{"id":44461,"date":"2022-07-06T12:44:58","date_gmt":"2022-07-06T10:44:58","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=44461"},"modified":"2022-07-06T12:45:01","modified_gmt":"2022-07-06T10:45:01","slug":"dime-como-te-sientes-y-te-dire-que-marcas-compras","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2022\/07\/06\/dime-como-te-sientes-y-te-dire-que-marcas-compras\/","title":{"rendered":"Dime c\u00f3mo te sientes y te dir\u00e9 qu\u00e9 marcas compras"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44461\" class=\"elementor elementor-44461 elementor-44460\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail.png\" class=\"attachment-full size-full wp-image-44466\" alt=\"Dime c\u00f3mo te sientes y te dir\u00e9 qu\u00e9 marcas compras\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dime c\u00f3mo te sientes y te dir\u00e9 qu\u00e9 marcas compras<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b91c7 elementor-widget elementor-widget-text-editor\" data-id=\"a5b91c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\">\n<header class=\"oneabb-newsbank-news-Header\">\n<div id=\"part3115321\" class=\"P13\">\n<div class=\"pg-bkn-standfirst entry-summary\">\n<h2 class=\"subtitle\">La influencia del estado de \u00e1nimo en el &#8216;customer journey&#8217;<\/h2>\n<\/div>\n<p>\u00a0<\/p>\n<p>infoRETAIL.- Los sentimientos del consumidor se han ganado una posici\u00f3n relevante en el acto de compra. De hecho, el estado de \u00e1nimo es uno de los factores que influye en la elecci\u00f3n de men\u00fa para un tercio de los espa\u00f1oles, seg\u00fan un estudio elaborado por Kantar.\u00a0<\/p>\n<p>Adem\u00e1s, hay momentos de consumo asociados a determinadas sensaciones. Por ejemplo, la tranquilidad y la tensi\u00f3n est\u00e1n m\u00e1s relacionados con el desayuno, la satisfacci\u00f3n a la comida, la tristeza y la frustraci\u00f3n a las cenas y el aburrimiento est\u00e1 m\u00e1s relacionado a comer entre horas.<\/p>\n<p>La consultora destaca que la edad tiene mucho que ver con las rutinas y la necesidad de consumo, pero eso no significa que cada colectivo siempre consuma de la misma forma, pues, en este punto, tambi\u00e9n influye la motivaci\u00f3n y la estructura de las ocasiones, lo que, a su vez, afecta en la variaci\u00f3n del men\u00fa.<\/p>\n<p>De hecho, el 50% del consumo llevado a cabo por los adultos de entre 35 a 49 a\u00f1os est\u00e1 definido por tres momentos diferentes, determinados en funci\u00f3n de las necesidades y emociones que existen detr\u00e1s de las rutinas, y que conforman las diferentes maneras que tienen las marcas de acercarse a su\u00a0<span class=\"italic\">target<\/span>.\u00a0<\/p>\n<div>\u00a0<\/div>\n<\/div>\n<\/header>\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30f13d elementor-widget elementor-widget-image\" data-id=\"c30f13d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"646\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar.jpg\" class=\"attachment-large size-large wp-image-44469\" alt=\"kantar\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar.jpg 650w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar-300x298.jpg 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar-150x150.jpg 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div 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data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\">Share this article<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e058e3b elementor-share-buttons--view-icon elementor-share-buttons--skin-flat elementor-share-buttons--shape-rounded elementor-share-buttons--color-custom elementor-grid-0 elementor-widget elementor-widget-share-buttons\" data-id=\"e058e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div 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elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"f4979c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Suscr\u00edbete a nuestra newsletter<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f418aad elementor-widget__width-inherit elementor-hidden-phone elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"f418aad\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" 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elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"54989791\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-174981 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-a-coffee-with tag-bolton-food-en tag-catalina-cortizo-en tag-entrevista-en tag-quality-packaging-supervisor-en tag-un-cafe-con-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/07\/01\/a-coffee-with-catalina-cortizo-quality-packaging-supervisor-at-bolton-food-2\/\" >\n\t\t\t\tA coffee with Catalina Cortizo, Quality Packaging Supervisor at Bolton Food\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Empack: Catalina, tell us a bit about your experience at Bolton Food and what your day-to-day work looks like within the company. My experience at<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/07\/01\/a-coffee-with-catalina-cortizo-quality-packaging-supervisor-at-bolton-food-2\/\" aria-label=\"Read more about A coffee with Catalina Cortizo, Quality Packaging Supervisor at Bolton Food\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175015 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/the-beer-that-adds-with-to-without\/\" >\n\t\t\t\tThe beer that adds \u2018with\u2019 to \u2018without\u2019.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>At Batllegroup, we have been working on branding and packaging for the consumer goods sector for over 30 years, in a context where design has<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/the-beer-that-adds-with-to-without\/\" aria-label=\"Read more about The beer that adds \u2018with\u2019 to \u2018without\u2019.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175004 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/12-august-2026-the-date-that-will-shape-the-future-of-packaging-in-europe\/\" >\n\t\t\t\t12 August 2026: The date that will shape the future of packaging in Europe\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The packaging industry is facing a key milestone: 12 August 2026, the date on which the European Packaging and Packaging Waste Directive (PPWR) comes into<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/06\/30\/12-august-2026-the-date-that-will-shape-the-future-of-packaging-in-europe\/\" aria-label=\"Read more about 12 August 2026: The date that will shape the future of packaging in Europe\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173154 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-food-and-beverage category-packaging-design tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" >\n\t\t\t\tPack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/04\/08\/pack-talks-sustainability-as-a-driver-of-innovation-from-trend-to-commodity\/\" aria-label=\"Read more about Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11574,11576,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-4\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11580,11576,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-3\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La influencia del estado de \u00e1nimo en el &#8216;customer journey&#8217; infoRETAIL.- Los sentimientos del consumidor se han ganado una posici\u00f3n relevante en el acto de compra. De hecho, el estado de \u00e1nimo es uno de los factores que influye en la elecci\u00f3n de men\u00fa para un tercio de los espa\u00f1oles, seg\u00fan un estudio elaborado por [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":44466,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[328,1128],"tags":[1338,1341,1337,1340,952,1343,710,1339,1344,1342],"edition":[],"class_list":["post-44461","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-ecommerce-sustainability-and-retail","tag-alimentacion-en-2","tag-bebidas-en","tag-customer-journey-en","tag-distribucion-en","tag-infopack-en","tag-kantar-en","tag-marcas-en","tag-no-alimentacion-en","tag-rebeca-mella-en","tag-tendencia-en"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/44461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=44461"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/44461\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media\/44466"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=44461"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=44461"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=44461"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=44461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}