{"id":132590,"date":"2024-06-28T09:14:58","date_gmt":"2024-06-28T07:14:58","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=132590"},"modified":"2024-07-09T13:46:14","modified_gmt":"2024-07-09T11:46:14","slug":"mahou-san-miguel-launches-youbrew-to-create-100-customized-beers","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2024\/06\/28\/mahou-san-miguel-launches-youbrew-to-create-100-customized-beers\/","title":{"rendered":"Mahou San Miguel launches YouBrew to create 100% customized beers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"132590\" class=\"elementor elementor-132590 elementor-132589\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mahou San Miguel launches YouBrew to create 100% customized beers<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed7bee0 elementor-widget elementor-widget-heading\" data-id=\"ed7bee0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">This new service involves an investment of 1.5 million euros.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Through YouBrew, a pioneering service, allows the consumer to completely design their beer, from the recipe to the label, thus offering a unique and differential experience.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>Mahou San Miguel has invested more than 1.5 million euros in this innovation, which is the result of the company&#8217;s commitment to innovate in the beverage sector through new experiences, products and formats.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<ul>\n<li>YouBrew is a collaborative project driven by BarLab Ventures, the open innovation platform of the beverage company, and the innovation agency NOBA Ventures.<\/li>\n<\/ul>\n<p><strong>Mahou San Miguel<\/strong>, a 100% Spanish family-owned beverage, services and experiences company and <strong>leader in the beer sector in our country<\/strong>, reinforces its commitment to innovation with the creation of customized beers. The brewery has launched YouBrew, a pioneering service that offers a unique and differential experience in the market.<\/p>\n<p>YouBrew offers comprehensive customization, from the beer recipe to the label design. Consumers can play at being their own brewmasters, configuring three key parameters: color, bitterness intensity and alcohol level. The platform offers <strong>up to 1,000 possible combinations<\/strong>, ensuring a wide range of options perfect for each individual&#8217;s preferences and time of consumption.<\/p>\n<p>YouBrew is the result of the collaboration between <strong>BarLab Ventures<\/strong>, Mahou San Miguel&#8217;s open innovation platform, and <strong>NOBA Ventures<\/strong>, an innovation agency focused on the design, validation and launch of new business models. The beverage company has allocated more than 1.5 million investment to launch this pioneering project, designed to promote new beer products and a new experience around the purchase of this beverage in Spain.<\/p>\n<p>No previous knowledge of brewing is required, as YouBrew includes the online <strong>&#8220;Consult the Barman&#8221;<\/strong> service, which guides users in the creation of their ideal beer. This interactive service begins with a detailed test that helps determine the user&#8217;s preferences and, based on the answers, a virtual assistant provides personalized recommendations and suggestions for adjusting the different parameters. In this way, each customer can design a beer that perfectly suits his or her tastes.<\/p>\n<p>Available now at https:\/\/youbrew.es\/, this project is aimed at both end consumers who want a unique, tailor-made beer experience, as well as companies, caterers or any other entity that wants to use YouBrew to create exclusive<strong> beers for special events<\/strong>.<\/p>\n<blockquote><p>&#8220;At Mahou San Miguel, innovation is a fundamental pillar of our strategy to continue transforming and leading the beverage sector. YouBrew is an example of how we approach this area, thinking differently to provide greater value to the consumer and the sector in general, through differential and cutting-edge solutions, relying on technology and co-creation with third parties.&#8221;<\/p><\/blockquote>\n<p>says Guillermo Arrieta, the company&#8217;s deputy general manager of transformation.<\/p>\n<p>(&#8230;)<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5445c8 elementor-widget elementor-widget-gallery\" data-id=\"c5445c8\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-button-text\">Enviar<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94ca32 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"e94ca32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11580,11578,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-2\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496586bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"496586bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54989791 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"54989791\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-174981 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-un-cafe-con tag-bolton-food tag-catalina-cortizo tag-entrevista tag-quality-packaging-supervisor tag-un-cafe-con\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/07\/01\/a-coffee-with-catalina-cortizo-quality-packaging-supervisor-at-bolton-food-2\/\" >\n\t\t\t\tA coffee with Catalina Cortizo, Quality Packaging Supervisor at Bolton Food\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Empack: Catalina, tell us a bit about your experience at Bolton Food and what your day-to-day work looks like within the company. My experience at<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/07\/01\/a-coffee-with-catalina-cortizo-quality-packaging-supervisor-at-bolton-food-2\/\" aria-label=\"Read more about A coffee with Catalina Cortizo, Quality Packaging Supervisor at Bolton Food\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175015 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/the-beer-that-adds-with-to-without\/\" >\n\t\t\t\tThe beer that adds \u2018with\u2019 to \u2018without\u2019.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>At Batllegroup, we have been working on branding and packaging for the consumer goods sector for over 30 years, in a context where design has<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/the-beer-that-adds-with-to-without\/\" aria-label=\"Read more about The beer that adds \u2018with\u2019 to \u2018without\u2019.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175004 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/12-august-2026-the-date-that-will-shape-the-future-of-packaging-in-europe\/\" >\n\t\t\t\t12 August 2026: The date that will shape the future of packaging in Europe\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The packaging industry is facing a key milestone: 12 August 2026, the date on which the European Packaging and Packaging Waste Directive (PPWR) comes into<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/12-august-2026-the-date-that-will-shape-the-future-of-packaging-in-europe\/\" aria-label=\"Read more about 12 August 2026: The date that will shape the future of packaging in Europe\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173154 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" >\n\t\t\t\tPack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" aria-label=\"Read more about Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11574,11578,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-4\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11580,11576,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>This new service involves an investment of 1.5 million euros. Through YouBrew, a pioneering service, allows the consumer to completely design their beer, from the recipe to the label, thus offering a unique and differential experience. &nbsp; Mahou San Miguel has invested more than 1.5 million euros in this innovation, which is the result of [&hellip;]<\/p>\n","protected":false},"author":992,"featured_media":132594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Mahou San Miguel launches YouBrew to create 100% customized beers","_seopress_titles_desc":"This new service to create 100% customized beers involves an investment of 1.5 million euros","_seopress_robots_index":"","footnotes":""},"categories":[328,1126,1124,1123],"tags":[1501,2349,2350,1402,470,2338],"edition":[],"class_list":["post-132590","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-food-and-beverage","category-packaging-design","category-packaging-materials","tag-cervezas-en","tag-customization","tag-customized","tag-diseno-en","tag-envase-en","tag-products"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/132590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/users\/992"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=132590"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/132590\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media\/132594"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=132590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=132590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=132590"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=132590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}