{"id":84357,"date":"2022-12-13T14:20:55","date_gmt":"2022-12-13T13:20:55","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=84357"},"modified":"2023-08-24T13:39:08","modified_gmt":"2023-08-24T11:39:08","slug":"the-metaverse-revolution-retail-and-the-labour-market","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/en\/2022\/12\/13\/the-metaverse-revolution-retail-and-the-labour-market\/","title":{"rendered":"The metaverse revolution: retail and the labour market"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"84357\" class=\"elementor elementor-84357 elementor-84356\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The metaverse revolution: retail and the labour market<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA.png\" class=\"attachment-full size-full wp-image-84360\" alt=\"retail aer imagen\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5779da6 elementor-widget elementor-widget-text-editor\" data-id=\"5779da6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Santiago Cuerpo. Associate Director in the Marketing and Digital divisions of Robert Walters.<\/strong><\/p>\n<p><strong>Robert Walters, a search and selection consultancy specialising in middle management, executives and executives, talks about the Metaverse revolution and the changes it is bringing to the labour market.<\/strong><br \/>\nIn the year 2022, many companies have decided to focus part of their marketing campaigns on a universe that, relatively recently, seemed to belong only to the world of video games: the Metaverse.<\/p>\n<p>&#8220;From Nike to Gucci to fashion giant Balenciaga, the retail world is preparing to face a momentous challenge to change the way brands interact with consumers,&#8221; argues Santiago Cuerpo, Associate Director in the Marketing and Digital Divisions at <a href=\"https:\/\/www.robertwalters.es\/\">Robert Walters<\/a>.<\/p>\n<p><strong>Metaverse and retail: the start of a revolution<\/strong><br \/>\nThe economic crisis resulting from the pandemic has brought about a major shift in consumer habits across the board, transforming the way consumers relate to and interact with brands, with e-commerce catapulting to record business figures.<\/p>\n<p>The immersive, multi-sensory experience provided by the Metaverse offers an intermediate solution between traditional e-commerce, which offers a 100% digital experience, and the physical experience. Seen in this way, the Metaverse represents a very attractive opportunity for the retail sector, as it touches on all the emotional aspects that come into play during the shopping experience.<\/p>\n<p>Therefore, the great revolution that the Metaverse generates in the retail world is to provide companies with a totally malleable world that allows them to transmit the values, positioning and image of the brand in the best possible way.<\/p>\n<p>The consumer experience in the Metaverse world can be enjoyed by consumers in a totally personal way, an aspect that is closely related to the concepts of neuromarketing and Big Data.<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb elementor-widget elementor-widget-button\" data-id=\"daf0bfb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.asociacion-retail.com\/la-revolucion-del-metaverso-retail-y-mercado-laboral\/\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Read full article<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd7351 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1acd7351\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span 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data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172575 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-food-and-beverage category-packaging-design tag-chocolate-en tag-heart-box\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/02\/19\/did-you-know-the-iconic-heart-shaped-chocolate-box-was-born-in-the-19th-century\/\" >\n\t\t\t\tDid you know\u2026 the iconic heart-shaped chocolate box was born in the 19th century?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>A staple of Valentine\u2019s Day around the world. Have you ever wondered where the tradition of giving chocolate in a heart-shaped box originated? Chocolate has<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/02\/19\/did-you-know-the-iconic-heart-shaped-chocolate-box-was-born-in-the-19th-century\/\" aria-label=\"Read more about Did you know\u2026 the iconic heart-shaped chocolate box was born in the 19th century?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172268 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-ecommerce-sustainability-and-retail category-packaging-design category-packaging-machinery-technology tag-digital-tags-en tag-digital-tags\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/02\/04\/aimplas-strengthens-its-research-lines-in-2025-to-promote-sustainability-in-the-plastics-sector\/\" >\n\t\t\t\tAIMPLAS strengthens its research lines in 2025 to promote sustainability in the plastics sector\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>The plastics sector is moving towards a more sustainable, competitive model that is aligned with European regulations thanks to the drive for R&amp;D&amp;I. In this<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/02\/04\/aimplas-strengthens-its-research-lines-in-2025-to-promote-sustainability-in-the-plastics-sector\/\" aria-label=\"Read more about AIMPLAS strengthens its research lines in 2025 to promote sustainability in the plastics sector\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172266 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-food-and-beverage category-packaging-design category-packaging-machinery-technology tag-august-2026 tag-elimination tag-envases-en tag-envelopes tag-regulations tag-ue-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/02\/04\/the-eu-is-changing-the-rules-and-in-2026-will-require-bars-and-restaurants-to-eliminate-ketchup-sugar-and-oil-sachets\/\" >\n\t\t\t\tThe EU is changing the rules and in 2026 will require bars and restaurants to eliminate ketchup, sugar and oil sachets.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>No more individual sachets of sauces, sugar or salt in Spanish bars and restaurants. The European Union has already set a date for the definitive<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/02\/04\/the-eu-is-changing-the-rules-and-in-2026-will-require-bars-and-restaurants-to-eliminate-ketchup-sugar-and-oil-sachets\/\" aria-label=\"Read more about The EU is changing the rules and in 2026 will require bars and restaurants to eliminate ketchup, sugar and oil sachets.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-171965 post type-post status-publish format-standard has-post-thumbnail hentry category-blog-en category-a-coffee-with tag-entrevista-en tag-nieves-en tag-responsable-de-compras-global-en-deoleo-en\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/en\/2026\/01\/02\/a-coffee-with-nieves-ocana-head-of-global-purchasing-at-deoleo\/\" >\n\t\t\t\tA coffee with Nieves Oca\u00f1a, Head of Global Purchasing at DEOLEO\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Empack: Tell us a bit about your experience at Deoleo and what your day-to-day work within the company is like. Nieves: I have been part<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/en\/2026\/01\/02\/a-coffee-with-nieves-ocana-head-of-global-purchasing-at-deoleo\/\" aria-label=\"Read more about A coffee with Nieves Oca\u00f1a, Head of Global Purchasing at DEOLEO\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11574,11578,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-2\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11578,11580,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/en\/ads\/mpu-1\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Santiago Cuerpo. Associate Director in the Marketing and Digital divisions of Robert Walters. Robert Walters, a search and selection consultancy specialising in middle management, executives and executives, talks about the Metaverse revolution and the changes it is bringing to the labour market. In the year 2022, many companies have decided to focus part of their [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":84446,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[328,1128],"tags":[556,1962,1961,906,1960],"edition":[],"class_list":["post-84357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog-en","category-ecommerce-sustainability-and-retail","tag-ecommerce-en","tag-mercado-laboral-en","tag-metaverso-en","tag-retail-en","tag-revolucion-en"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/84357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/comments?post=84357"}],"version-history":[{"count":3,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/84357\/revisions"}],"predecessor-version":[{"id":102991,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/posts\/84357\/revisions\/102991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media\/84446"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/media?parent=84357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/categories?post=84357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/tags?post=84357"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/en\/wp-json\/wp\/v2\/edition?post=84357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}