{"id":171969,"date":"2026-04-08T11:35:58","date_gmt":"2026-04-08T09:35:58","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=171969"},"modified":"2026-04-08T11:35:58","modified_gmt":"2026-04-08T09:35:58","slug":"the-forest-on-the-shelf-why-packaging-has-stopped-being-just-wrapping-and-become-the-new-global-ethical-standard","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/the-forest-on-the-shelf-why-packaging-has-stopped-being-just-wrapping-and-become-the-new-global-ethical-standard\/","title":{"rendered":"The forest on the shelf: why packaging has stopped being \u201cjust wrapping\u201d and become the new global ethical standard."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"171969\" class=\"elementor elementor-171969 elementor-171968\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ed52ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed52ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7507035\" data-id=\"7507035\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The forest on the shelf: why packaging has stopped being \u201cjust wrapping\u201d and become the new global ethical standard.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"72\" data-end=\"471\">Sometimes, a shift in an era reveals itself in places as unexpected as they are familiar. Something as everyday as a supermarket shelf, where a product\u2019s packaging says more than any slogan ever could. There, among cardboard trays and paper bags, <strong data-start=\"319\" data-end=\"347\">PEFC-certified packaging<\/strong> begins to speak directly to the consumer, and its message is clear: this packaging comes from a responsibly managed forest.<\/p>\n<p><\/p>\n<p data-start=\"473\" data-end=\"843\">What was once merely a logistical accessory has now become a symbol of sustainability \u2014 tangible proof of brands\u2019 environmental commitment and, above all, a strategic decision that defines market access, consumer loyalty and corporate reputation. In this new era, packaging no longer protects only the product: it protects the bond between the brand and its environment.<\/p>\n<h3 data-start=\"845\" data-end=\"879\">The era of conscious packaging<\/h3>\n<p><\/p>\n<p data-start=\"881\" data-end=\"1447\">The strongest signal did not come from a single country or a specific region, but from a truly global symphony. <strong data-start=\"993\" data-end=\"1021\">Europe, Asia and Oceania<\/strong> resonated in unison during the latest season of international packaging awards, where a wide range of companies were recognised for solutions that incorporate <strong data-start=\"1181\" data-end=\"1209\">PEFC-certified materials<\/strong> (Programme for the Endorsement of Forest Certification). The message was unequivocal: innovation can no longer be separated from sustainability. And at this virtuous intersection, forest certification stands as a guarantee of the future.<\/p>\n<p><\/p>\n<p data-start=\"1449\" data-end=\"1476\">More than 70% of consumers\u2026<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d79d5c elementor-widget elementor-widget-button\" data-id=\"5d79d5c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.bioeconomia.info\/2026\/01\/07\/packaging-certificado-pefc-competitividad-global\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">READ THE FULL ARTICLE<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd7351 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1acd7351\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Share this article<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058e3b elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-rounded elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" 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elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f4979c4\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Come and visit us at empack and logistics&amp;automation bilbao<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-681910d elementor-align-left elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-global elementor-global-120611 elementor-widget-dynamic-button\" data-id=\"681910d\" data-element_type=\"widget\" data-widget_type=\"dynamic-button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t        <div class=\"elementor-button-wrapper\">\n            <a 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role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" >\n\t\t\t\tPack Talks: Sustainability as a Driver of Innovation: From Trend to Commodity\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Sustainability in the packaging sector has evolved from an emerging trend into a key driver of innovation. However, this transition is not as straightforward as<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" aria-label=\"Read more about Pack Talks: Sustainability as a Driver of Innovation: From Trend to Commodity\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173168 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-packaging-machinery-technology tag-multicolour-inks-en tag-multicolour-inks-dea2-en tag-roland-dg-en tag-truevis-xp640-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" >\n\t\t\t\tRoland DG expands compatibility of D-EA2 multicolour inks with the TrueVIS XP-640\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Roland DG Corporation announces the expanded availability of its cost-effective D-EA2 multicolour eco-solvent inks, now compatible with the TrueVIS XP-640. This upgrade makes Roland DG\u2019s<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" aria-label=\"Read more about Roland DG expands compatibility of D-EA2 multicolour inks with the TrueVIS XP-640\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173178 post type-post status-publish format-standard has-post-thumbnail hentry category-uncategorized tag-roland-dg-en tag-tintas-multicolor-en tag-tintas-multicolor-dea2-en tag-truevis-xp640-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/mondi-reveals-how-corrugated-cardboard-packaging-can-reduce-food-waste\/\" >\n\t\t\t\tMondi reveals how corrugated cardboard packaging can reduce food waste\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Mondi has published a new technical report exploring how the right packaging can help food producers and retailers protect product quality and reduce waste in<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/mondi-reveals-how-corrugated-cardboard-packaging-can-reduce-food-waste\/\" aria-label=\"Read more about Mondi reveals how corrugated cardboard packaging can reduce food waste\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-171665 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-a-coffee-with tag-entrevista-en tag-llusia-en tag-mondelez-international-en tag-noa-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/a-coffee-with-ferran-vaque-private-label-business-director-at-proquimia\/\" >\n\t\t\t\tA coffee with&#8230; Ferran Vaqu\u00e9, Private Label Business Director at PROQUIMIA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ferran Vaqu\u00e9 Bover is Director of White Label Business for the Domestic Division of Proquimia, a chemical company specialising in hygiene and cleaning solutions. He<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/a-coffee-with-ferran-vaque-private-label-business-director-at-proquimia\/\" aria-label=\"Read more about A coffee with&#8230; Ferran Vaqu\u00e9, Private Label Business Director at PROQUIMIA\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11578,11576,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11576,11578,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to&#8230;<\/p>\n","protected":false},"author":135,"featured_media":171972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"The forest on the shelf: why packaging has stopped being \u201cjust wrapping\u201d and become the new global ethical standard.","_seopress_titles_desc":"Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to...","_seopress_robots_index":"","footnotes":""},"categories":[328,1128,1124],"tags":[2777],"edition":[],"class_list":["post-171969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-ecommerce-sustainability-and-retail","category-packaging-design","tag-digital-tags"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/171969","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=171969"}],"version-history":[{"count":3,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/171969\/revisions"}],"predecessor-version":[{"id":172584,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/171969\/revisions\/172584"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media\/171972"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=171969"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=171969"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=171969"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=171969"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}