{"id":141667,"date":"2024-10-18T11:56:14","date_gmt":"2024-10-18T09:56:14","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=141667"},"modified":"2024-10-18T11:58:57","modified_gmt":"2024-10-18T09:58:57","slug":"puleva-presenta-el-primer-tetra-brik-de-leche-en-espana-con-plastico-100-reciclado","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2024\/10\/18\/puleva-presenta-el-primer-tetra-brik-de-leche-en-espana-con-plastico-100-reciclado\/","title":{"rendered":"Puleva presenta el primer Tetra Brik de leche en Espa\u00f1a con pl\u00e1stico 100% reciclado"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"141667\" class=\"elementor elementor-141667\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Puleva presenta el primer Tetra Brik de leche en Espa\u00f1a con pl\u00e1stico 100% reciclado<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Esta iniciativa, pionera en el sector l\u00e1cteo, contribuye a la circularidad de los materiales, reduciendo la dependencia de materiales v\u00edrgenes de origen f\u00f3sil y de los recursos finitos.<\/p><p>Puleva, una marca pionera en innovaci\u00f3n, vuelve a marcar un hito en el sector l\u00e1cteo espa\u00f1ol. En 1992, Puleva lanz\u00f3 la primera leche enriquecida con calcio en Espa\u00f1a y, en 2023, mejor\u00f3 su f\u00f3rmula incorporando vitamina C y magnesio. Ahora, en 2024, Puleva Vita Calcio se convierte en la primera marca de leche en Espa\u00f1a en utilizar Tetra Brik con pl\u00e1stico reciclado procedente de otros briks, reafirmando su compromiso con la sostenibilidad y la econom\u00eda circular.<\/p><p>Puleva es una marca comercializada por Lactalis Espa\u00f1a, que tiene entre sus objetivos promover un packaging m\u00e1s responsable, mejorando la circularidad e incorporando materiales reciclados en los envases. En la actualidad, es m\u00e1s complejo disponer de pl\u00e1stico reciclado por varias razones: nuevas legislaciones, falta de disponibilidad de la materia prima, entre otras. Para seguir avanzando en la incorporaci\u00f3n de material reciclado en nuestros briks, Puleva ha decidido trabajar con un enfoque de balance de masas. De esta manera, contribuye al aumento de material reciclado en la industria pl\u00e1stica y a la reducci\u00f3n del uso de pl\u00e1stico virgen procedente de recursos f\u00f3siles.<\/p><p><strong>El balance de masas y la econom\u00eda circular<\/strong><\/p><p>El balance de masas es clave para fomentar la econom\u00eda circular. Cuando se utiliza pl\u00e1stico reciclado en los briks de Puleva Vita Calcio, se solicita la cantidad correspondiente al fabricante, quien la compra y la utiliza para producirlos. La trazabilidad durante todo el proceso de fabricaci\u00f3n, garantizada por la Certificaci\u00f3n Internacional de Sostenibilidad y Carbono (ISCC), asegura que la cantidad equivalente de pl\u00e1stico reciclado se introduce en la industria del pl\u00e1stico, promoviendo as\u00ed la econom\u00eda circular y la fabricaci\u00f3n de pl\u00e1stico reciclado.<\/p><p>En el caso de Puleva Vita Calcio, esto significa que introduce en el mercado la cantidad de pl\u00e1stico reciclado equivalente al 100% del pl\u00e1stico necesario para sus briks y tapones. Se convierte as\u00ed en la primera marca de leche en Espa\u00f1a que utiliza un Tetra Brik con 100% pl\u00e1stico reciclado certificado, y adem\u00e1s, en la primera que utiliza pl\u00e1stico reciclado certificado procedente de otros briks.<\/p><p><strong>Compromiso con el packaging responsable y la concienciaci\u00f3n<\/strong><\/p><p>Esta novedad va acompa\u00f1ada de una fuerte campa\u00f1a de comunicaci\u00f3n en el propio envase, en televisi\u00f3n y en medios digitales, con el objetivo de concienciar a los consumidores sobre los beneficios del nuevo envase en t\u00e9rminos de sostenibilidad.