eda lograr una implementaci\u00f3n pr\u00e1ctica de la norma? [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_activity_time_start":"10:30","_activity_time_end":"12:30","_activity_date":"2022-10-27","_activity_price":"","footnotes":""},"edition":[2022],"location":[],"track":[],"activity_type":[],"class_list":["post-65218","activity","type-activity","status-publish","hentry","edition-congreso-empack-22"],"_guests":[],"_sponsors":[],"_cover_image":null,"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity\/65218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/activity"}],"version-history":[{"count":1,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity\/65218\/revisions"}],"predecessor-version":[{"id":116039,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity\/65218\/revisions\/116039"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=65218"}],"wp:term":[{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=65218"},{"taxonomy":"location","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/location?post=65218"},{"taxonomy":"track","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/track?post=65218"},{"taxonomy":"activity_type","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/activity_type?post=65218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}