{"id":12744,"date":"2021-02-03T10:58:22","date_gmt":"2021-02-03T09:58:22","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=12744"},"modified":"2022-02-23T10:46:40","modified_gmt":"2022-02-23T09:46:40","slug":"mango-refuerza-su-estrategia-onmicanalidad","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2021\/02\/03\/mango-refuerza-su-estrategia-onmicanalidad\/","title":{"rendered":"Mango refuerza su estrategia de omnicanalidad"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12744\" class=\"elementor elementor-12744 elementor-12743\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3cfcbcda elementor-widget elementor-widget-heading\" data-id=\"3cfcbcda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mango refuerza su estrategia de omnicanalidad<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b6ad03c elementor-widget elementor-widget-text-editor\" data-id=\"3b6ad03c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"bullets\" class=\"aos-init aos-animate\" data-aos=\"slide-up\">\n<ul>\n<li>La compa\u00f1\u00eda espera cerrar 2020 con una facturaci\u00f3n cercana a los 800 millones de euros en el canal digital<\/li>\n<li>La firma celebra el 20 aniversario del lanzamiento de su canal online<\/li>\n<\/ul>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a39faf elementor-widget elementor-widget-image\" data-id=\"66a39faf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"530\" height=\"297\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2021\/02\/68.jpg\" class=\"attachment-full size-full wp-image-12750\" alt=\"mango entrevista nuevos proyectos\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2021\/02\/68.jpg 530w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/02\/68-300x168.jpg 300w\" sizes=\"(max-width: 530px) 100vw, 530px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">fuente: www.mangopressroom.com<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-357d354 elementor-widget elementor-widget-text-editor\" data-id=\"357d354\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Mango celebra el 20 aniversario del lanzamiento de su canal online fij\u00e1ndose como objetivo alcanzar los 1.000 millones de euros de facturaci\u00f3n online en 2021.<\/p>\n<p>La compa\u00f1\u00eda, que fue una de las primeras empresas del sector fashion retail en lanzar su e-commerce en el a\u00f1o 2000, est\u00e1 obteniendo unas cifras r\u00e9cord de venta en online. Desde principios de a\u00f1o hasta octubre de este a\u00f1o, la facturaci\u00f3n online ha superado ya en m\u00e1s de un 5% los 564 millones de euros logrados en todo el a\u00f1o 2019, de modo que la firma conf\u00eda finalizar este a\u00f1o con una facturaci\u00f3n de 800 millones de euros, lo que supondr\u00eda un aumento de m\u00e1s del 40% respecto a 2019.<\/p>\n<p>Seg\u00fan Elena Carasso, directora de Online y Cliente de Mango, \u201calcanzar los 1.000 millones de euros es algo que no podr\u00edamos haber imaginado cuando lanzamos nuestro e-commerce en el a\u00f1o 2000. Es un objetivo enormemente ambicioso, pero vamos a poner todo nuestro esfuerzo e ilusi\u00f3n para conseguirlo. Tenemos un gran equipo de profesionales y estoy convencida de que lo lograremos.\u201d<\/p>\n<h3>El e-commerce durante la COVID-19<\/h3>\n<p>Este aumento de ventas online se debe, en parte, a los cerca de 3 millones de nuevos clientes digitales que la firma ha incrementado durante el a\u00f1o, 900.000 de los cuales se sumaron durante los meses de confinamiento en los que la facturaci\u00f3n creci\u00f3 por encima del 50%.<\/p>\n<p>Durante estos meses y con el objetivo de reforzar su e-commerce, Mango ha llevado a cabo diferentes iniciativas para acompa\u00f1ar el crecimiento de la demanda. Entre ellas, destaca el movimiento de m\u00e1s de 200.000 prendas del canal f\u00edsico al online para aumentar la disponibilidad de prendas.<\/p>\n<p>Adem\u00e1s, Mango ha adaptado los servicios a la nueva situaci\u00f3n generada por la COVID-19. A modo de ejemplo, se han ampliado los plazos de devoluci\u00f3n a 60 d\u00edas.<\/p>\n<p>Paralelamente, la compa\u00f1\u00eda ha realizado una fuerte inversi\u00f3n en marketing digital, increment\u00e1ndola en m\u00e1s de un 30% en lo que va de a\u00f1o. Igualmente, Mango ha optimizado las comunicaciones con los clientes de su base de datos, adapt\u00e1ndolas seg\u00fan el perfil de cada uno de ellos.<\/p>\n<p>El desarrollo del e-commerce de Mango a lo largo de sus 20 a\u00f1os de historia es un claro ejemplo de la apuesta de la compa\u00f1\u00eda por la transformaci\u00f3n digital y por situar al cliente en el centro de todas sus decisiones.<\/p>\n<h3>Nuevos proyectos<\/h3>\n<p>Para poder lograr los objetivos marcados y seguir siendo una empresa l\u00edder en el desarrollo del negocio online, Mango est\u00e1 trabajando en una gran cantidad de proyectos, destacando entre ellos:<\/p>\n<p>\u2022 Hiper personalizaci\u00f3n de la experiencia: el objetivo es lograr una mayor relevancia de la marca a trav\u00e9s de la adaptaci\u00f3n del journey del cliente seg\u00fan sus intereses y preferencias. Dicha hiper personalizaci\u00f3n parte desde la fase de awareness hasta la fase de fidelizaci\u00f3n, e incluye todos los touchpoints: captaci\u00f3n, comunicaciones directas por los distintos medios, navegaci\u00f3n en las plataformas digitales, as\u00ed como en la experiencia de compra en la tienda f\u00edsica.<\/p>\n<p>\u2022 Uso de nuevas tecnolog\u00edas basadas en inteligencia artificial para mejorar el servicio posventa. Igualmente, la compa\u00f1\u00eda est\u00e1 trabajando en el desarrollo de herramientas de autoservicio y automatizaci\u00f3n que agilicen cualquier gesti\u00f3n que los clientes quieran llevar a cabo relacionados con una transacci\u00f3n y, de esta manera, aumentar su satisfacci\u00f3n.<\/p>\n<p>\u2022 Inclusi\u00f3n de la Omnicanalidad en Franquicias: Mango est\u00e1 trabajando en la inclusi\u00f3n de sus franquicias en operaciones online desarrollando diferentes niveles de integraci\u00f3n, ofreciendo de esta manera servicios omnicanal que mejoren la experiencia de los clientes. El alcance engloba desde la participaci\u00f3n en la facturaci\u00f3n online en el \u00e1rea de influencia de una tienda, pasando por operaciones con el stock de la tienda f\u00edsica (como por ejemplo el servicio de click&amp;collect) o la integraci\u00f3n total. La integraci\u00f3n total consiste en delegar las operaciones online a aquellos franquiciados de mercados lejanos en los que son el \u00fanico operador del parque de tiendas f\u00edsicas.