{"id":166332,"date":"2025-09-17T17:36:44","date_gmt":"2025-09-17T15:36:44","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=166332"},"modified":"2025-09-17T17:49:39","modified_gmt":"2025-09-17T15:49:39","slug":"a-coffee-with-maria-camino-lifante-director-of-purchasing-and-planning-at-grupo-entrepinares","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2025\/09\/17\/a-coffee-with-maria-camino-lifante-director-of-purchasing-and-planning-at-grupo-entrepinares\/","title":{"rendered":"Un caf\u00e9 con… Noa Llusia, directora de Asuntos P\u00fablicos Globales en Mondelez International"},"content":{"rendered":"\t\t
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Un caf\u00e9 con… Noa Llusia, directora de Asuntos P\u00fablicos Globales en Mondelez International<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Noa Llusia Juanes is a professional with more than 15 years of experience in corporate communications, public affairs and sustainability (ESG). She currently holds the position of Global Public Affairs Manager at Mondel\u0113z International, where she leads advocacy and institutional positioning strategies on key public policy issues, with notable experience in markets such as Spain, Portugal, France, Brussels and the United States.<\/p>\n

Throughout her career, Noa has led internal and external communication campaigns, represented the company before high-level sectoral and international associations, managed crises and supported strategic business transformation processes, such as mergers, acquisitions and divestitures. In addition, she has worked closely with leadership teams and is distinguished by her strategic vision, her leadership skills in multicultural teams and her deep understanding of local and global dynamics.<\/p>\n

Noa has a degree in Journalism from Antonio de Nebrija University, a Master’s degree in Marketing and Communication from ESIC, and speaks Spanish, English, and French. Outside of her professional life, she is a certified yoga teacher and has collaborated with various social causes in organisations that promote fair trade and support women in disadvantaged communities.<\/p>\n

Empack: Noa, tell us a little about your day-to-day work at the company and what your role at Mondelez entails.<\/strong><\/p>\n

Noa:<\/strong> My day-to-day work at Mondel\u0113z is very dynamic; no two days are the same. As my role suggests, I am part of the Public Affairs team, which means I am very much in touch with the institutional and regulatory environment, especially at the European level. In other words, my job is to be the bridge between what is decided in Brussels in terms of policies and regulations and the priorities and needs of our company.<\/p>\n

My role is to ensure that we can anticipate legislative changes, interpret them correctly and translate them into business decisions so that we are prepared to adapt and continue to grow in a sustainable manner. To this end, we closely monitor policies that affect the food sector, such as those related to sustainability, packaging and labelling, among others.<\/p>\n

At European level, I actively participate in sectoral forums, collaborate with industry associations and maintain a constant dialogue with institutions. These spaces for exchange are essential not only to represent our vision as a company, but also to listen, learn and seek joint solutions.<\/p>\n

Ultimately, the goal is to build a relationship of mutual trust that allows regulation and sustainability to advance in parallel with economic growth and the private sector’s capacity for innovation.<\/p>\n

Empack: From the Public Affairs area, how do you approach dialogue with European institutions on key issues such as sustainability, labelling or packaging legislation?<\/strong><\/p>\n

Noa:<\/strong> Our approach is always based on dialogue and collaboration. At Mondel\u0113z, we believe it is essential to be part of the conversation from the outset, not only to contribute our experience, but also to listen and learn from other key players, such as legislators, NGOs, industry associations and technical experts. Each perspective helps us to better understand shared challenges and identify opportunities.<\/p>\n

A good example is the new European regulation on packaging, the Packaging and Packaging Waste Regulation (PPWR), which represents a change for the entire industry. At Mondel\u0113z, we fully support its objective of reducing the environmental impact of packaging, but we are also aware that its implementation poses significant challenges in terms of operations, investment and adaptation throughout the supply chain. That is why we are actively participating in secondary legislation, sharing specific experiences and proposals to help make implementation effective and realistic. We believe it is essential to provide greater clarity on technical aspects of the regulation and to avoid excessive administrative burdens.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Empack: And if we look at the current European landscape, with new regulations on the way and an increasingly aware public, what role do events such as Empack play in this process of transformation within the sector?<\/strong><\/p>\n

Noa:<\/strong> These types of events are fundamental for the sector. They offer a space where different key players in the industry (companies, institutions, experts, start-ups, etc.) can meet and share their challenges. That is why it is more necessary than ever to have forums for debate where ideas can be exchanged, best practices shared and collaborative work carried out in the search for solutions.<\/p>\n

Furthermore, in the current context, with new European regulations and an increasingly aware and committed public, these meetings are essential as a way of taking stock of the situation. Packaging waste management is crucial, and all actors in the chain must contribute in those areas where we can have an impact.<\/p>\n

On the other hand, these types of meetings also give us the opportunity to showcase the real progress already being made in the industry, inspire us with innovative solutions, and strengthen collaborations that accelerate the transition to more circular models.<\/p>\n

Empack: And if we look at the current European landscape, with new regulations on the way and an increasingly aware public, what role do events such as Empack play in this process of transformation within the sector?<\/strong><\/p>\n

Noa:<\/strong> These types of events are fundamental for the sector. They provide a space where different key players in the industry (companies, institutions, experts, start-ups, etc.) can come together and share their challenges. That is why it is more necessary than ever to have forums for debate where we can exchange ideas, learn about best practices and work together collaboratively on solutions.<\/p>\n

Furthermore, in the current context, with new European regulations and an increasingly aware and committed public, these meetings are essential for taking stock of the situation. Packaging waste management is fundamental, and all actors in the chain must contribute in those areas where we can make an impact.<\/p>\n

On the other hand, these types of meetings also give us the opportunity to showcase the real progress already being made in the industry, inspire us with innovative solutions, and strengthen collaborations that accelerate the transition to more circular models.<\/p>\n

Empack: And to conclude this coffee break… If we think about the future of packaging in the food industry, what would you like to see become a reality in 5 or 10 years in terms of sustainability, regulation or positive impact?<\/strong><\/p>\n

Noa:<\/strong> I would love to see the collection of all types of packaging waste become a reality within 5 or 10 years, as this is the first step towards its subsequent sorting and recycling, allowing the material to be given a circularity or second life. To achieve this, all actors in the value chain, from authorities, municipalities, manufacturers and consumers, must contribute solutions.<\/p>\n

If we can get sustainability, innovation and regulation to move forward in a coordinated way, I am convinced that we will achieve profound, positive and lasting change. It is not just a question of transforming the packaging industry, but of actively contributing to a more responsible, efficient and environmentally friendly model of production and consumption.<\/p>\n

We must move towards a world with less waste, where companies, institutions and citizens are all pulling in the same direction, towards a truly circular economy. Because every step forward, no matter how small, brings us closer to that cleaner, fairer and more sustainable world.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Stay informed<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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