{"id":1633,"date":"2020-01-24T13:07:38","date_gmt":"2020-01-24T12:07:38","guid":{"rendered":"https:\/\/www.empackmadrid.com\/about-us\/packaging-innovations-madrid\/"},"modified":"2026-03-23T09:48:42","modified_gmt":"2026-03-23T08:48:42","slug":"packaging-innovations-madrid","status":"publish","type":"page","link":"https:\/\/www.empackmadrid.com\/en\/packaging-innovations-madrid\/","title":{"rendered":"Packaging Area Madrid"},"content":{"rendered":"\t\t
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GET READY FOR Packaging Trends<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every year, the Packaging area welcomes companies with new ideas and solutions for end-of-line packaging, packaging design and value-added labelling. Because Empack Madrid is more than just packaging, it is also a space for design and innovation for your primary packaging, a distinct and exclusive area within the event that invites you to dress your products in the latest seasonal trends.<\/p>\n

In addition, this space brings together, exclusively for Empack Madrid, the Pentawards Designers Day and the exhibition of the finalists of the acclaimed awards.<\/p>\n

And after the ISLAND that was born in 2024, we have revamped the corner dedicated to DESIGN AGENCIES with more urban tones. Discover the DESIGN DISTRICT, exclusively dedicated to the solutions that different studios and designers have to offer to refresh your image and put your packaging at the forefront. Rebranding, trends, future materials, innovation…\ud83d\ude0a<\/p>\n

Would you like to enjoy the latest solutions for final packaging next autumn?<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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DISCOVER MORE...<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\tDISTRICT OF<\/span>\n\t\t\t\t\n\t\t\t\t\tOF DESIGN<\/span>\n\t\t\t\t<\/span>\n\t\t\t\t<\/h3>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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If you are interested in packaging design or need to explore solutions in this field, you are in luck… DESIGN DISTRICT awaits at Empack Madrid: an area exclusively dedicated to the solutions offered by different studios, agencies and designers.<\/p>\n

This space was born as “Island of Solutions” and has been renovated and renamed: \u2018The Design District<\/em>\u2019 and aims to promote creativity in packaging design, where a handful of design experts present their work, present their success stories and connect with other companies looking for answers to their challenges.<\/p>\n

The initiative seeks to highlight packaging design as a crucial element in brand differentiation and consumer experience<\/strong>, contributing their knowledge of the world of branding and its vital role in any packaging development. From now on, this space will allow designers to showcase their creativity and explore new opportunities for collaboration with companies from all over the world.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Design studios that will be present in 2025<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pentawards winners Expo 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Every year, we get to see the winning packaging designs from the Pentawards<\/strong>, the world’s most prestigious packaging awards, which, accompanied by a conference room, offer a glimpse into the trends and innovations that lie ahead for the sector.<\/p>\n

While we wait for the next winners… Take a look at this year’s designs!<\/strong><\/p>\n

And more and better to come soon \ud83e\udd17<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\tASPRONAUTA\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tAspronautas is an inclusive wine created by four people with intellectual disabilities, who led the process from vineyard to bottle. The name fuses ASPRONA with astronautas, presenting them as \u201cexplorers of the wine universe.\u201d Bottles are imagined as rockets, with labels depicting the four aspronauts alongside their own hand-drawn illustrations. The result is a vibrant, collaborative design that celebrates creativity, empowerment, and the journey of reaching beyond limits.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tBOTA DE VINO WINESKIN\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tBota de Vino reinterprets the traditional wineskin with a matte black finish, red accents, and a minimalist, sophisticated aesthetic. A silver bag-in-box ensures the wineskin can be refilled while preserving quality, and the set is housed in a rigid box with die-cut foam. Both the boot and lid identity are placed at a tilt\u2014an intentional symbol of complicity, spontaneity, and looking at tradition from a new angle. The result is a tribute that blends heritage with contemporary character.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tCONNECT 4\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tThis wine packaging reimagines the classic Connect 4 game, turning the bottle into an interactive experience. Removable sticker tokens invite consumers to play, while a flag-shaped collar and round back label echo game elements. The name, highlighted with gold stamping, reinforces a premium feel, creating a design that is playful, original, and a true conversation starter.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tERROR\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tERROR is a NEIPA that proudly embraces distortion \u2014 hazy, handcrafted, and deliberately offbeat. Unfiltered, hazy, and proudly imperfect.
ERROR challenges the conventions of traditional beer packaging. It\u2019s raw, contemporary, and intentionally flawed, inviting consumers to rethink the meaning of craft, beauty, and environmental responsibility.
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\n\t\t\t\t\t\t\tFUNKY PIZZA\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tThis project beautifully exemplifies how funky music and Italian food can come together in perfect harmony, creating an experience that is truly music to your senses\u2026\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tFor Gocco\u2019s first children\u2019s fragrances, the design breaks from conventional perfumery codes with playful, tactile bottles whose rounded forms invite imagination\u2014whether seen as a spinning top, submarine, or flying saucer. Bold colours, vibrant orange and deep green, heighten expressiveness, while reusable cylindrical boxes extend the sense of play and function. A strong typographic identity completes a contemporary design that balances fun, creativity, and brand essence.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tLos Quesitos de Anabel\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tLos Quesitos de Anabel are born in a small educational farm in Gran Canaria, where Anabel, a young farmer, welcomes families and children to spend the day, meet her goats, and enjoy hands-on workshops. Her project blends tradition, learning, and tenderness. The packaging turns that experience into a memory to take home.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tLYV coffee\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tInspired by the brand's connection to mixology and specialty coffee, LYV coffee's packaging adopts the form of an iconic bottle that evokes the exclusivity of fine spirits. This design choice celebrates sophistication and reinforces the brand narrative, positioning coffee as a premium product that transcends traditional industry conventions.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\tISLE OF WIGHT TOMATOES\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tB&B STUDIO, UNITED KINGDOM