<\/p>\n<p><a href=\"https:\/\/press.mango.com\/es\/mango-preve-alcanzar-los-1-000-millones-de-euros-de-facturacion-online-en-2021_113292\" target=\"_blank\" rel=\"noopener\">M\u00e1s informaci\u00f3n<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42bf2a35\" data-id=\"42bf2a35\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e94ca32 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"e94ca32\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11580,11578,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54989791 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"54989791\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173154 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" >\n\t\t\t\tPack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" aria-label=\"Read more about Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173168 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-packaging-machinery-technology tag-roland-dg-en tag-tintas-multicolor-en tag-tintas-multicolor-dea2-en tag-truevis-xp640-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" >\n\t\t\t\tITENE develops sustainable, bio-based adhesives for packaging and footwear with a lower environmental impact\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>ITENE is developing sustainable, bio-based adhesives for packaging and footwear without compromising performance \u2013 a breakthrough that marks a turning point in the materials industry<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" aria-label=\"Read more about ITENE develops sustainable, bio-based adhesives for packaging and footwear with a lower environmental impact\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173178 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design category-packaging-materials tag-roland-dg-en tag-tintas-multicolor-en tag-tintas-multicolor-dea2-en tag-truevis-xp640-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/mondi-reveals-how-corrugated-cardboard-packaging-can-reduce-food-waste\/\" >\n\t\t\t\tSPG and Delaviuda are developing a cold-seal packaging solution\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SPG, a specialist in flexible, rigid and semi-rigid packaging, has developed, in collaboration with confectionery manufacturer Delaviuda Confectionery Group, a packaging solution capable of meeting<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/mondi-reveals-how-corrugated-cardboard-packaging-can-reduce-food-waste\/\" aria-label=\"Read more about SPG and Delaviuda are developing a cold-seal packaging solution\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-171665 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-a-coffee-with tag-entrevista-en tag-llusia-en tag-mondelez-international-en tag-noa-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/a-coffee-with-ferran-vaque-private-label-business-director-at-proquimia\/\" >\n\t\t\t\tA coffee with&#8230; Ferran Vaqu\u00e9, Private Label Business Director at PROQUIMIA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ferran Vaqu\u00e9 Bover is Director of White Label Business for the Domestic Division of Proquimia, a chemical company specialising in hygiene and cleaning solutions. He<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/a-coffee-with-ferran-vaque-private-label-business-director-at-proquimia\/\" aria-label=\"Read more about A coffee with&#8230; Ferran Vaqu\u00e9, Private Label Business Director at PROQUIMIA\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496586bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"496586bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11580,11574,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11580,11576,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3b3d8501 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3b3d8501\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-354f67ce\" data-id=\"354f67ce\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-222c1ff0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"222c1ff0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd7351 elementor-widget elementor-widget-text-editor\" data-id=\"1acd7351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Share this article<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571471f elementor-shape-circle 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target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Twitter<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t\t\t<span class=\"elementor-grid-item\" role=\"listitem\">\n\t\t\t\t\t<a class=\"elementor-icon elementor-social-icon elementor-social-icon-linkedin elementor-repeater-item-bd1bbc9\" href=\"https:\/\/www.linkedin.com\/company\/18889390\/admin\/\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-screen-only\">Linkedin<\/span>\n\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-linkedin\"><\/i>\t\t\t\t\t<\/a>\n\t\t\t\t<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La compa\u00f1\u00eda espera cerrar 2020 con una facturaci\u00f3n cercana a los 800 millones de euros en el canal digital La firma celebra el 20 aniversario del lanzamiento de su canal online fuente: www.press.mango.com Mango celebra el 20 aniversario del lanzamiento de su canal online fij\u00e1ndose como objetivo alcanzar los 1.000 millones de euros de facturaci\u00f3n [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":12747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[328,1128],"tags":[441,477,541,542],"edition":[],"class_list":["post-12744","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-ecommerce-sustainability-and-retail","tag-e-commerce-en","tag-mango-en","tag-omnicanalidad-en","tag-online-en"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/12744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=12744"}],"version-history":[{"count":1,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/12744\/revisions"}],"predecessor-version":[{"id":40843,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/12744\/revisions\/40843"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media\/12747"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=12744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=12744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=12744"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=12744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}