{"id":135403,"date":"2024-08-08T11:38:13","date_gmt":"2024-08-08T09:38:13","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=135403"},"modified":"2024-08-08T11:40:11","modified_gmt":"2024-08-08T09:40:11","slug":"coca-cola-elimina-las-etiquetas-de-sprite-en-una-prueba-piloto-para-el-mercado-ingles","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2024\/08\/08\/coca-cola-elimina-las-etiquetas-de-sprite-en-una-prueba-piloto-para-el-mercado-ingles\/","title":{"rendered":"Coca-Cola elimina las etiquetas de &#8216;Sprite&#8217; en una prueba piloto para el mercado ingl\u00e9s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"135403\" class=\"elementor elementor-135403\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Coca-Cola elimina las etiquetas de &#8216;Sprite&#8217; en una prueba piloto para el mercado ingl\u00e9s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.alimarket.es\/alimentacion\/empresa\/210057\/coca-cola-iberia\" target=\"_blank\" rel=\"noopener\">The Coca-Cola Company<\/a>\u00a0lleva a cabo una\u00a0<strong>prueba piloto en Inglaterra con el lanzamiento de una partida limitada de envases de sus ense\u00f1as \u2018Sprite\u2019 y \u2018Sprite Zero\u2019<\/strong>\u00a0a las que ha<strong>\u00a0eliminado las etiquetas<\/strong>. De este modo, la compa\u00f1\u00eda eliminar\u00e1 de forma temporal las etiquetas de las\u00a0<strong>botellas individuales en formato de de 500 ml<\/strong>\u00a0de ambas marcas, que ser\u00e1n reemplazadas por un<strong>\u00a0logotipo en relieve en el frente del paquete<\/strong>, que incluir\u00e1 informaci\u00f3n nutricional y del producto grabada con l\u00e1ser en la parte posterior del paquete.<\/p><p>La edici\u00f3n limitada de \u2018Sprite\u2019 y \u2018Sprite Zero\u2019<strong>\u00a0se comercializa desde el pasado enero y hasta el pr\u00f3ximo marzo en ocho tiendas Tesco Express<\/strong>, radicadas en Brighton and Hove, Bristol, Londres y Manchester.<\/p><p>Si bien la compa\u00f1\u00eda informa de que las etiquetas utilizadas hasta ahora son totalmente reciclables, a\u00f1ade que<strong>\u00a0con su eliminaci\u00f3n, tambi\u00e9n desaparece la necesidad de separarlas de las botellas<\/strong>\u00a0durante el proceso de reciclaje, adem\u00e1s de\u00a0<strong>reducir la cantidad de material de embalaje<\/strong>\u00a0utilizado.<\/p><p>El vicepresidente de operaciones de franquicias de Coca-Cola Gran Breta\u00f1a, Dusan Stojankic, ha manifestado: \u201cQueremos ayudar a crear un futuro en el que los envases de pl\u00e1stico para bebidas siempre tendr\u00e1n m\u00e1s de una vida\u201d, a\u00f1adiendo que \u201clas etiquetas contienen informaci\u00f3n valiosa para los consumidores, pero con la ayuda de la tecnolog\u00eda ahora\u00a0<strong>podemos probar otras formas de compartir esta informaci\u00f3n y al mismo tiempo reducir la cantidad de envases<\/strong> que&#8230;<\/p><p>\u00a0<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfdd1c elementor-widget elementor-widget-button\" data-id=\"4dfdd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div 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puede requerir diferentes operaciones de pesaje. El VT600MF de Dibal re\u00fane todas ellas en una \u00fanica soluci\u00f3n intuitiva,<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/08\/05\/vt600mf-un-unico-visor-para-gestionar-las-principales-operaciones-de-pesaje-en-tu-linea-de-produccion\/\" aria-label=\"Read more about VT600MF: un \u00fanico visor para gestionar las principales operaciones de pesaje en tu l\u00ednea de producci\u00f3n\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175525 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-ecommerce-sostenibilidad-retail category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/08\/05\/sector-envase-embalaje-madera-ppwr\/\" >\n\t\t\t\tEl sector del envase y embalaje de madera est\u00e1 preparado para la aplicaci\u00f3n del PPWR\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las empresas asociadas a FEDEMCO cuentan con la certificaci\u00f3n ECOWOOX\u00ae y la plataforma Wood Packaging para facilitar la documentaci\u00f3n t\u00e9cnica, la trazabilidad y la verificaci\u00f3n<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/08\/05\/sector-envase-embalaje-madera-ppwr\/\" aria-label=\"Read more about El sector del envase y embalaje de madera est\u00e1 preparado para la aplicaci\u00f3n del PPWR\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175516 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail category-materiales-de-packaging category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/08\/05\/papel-packaging-sostenible-retail\/\" >\n\t\t\t\t\u00bfQu\u00e9 papel juega el packaging sostenible en las ventas del retail?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Siete de cada diez consumidores aseguran que el packaging influye en su decisi\u00f3n de compra, mientras crece la preocupaci\u00f3n por el desperdicio alimentario y la<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/08\/05\/papel-packaging-sostenible-retail\/\" aria-label=\"Read more about \u00bfQu\u00e9 papel juega el packaging sostenible en las ventas del retail?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175492 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/08\/04\/empresas-y-envases-listos-para-el-nuevo-escenario-europeo-ppwr\/\" >\n\t\t\t\tEmpresas y envases listos para el nuevo escenario europeo (PPWR)\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La entrada en vigor del Reglamento Europeo de Envases y Residuos de Envases (PPWR, Reglamento UE 2025\/40) el pr\u00f3ximo 12 de agosto marca un cambio<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/08\/04\/empresas-y-envases-listos-para-el-nuevo-escenario-europeo-ppwr\/\" aria-label=\"Read more about Empresas y envases listos para el nuevo escenario europeo (PPWR)\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11576,11580,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11574,11578,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-4\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The Coca-Cola Company\u00a0lleva a cabo una\u00a0prueba piloto en Inglaterra con el lanzamiento de una partida limitada de envases de sus ense\u00f1as \u2018Sprite\u2019 y \u2018Sprite Zero\u2019\u00a0a las que ha\u00a0eliminado las etiquetas. De este modo, la compa\u00f1\u00eda eliminar\u00e1 de forma temporal las etiquetas de las\u00a0botellas individuales en formato de de 500 ml\u00a0de ambas marcas, que ser\u00e1n reemplazadas [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":135406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Coca-Cola elimina las etiquetas de &#039;Sprite&#039; en una prueba piloto para el mercado ingl\u00e9s","_seopress_titles_desc":"&quot;Dejar de usar etiquetas puede parecer un peque\u00f1o paso, pero es una de varias formas que...","_seopress_robots_index":"","footnotes":""},"categories":[326,1118,1122],"tags":[1870,465,2420,1136,2419,2418],"edition":[],"class_list":["post-135403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-diseno-de-packaging","category-ecommerce-sostenibilidad-retail","tag-coca-cola","tag-envase","tag-etiqueta","tag-etiquetas","tag-sprite","tag-sprite-zero"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/135403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=135403"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/135403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/135406"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=135403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=135403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=135403"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=135403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}