{"id":171750,"date":"2026-04-08T11:35:42","date_gmt":"2026-04-08T09:35:42","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=171750"},"modified":"2026-04-08T11:35:42","modified_gmt":"2026-04-08T09:35:42","slug":"constantia-flexibles-and-hp-indigo-personalise-6-8-million-packs-for-mondelez-spains-christmas-campaign","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/constantia-flexibles-and-hp-indigo-personalise-6-8-million-packs-for-mondelez-spains-christmas-campaign\/","title":{"rendered":"Constantia Flexibles and HP Indigo personalise 6.8 million packs for Mondel\u0113z Spain\u2019s Christmas campaign."},"content":{"rendered":"\t\t
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Constantia Flexibles and HP Indigo personalise 6.8 million packs for Mondel\u0113z Spain\u2019s Christmas campaign.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Constantia Flexibles<\/strong>, the world\u2019s third-largest flexible packaging manufacturer, has collaborated with its digital partner Smartflex<\/strong> and HP<\/strong> to drive a high-impact Christmas campaign for Mondel\u0113z<\/strong> and its Spanish brand Suchard<\/strong>.<\/p>\n

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Using the HP Indigo 25K digital press<\/strong>, 6.8 million Suchard chocolate bars were produced with unique numbering, turning each pack into an exclusive piece. This innovation offers consumers a fully personalised experience and strengthens the emotional bond with one of the most beloved brands of the season.<\/p>\n

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The campaign, brought to life through the HP Brands Innovation Platform<\/strong> and HP\u2019s Garage programme<\/strong>, was launched in Spain with the aim of reimagining Suchard\u2019s traditional nougat. The result was a seasonal product transformed into a collectible item, personalised and uniquely numbered ahead of Christmas.<\/p>\n

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Thanks to the HP Indigo 25K technology and HP SmartStream Designer<\/strong> software, 6.8 million personalised packs were produced with impeccable colour accuracy and perfect variable data control, with flexibility for short runs, and completed in just six months. Many of them sold out in stores shortly after launch due to high demand.<\/p>\n

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The HP Indigo 25K combines high-speed digital production with broad substrate compatibility and highly accurate colour control. Its ability to deliver high-quality, personalised flexible packaging at scale made it the ideal choice for producing millions of unique packs without compromising delivery times or the campaign\u2019s visual consistency.<\/p>\n

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With the slogan \u201cThis Christmas, every bar is unique\u201d<\/strong>, Mondel\u0113z Spain launched a packaging-led activation that boosted emotional engagement and point-of-sale visibility during the most competitive period of the year.<\/p>\n

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\u201cThis campaign would not have been possible without HP\u2019s innovation and support. Together, we turned a packaging idea into a nationwide experience,\u201d said Olaya Gonz\u00e1lez<\/strong>, Brand Director of Chocolate Seasonal Spain.<\/p>\n

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This activation represents a major milestone in the European FMCG sector, as it is the first personalisation campaign of this scale in the Spanish confectionery market. It also reinforces the operational and commercial advantages of digital printing, enabling Mondel\u0113z Spain to personalise at scale while reducing waste, limiting overproduction and allowing for an agile supply chain that adapts to seasonal demand.<\/p>\n

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\u201cThis project exemplifies how HP Indigo enables brands and converters to go beyond conventional packaging and create immersive consumer experiences that enhance marketing impact,\u201d said Abel S\u00e1nchez<\/strong>, Director of Brands and Sustainable Innovation at HP. \u201cConstantia Flexibles and Smartflex combined precision and creativity, and together we have demonstrated the power of digital printing to deliver both emotional connection and commercial results.\u201d<\/p>\n

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Constantia Flexibles helped Mondel\u0113z Spain transform\u2026<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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