{"id":37951,"date":"2022-01-31T10:11:36","date_gmt":"2022-01-31T09:11:36","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=37951"},"modified":"2022-02-23T10:08:07","modified_gmt":"2022-02-23T09:08:07","slug":"el-retail-en-navidad-se-pasa-al-online-el-60-sera-via-ecommerce","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2022\/01\/31\/el-retail-en-navidad-se-pasa-al-online-el-60-sera-via-ecommerce\/","title":{"rendered":"El retail en Navidad se pasa al online, el 60% ser\u00e1 v\u00eda ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37951\" class=\"elementor elementor-37951 elementor-37950\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada.png\" class=\"attachment-full size-full wp-image-37966\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El retail en Navidad se pasa al online, el 60% ser\u00e1 v\u00eda ecommerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155dbe5 elementor-widget elementor-widget-text-editor\" data-id=\"155dbe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\">\n<p>El\u00a0<strong>Estudio<em>\u00a0\u201c<\/em><em>Comportamiento Consumo Navidad 2021<\/em><em>\u201d<\/em><\/strong>\u00a0realizado por\u00a0<strong>Elogia\u00a0<\/strong>destaca que\u00a0el Retail estas navidades ser\u00e1 casi en un 60% online, con\u00a0<a href=\"https:\/\/www.retailactual.com\/noticias\/20211130\/amazon-colabora-gran-recogida-donaciones-alimentos-bancos-fesbal\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>\u00a0a la cabeza. Lo que supone un incremento del 15% en estas fechas con respecto a las\u00a0<strong>Navidades pre-Covid.<\/strong><\/p>\n<p><strong>Elogia<\/strong>,\u00a0<a href=\"https:\/\/elogia.net\/?provider=marketing&amp;utm_source=pr&amp;utm_campaign=estudio_navidad&amp;utm_content=ndp\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0agencia digital especializada en Digital Commerce Marketing<\/a>\u00a0del Grupo Viko, ha presentado su\u00a0Estudio<em>\u00a0\u201c<\/em><em>Comportamiento Consumo Navidad 2021<\/em><em>\u201d<\/em>\u00a0en el que se\u00f1ala que m\u00e1s del 65% del consumidor online elegir\u00e1 un marketplaces como Amazon, El Corte Ingl\u00e9s o Aliexpress, las\u00a0<strong>webs de las marcas<\/strong>\u00a0tambi\u00e9n ser\u00e1n escogidas por m\u00e1s del 40% como tiendas online. Incluso las redes sociales se han sumado a este h\u00e1bito, alcanzando estas Navidades a un 2% de los internautas que adquirir\u00e1n sus regalos a trav\u00e9s de este canal.\u00a0<\/p>\n<p>El principal protagonista ser\u00e1\u00a0<strong>Amazon<\/strong>, en el que el 85% del \u00b4<em>digital shopper\u00b4<\/em>\u00a0tiene pensado comprar estas Navidades sin distinciones entre g\u00e9nero y edades.\u00a0\u00a0<strong>El Corte Ingl\u00e9s<\/strong>\u00a0y\u00a0<strong>Aliexpress\u00a0<\/strong>les siguen de lejos, en un 34% y 27% respectivamente. En este caso se han invertido con respecto a las compras del Black Friday, donde Aliexpress ha sido m\u00e1s deseado que El Corte Ingl\u00e9s.<\/p>\n<p>A este respecto,<strong>\u00a0Ramon Montanera, director del \u00c1rea de Research de Elogia\u00a0<\/strong>se\u00f1ala;\u00a0<em>\u201clos datos hablan por s\u00ed solos, el ecommerce es un canal ya imprescindible para las compras navide\u00f1as, este escaparate virtual es una oportunidad para muchos, pues abre la posibilidad de que el consumidor escoja\u00a0<strong>nuevas marcas y nuevos retailers<\/strong>\u00a0donde comprar. Lo que supone un reto para muchas marcas y una enorme oportunidad para todas aquellas propuestas que vendan al consumidor directamente desde Internet\u201d.<\/em><\/p>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb elementor-widget elementor-widget-button\" data-id=\"daf0bfb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.retailactual.com\/noticias\/20211202\/navidad-tendencias-compras-ecommerce-elogia-estudio#.YbHeWL3MI2w\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lee la noticia 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data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173154 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" >\n\t\t\t\tPack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" aria-label=\"Read more about Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173168 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-packaging-machinery-technology tag-roland-dg-en tag-tintas-multicolor-en tag-tintas-multicolor-dea2-en tag-truevis-xp640-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" >\n\t\t\t\tITENE