{"id":173154,"date":"2026-04-08T13:29:22","date_gmt":"2026-04-08T11:29:22","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=173154"},"modified":"2026-05-07T13:35:55","modified_gmt":"2026-05-07T11:35:55","slug":"pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/","title":{"rendered":"Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"173154\" class=\"elementor elementor-173154 elementor-173153\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ed52ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed52ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7507035\" data-id=\"7507035\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this context, two pieces of legislation stand out as the cornerstones of the industry\u2019s evolution: the European Packaging and Packaging Waste Directive (PPWR) and the Royal Decree on Packaging and Packaging Waste in Spain. Both set the course towards a circular economy, but how should companies prepare to comply with these regulations by 2026?<\/p>\n<p>The PPWR: From Drafting to Implementation<\/p>\n<p>The European Packaging and Packaging Waste Directive (PPWR), adopted in 2024 and due to come into force in August 2026, is one of the most ambitious regulations in the European market. Its main objective is to reduce the environmental impact of packaging by promoting its recyclability and reuse. Key measures include the requirement that all packaging be recyclable or reusable by 2030 and a significant reduction in single-use packaging, a crucial step towards minimising waste generation.<\/p>\n<p>Furthermore, the PPWR introduces the obligation for packaging to be correctly labelled to indicate its recyclability, providing clarity to consumers and promoting more efficient recycling practices. Companies will have to adapt to a series of specific recycling targets for different types of materials, with concrete goals that, for example, aim to increase the EU packaging recycling rate to 65% by 2025.<\/p>\n<p>The Royal Decree in Spain: Local Adjustments<\/p>\n<p>Meanwhile, in Spain, Royal Decree 110\/2015, which regulates packaging and packaging waste, will be updated in 2026 to align with the provisions of the PPWR. This decree sets out the responsibilities of producers and waste management systems, a key aspect for companies to comply with European directives.<\/p>\n<p>The Royal Decree introduces measures such as extended producer responsibility (EPR), whereby companies placing packaging on the market must take responsibility for its management once its useful life has ended. Furthermore, collection and recycling systems will be strengthened, and the use of sustainable and recyclable materials in packaging design will be promoted. In Spain, the implementation of these measures will be particularly rigorous in 2026, when companies will have to adapt to the new requirements to meet national and international targets.<\/p>\n<p>How Will Both Regulations Coexist in 2026?<\/p>\n<p>Although the PPWR and the Royal Decree have aligned objectives, there are key differences that companies must consider. On the one hand, the PPWR sets out general deadlines at European level, with measures affecting all member states, whilst the Royal Decree adapts these guidelines to the characteristics of the Spanish market. From 2026 onwards, companies must ensure they comply with both national requirements and European guidelines.<\/p>\n<p>Spanish companies will be required to coordinate with authorised management systems for the recycling and recovery of packaging. Furthermore, they must meet the material recyclability targets set by the PPWR, whilst managing the return systems that the Royal Decree will require. The challenge is to ensure a smooth transition, allowing companies to adapt to recycling and waste reduction regulations without compromising competitiveness.<\/p>\n<p>Opportunities and Challenges for the Packaging Sector<\/p>\n<p>To comply with these regulations, companies must act in advance. Firstly, it is essential to review packaging design to ensure it is recyclable, reusable or biodegradable, meeting the new requirements. Furthermore, the adoption of advanced recycling technologies, such as 3D printing and the use of sustainable materials, will be key to meeting sustainability targets.<\/p>\n<p>The implementation of return and recycling schemes will be a crucial step for companies that have not yet adopted this model. Packaging return schemes will significantly reduce waste and improve the efficiency of recycling processes.<\/p>\n<p>In summary, the PPWR regulations and the Royal Decree on Packaging complement one another and represent an opportunity for Spain\u2019s packaging sector to align with European sustainability policies. Companies that manage to adapt to these regulations will not only be fulfilling their legal obligations, but will also be leading the shift towards a more circular and sustainable industry.<\/p>\n<p>Preparing for 2026 will be crucial, not only to comply with legislation, but also to leverage innovation and sustainability as competitive advantages in an increasingly demanding market.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d79d5c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"5d79d5c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span 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data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173154 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" >\n\t\t\t\tPack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" aria-label=\"Read more about Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173168 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-packaging-machinery-technology tag-roland-dg-en tag-tintas-multicolor-en tag-tintas-multicolor-dea2-en tag-truevis-xp640-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" >\n\t\t\t\tITENE develops sustainable, bio-based adhesives for packaging and footwear with a lower environmental impact\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>ITENE is developing sustainable, bio-based adhesives for packaging and footwear without compromising performance \u2013 a breakthrough that marks a turning point in the materials industry<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" aria-label=\"Read more about ITENE develops sustainable, bio-based adhesives for packaging and footwear with a lower environmental impact\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173178 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design category-packaging-materials tag-roland-dg-en tag-tintas-multicolor-en tag-tintas-multicolor-dea2-en tag-truevis-xp640-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/mondi-reveals-how-corrugated-cardboard-packaging-can-reduce-food-waste\/\" >\n\t\t\t\tSPG and Delaviuda are developing a cold-seal packaging solution\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SPG, a specialist in flexible, rigid and semi-rigid packaging, has developed, in collaboration with confectionery manufacturer Delaviuda Confectionery Group, a packaging solution capable of meeting<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/mondi-reveals-how-corrugated-cardboard-packaging-can-reduce-food-waste\/\" aria-label=\"Read more about SPG and Delaviuda are developing a cold-seal packaging solution\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-171665 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-a-coffee-with tag-entrevista-en tag-llusia-en tag-mondelez-international-en tag-noa-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/a-coffee-with-ferran-vaque-private-label-business-director-at-proquimia\/\" >\n\t\t\t\tA coffee with&#8230; Ferran Vaqu\u00e9, Private Label Business Director at PROQUIMIA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ferran Vaqu\u00e9 Bover is Director of White Label Business for the Domestic Division of Proquimia, a chemical company specialising in hygiene and cleaning solutions. He<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/a-coffee-with-ferran-vaque-private-label-business-director-at-proquimia\/\" aria-label=\"Read more about A coffee with&#8230; Ferran Vaqu\u00e9, Private Label Business Director at PROQUIMIA\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11574,11580,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-2\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11576,11580,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this context, two pieces of legislation stand out as the cornerstones of the industry\u2019s evolution: the European Packaging and Packaging Waste Directive (PPWR) and the Royal Decree on Packaging and Packaging [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":173510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026","_seopress_titles_desc":"A new space dedicated to exploring the world of packaging. You may wonder: is this topic really that broad? The answer is a resounding yes.","_seopress_robots_index":"","footnotes":""},"categories":[328,1128,1126,1124],"tags":[2854,376,2856,533,2830],"edition":[],"class_list":["post-173154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-ecommerce-sustainability-and-retail","category-food-and-beverage","category-packaging-design","tag-actualidad-en","tag-envases-en","tag-normativa-en","tag-packaging-en","tag-regulation"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/173154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=173154"}],"version-history":[{"count":5,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/173154\/revisions"}],"predecessor-version":[{"id":173615,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/173154\/revisions\/173615"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media\/173510"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=173154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=173154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=173154"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=173154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}