{"id":175004,"date":"2026-06-30T10:51:59","date_gmt":"2026-06-30T08:51:59","guid":{"rendered":"https:\/\/www.empackmadrid.com\/2026\/06\/30\/12-august-2026-the-date-that-will-shape-the-future-of-packaging-in-europe\/"},"modified":"2026-06-30T10:52:02","modified_gmt":"2026-06-30T08:52:02","slug":"12-august-2026-the-date-that-will-shape-the-future-of-packaging-in-europe","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/12-august-2026-the-date-that-will-shape-the-future-of-packaging-in-europe\/","title":{"rendered":"12 August 2026: The date that will shape the future of packaging in Europe"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"175004\" class=\"elementor elementor-175004 elementor-174991\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ed52ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed52ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-7507035\" data-id=\"7507035\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">12 August 2026: The date that will shape the future of packaging in Europe<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The packaging industry is facing a key milestone: 12 August 2026, the date on which the European Packaging and Packaging Waste Directive (PPWR) comes into force. This European legislation introduces significant changes for manufacturers, importers and distributors of packaging across the European Union, setting out clear obligations to ensure the transparency, traceability and sustainability of packaging.<\/p>\n<p>The Declaration of Conformity (DoC) and its importance<\/p>\n<p>One of the central elements of the PPWR is the EU Declaration of Conformity (DoC). This document certifies that a piece of packaging complies with the requirements set out by European legislation and must be supported by technical documentation, which includes detailed information on the packaging\u2019s composition, materials, recyclability and traceability.<\/p>\n<p>Having the DoC and the complete technical documentation is not merely a formality: it is the basis for demonstrating compliance with the regulations and ensuring legal certainty when placing packaging on the market within the EU.<\/p>\n<p>Key obligations<\/p>\n<p>From 12 August 2026, economic operators must ensure that they:<\/p>\n<p>From 12 August 2026, economic operators must ensure that they:<\/p>\n<p>Correctly draw up the EU Declaration of Conformity for all packaging placed on the market.<br \/>Ensure that the QR code or data medium accompanying the packaging provides full access to the information required by Article 12 of the PPWR.<br \/>Keep the technical documentation set out in Annex VII available, complete and free from errors, ready for submission to the competent authorities.<br \/>Non-compliance and possible penalties<\/p>\n<p>Although the regulation does not provide for immediate financial penalties for the absence of the DoC, formal non-compliance does give rise to obligations to rectify the situation. If a Member State detects any of the following situations:<\/p>\n<p>The DoC has not been drawn up.<br \/>The DoC has not been drawn up correctly.<br \/>The QR code or data medium does not allow access to the required information.<br \/>The technical documentation is incomplete or contains errors.<br \/>Then, the relevant economic operator will be required to rectify the non-compliance within the timeframe specified by the competent authority. In other words, not having the complete documentation does not result in an immediate financial penalty, but it does entail a formal obligation to rectify the situation. Failure to do so could subsequently lead to more severe measures.<\/p>\n<p>Preparing in advance<\/p>\n<p>With 12 August 2026 just around the corner, companies in the sector must act in good time to:<\/p>\n<p>Review and update the DoC for all packaging.<br \/>Verify that QR codes or digital media comply with the requirements for access to information.<br \/>Confirm that the technical documentation is complete, up to date and free from errors.<br \/>Preparing in good time will enable manufacturers and distributors to comply with European regulations, avoid issues with the authorities and demonstrate their commitment to sustainability and the traceability of packaging.<\/p>\n<p>Empack 2026: solutions for regulatory compliance<\/p>\n<p>With Empack Madrid 2026 taking place in November, industry professionals will have the opportunity to explore practical tools and solutions to comply with the PPWR and DoC obligations. The trade fair will offer:<\/p>\n<p>Documentation and traceability management systems that facilitate the generation and control of the DoC.<br \/>Digital solutions and labelling platforms that ensure correct access to the information required by regulations.<br \/>Practical implementation case studies to optimise internal processes and ensure that technical documentation is complete and verified.<br \/>Empack is establishing itself as a strategic forum for manufacturers, distributors and packaging suppliers to prepare for the entry into force of the PPWR, exchange experiences and discover how technological innovation can help them comply with the regulations efficiently and safely.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d79d5c elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"5d79d5c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read full article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd7351 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1acd7351\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span 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class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175015 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/the-beer-that-adds-with-to-without\/\" >\n\t\t\t\tThe beer that adds \u2018with\u2019 to \u2018without\u2019.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>At Batllegroup, we have been working on branding and packaging for the consumer goods sector for over 30 years, in a context where design has<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/the-beer-that-adds-with-to-without\/\" aria-label=\"Read more about The beer that adds \u2018with\u2019 to \u2018without\u2019.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175004 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/12-august-2026-the-date-that-will-shape-the-future-of-packaging-in-europe\/\" >\n\t\t\t\t12 August 2026: The date that will shape the future of packaging in Europe\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The packaging industry is facing a key milestone: 12 August 2026, the date on which the European Packaging and Packaging Waste Directive (PPWR) comes into<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/12-august-2026-the-date-that-will-shape-the-future-of-packaging-in-europe\/\" aria-label=\"Read more about 12 August 2026: The date that will shape the future of packaging in Europe\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173154 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" >\n\t\t\t\tPack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" aria-label=\"Read more about Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173168 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-packaging-machinery-technology tag-roland-dg-en tag-tintas-multicolor-en tag-tintas-multicolor-dea2-en tag-truevis-xp640-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" >\n\t\t\t\tITENE develops sustainable, bio-based adhesives for packaging and footwear with a lower environmental impact\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>ITENE is developing sustainable, bio-based adhesives for packaging and footwear without compromising performance \u2013 a breakthrough that marks a turning point in the materials industry<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" aria-label=\"Read more about ITENE develops sustainable, bio-based adhesives for packaging and footwear with a lower environmental impact\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11574,11576,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-4\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11574,11576,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-3\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The packaging industry is facing a key milestone: 12 August 2026, the date on which the European Packaging and Packaging Waste Directive (PPWR) comes into force. This European legislation introduces significant changes for manufacturers, importers and distributors of packaging across the European Union, setting out clear obligations to ensure the transparency, traceability and sustainability of [&hellip;]<\/p>\n","protected":false},"author":927,"featured_media":174993,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Pack Talks: Smart Packaging and Digital Twins: The Future of Packaging in the Age of the Digital Passport","_seopress_titles_desc":"A new space dedicated to exploring the world of packaging. You might be thinking: is this topic really that broad? The answer is a resounding yes.","_seopress_robots_index":"","footnotes":""},"categories":[328,1128,1126,1124],"tags":[2854,376,2856,533,2830],"edition":[],"class_list":["post-175004","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-ecommerce-sustainability-and-retail","category-food-and-beverage","category-packaging-design","tag-actualidad-en","tag-envases-en","tag-normativa-en","tag-packaging-en","tag-regulation"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/175004","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/users\/927"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=175004"}],"version-history":[{"count":1,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/175004\/revisions"}],"predecessor-version":[{"id":175005,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/175004\/revisions\/175005"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media\/174993"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=175004"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=175004"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=175004"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=175004"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}