FOOD \u2013 FRUIT AND VEGETABLES
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\n\t\t\t\t\t\t\tOFFICE SUPPLIES\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tOffice Supplies positions CBD as a professional aid rather than a domestic product, reframing it as part of everyday workplace tools. The identity uses a bold, monochrome design with industrial elements, while references to paper clips, erasers, and rulers reinforce the concept of utility and effectiveness. Minimalist packaging communicates clarity and functionality, creating a distinctive, memorable brand that normalizes CBD within a professional context.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPUEBLO\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tPueblo is a tribute to Spain\u2019s villages\u2014the source of enduring traditions, flavours, and craft. The design captures this spirit through bold typography that places the name at the center, paired with earthy colours inspired by adobe bricks and sun-dried straw. A minimalist presentation is elevated by the inclusion of the iconic curing rope, a subtle detail that grounds the identity in authenticity and heritage while conveying strength, simplicity, and pride.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\tPOLA COSMOLOGY\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tPOLA INC., JAPAN

BODY, HEALTH & BEAUTY - SKINCARE
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More than 15 years of providing solutions to leading brands<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Exhibiting companies<\/div>\t\t\t
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Visitors<\/div>\t\t\t
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Expert speakers<\/div>\t\t\t
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\"hijos<\/figure><\/div>
\"CLAREL\"<\/figure><\/div>
\"beiersdorf\"<\/figure><\/div>
\"incarlopsa\"<\/figure><\/div>
\"garcia<\/figure><\/div>
\"vicky<\/figure><\/div>
\"_0018_DECATHLON\"<\/figure><\/div>
\"_0016_Galletas-Gull\u00f3n\"<\/figure><\/div>
\"_0017_Domino\u00b4s-Pizza\"<\/figure><\/div>
\"_0002_Revlon\"<\/figure><\/div>
\"_0000_Telef\u00f3nica\"<\/figure><\/div>
\"_0011_kernpharma\"<\/figure><\/div>
\"_0020_ANETO-SA\"<\/figure><\/div>
\"_0014_HERO-ESPA\u00d1A-S.A.\"<\/figure><\/div>
\"_0001_ROYAL-CANIN\"<\/figure><\/div>
\"_0015_Glovo\"<\/figure><\/div>
\"_0022_AB-AZUCARERA-IBERIA,-S.L.U\"<\/figure><\/div>
\"_0005_Parfois\"<\/figure><\/div>
\"_0008_LVMH\"<\/figure><\/div>
\"_0019_CARREFOUR\"<\/figure><\/div>
\"_0009_L'Or\u00e9al\"<\/figure><\/div>
\"_0004_Raventos-Codorniu\"<\/figure><\/div>
\"_0013_IKEA\"<\/figure><\/div>
\"_0003_Renault\"<\/figure><\/div>
\"_0006_NORMON\"<\/figure><\/div>
\"_0010_LIDL\"<\/figure><\/div>
\"_0007_NESTLE-ESPA\u00d1A-SA\"<\/figure><\/div>
\"_0021_Amazon\"<\/figure><\/div>
\"cocacola<\/figure><\/div>
\"logos_0015_logo-mahou-san-miguel\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t
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Relive the best moments of the area<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Relive the best moments<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tPENTAWARDS HALL\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tPENTAWARDS HALL\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\tSpecific top-level speakers in the room co-organised by the brand organiser of the industry's most important design packaging awards.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\tEMPACK HALL\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t
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\n\t\t\t\t\t\t\tSectoral trends in packaging.
A meeting point to present the changes and trends affecting the packaging value chain.\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/i>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tSee Empack stories  <\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

GET READY FOR Packaging Trends Every year, the Packaging area welcomes companies with new ideas and solutions for end-of-line packaging, packaging design and value-added labelling. Because Empack Madrid is more than just packaging, it is also a space for design and innovation for your primary packaging, a distinct and exclusive area within the event that […]<\/p>\n","protected":false},"author":992,"featured_media":0,"parent":0,"menu_order":100,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Packaging Area | Empack Madrid","_seopress_titles_desc":"Packaging Area and the latest trends in packaging design will also meet on 11 and 12 November 2026 at IFEMA.","_seopress_robots_index":"","footnotes":""},"class_list":["post-1633","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/pages\/1633","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/users\/992"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=1633"}],"version-history":[{"count":5,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/pages\/1633\/revisions"}],"predecessor-version":[{"id":173116,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/pages\/1633\/revisions\/173116"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=1633"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}