develops sustainable, bio-based adhesives for packaging and footwear with a lower environmental impact\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>ITENE is developing sustainable, bio-based adhesives for packaging and footwear without compromising performance \u2013 a breakthrough that marks a turning point in the materials industry<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/roland-dg-expands-compatibility-of-d-ea2-multicolour-inks-with-the-truevis-xp-640-2\/\" aria-label=\"Read more about ITENE develops sustainable, bio-based adhesives for packaging and footwear with a lower environmental impact\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173178 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design category-packaging-materials tag-roland-dg-en tag-tintas-multicolor-en tag-tintas-multicolor-dea2-en tag-truevis-xp640-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/mondi-reveals-how-corrugated-cardboard-packaging-can-reduce-food-waste\/\" >\n\t\t\t\tSPG and Delaviuda are developing a cold-seal packaging solution\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>SPG, a specialist in flexible, rigid and semi-rigid packaging, has developed, in collaboration with confectionery manufacturer Delaviuda Confectionery Group, a packaging solution capable of meeting<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/mondi-reveals-how-corrugated-cardboard-packaging-can-reduce-food-waste\/\" aria-label=\"Read more about SPG and Delaviuda are developing a cold-seal packaging solution\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-171665 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-a-coffee-with tag-entrevista-en tag-llusia-en tag-mondelez-international-en tag-noa-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/a-coffee-with-ferran-vaque-private-label-business-director-at-proquimia\/\" >\n\t\t\t\tA coffee with&#8230; Ferran Vaqu\u00e9, Private Label Business Director at PROQUIMIA\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Ferran Vaqu\u00e9 Bover is Director of White Label Business for the Domestic Division of Proquimia, a chemical company specialising in hygiene and cleaning solutions. He<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/a-coffee-with-ferran-vaque-private-label-business-director-at-proquimia\/\" aria-label=\"Read more about A coffee with&#8230; Ferran Vaqu\u00e9, Private Label Business Director at PROQUIMIA\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496586bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"496586bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11578,11574,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-4\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11574,11576,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-4\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El\u00a0Estudio\u00a0\u201cComportamiento Consumo Navidad 2021\u201d\u00a0realizado por\u00a0Elogia\u00a0destaca que\u00a0el Retail estas navidades ser\u00e1 casi en un 60% online, con\u00a0Amazon\u00a0a la cabeza. Lo que supone un incremento del 15% en estas fechas con respecto a las\u00a0Navidades pre-Covid. Elogia,\u00a0\u00a0agencia digital especializada en Digital Commerce Marketing\u00a0del Grupo Viko, ha presentado su\u00a0Estudio\u00a0\u201cComportamiento Consumo Navidad 2021\u201d\u00a0en el que se\u00f1ala que m\u00e1s del 65% [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":37966,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[328,1128],"tags":[556,966,965,542],"edition":[],"class_list":["post-37951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-ecommerce-sustainability-and-retail","tag-ecommerce-en","tag-estudio-en","tag-navidad-en","tag-online-en"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/37951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=37951"}],"version-history":[{"count":9,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/37951\/revisions"}],"predecessor-version":[{"id":40731,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/37951\/revisions\/40731"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media\/37966"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=37951"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=37951"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=37951"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=37951"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}