<\/p><p>Esta iniciativa se enmarca en el compromiso de\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfdd1c elementor-widget elementor-widget-button\" data-id=\"4dfdd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div 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role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/21\/comunidad-de-madrid-aena-amazon-el-corte-ingles-vicio-y-renfe-mercancias-entre-los-protagonistas-de-los-congresos-de-empack-logistics-automation-y-lib\/\" >\n\t\t\t\tComunidad de Madrid, AENA, Amazon, El Corte Ingl\u00e9s, VICIO y Renfe Mercanc\u00edas, entre los protagonistas de los congresos de Empack, Logistics &#038; Automation y LIB\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las ferias organizadas por Easyfairs reunir\u00e1n a profesionales y grandes marcas de los sectores del packaging, la log\u00edstica y la edificaci\u00f3n industrial en siete salas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/21\/comunidad-de-madrid-aena-amazon-el-corte-ingles-vicio-y-renfe-mercancias-entre-los-protagonistas-de-los-congresos-de-empack-logistics-automation-y-lib\/\" aria-label=\"Read more about Comunidad de Madrid, AENA, Amazon, El Corte Ingl\u00e9s, VICIO y Renfe Mercanc\u00edas, entre los protagonistas de los congresos de Empack, Logistics &#038; Automation y LIB\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176188 post type-post status-publish format-standard hentry category-notas-de-prensa tag-empack tag-logistic-industrial-build tag-logistics-automation tag-new-companies tag-new-edition\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" >\n\t\t\t\tM\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las ferias organizadas por Easyfairs reunir\u00e1n al sector del packaging, la log\u00edstica y la edificaci\u00f3n industrial los d\u00edas 11 y 12 de noviembre en los<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" aria-label=\"Read more about M\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176145 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-aluminio tag-bebida tag-embalaje tag-empack tag-packaging tag-redbull\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/innovacion-en-packaging-la-apuesta-del-salmon-por-envases-mas-sostenibles\/\" >\n\t\t\t\tInnovaci\u00f3n en packaging: La apuesta del salm\u00f3n por envases m\u00e1s sostenibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Actualmente la industria del salm\u00f3n trabaja en soluciones de envasado m\u00e1s eficientes y amigables con el medioambiente, capaces de extender la conservaci\u00f3n de sus productos<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/innovacion-en-packaging-la-apuesta-del-salmon-por-envases-mas-sostenibles\/\" aria-label=\"Read more about Innovaci\u00f3n en packaging: La apuesta del salm\u00f3n por envases m\u00e1s sostenibles\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176133 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-aluminio tag-bebida tag-embalaje tag-empack tag-packaging tag-redbull\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/una-lata-mas-de-una-vida\/\" >\n\t\t\t\tUna lata puede tener m\u00e1s de una vida.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La sostenibilidad es un \u00e1rea importante en la que se enfoca Red\u00a0Bull. Esto implica priorizar el manejo adecuado de los envases y las latas, as\u00ed<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/una-lata-mas-de-una-vida\/\" aria-label=\"Read more about Una lata puede tener m\u00e1s de una vida.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11580,11576,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11576,11578,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Esta iniciativa, pionera en el sector l\u00e1cteo, contribuye a la circularidad de los materiales, reduciendo la dependencia de materiales v\u00edrgenes de origen f\u00f3sil y de los recursos finitos. Puleva, una marca pionera en innovaci\u00f3n, vuelve a marcar un hito en el sector l\u00e1cteo espa\u00f1ol. En 1992, Puleva lanz\u00f3 la primera leche enriquecida con calcio en [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":141677,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Puleva presenta el primer Tetra Brik de leche en Espa\u00f1a con pl\u00e1stico 100% reciclado","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Puleva presenta el primer Tetra Brik de leche en Espa\u00f1a con pl\u00e1stico 100% reciclado","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/199\/2024\/10\/bref-14.png","_seopress_social_fb_img_attachment_id":141677,"_seopress_social_fb_img_width":1250,"_seopress_social_fb_img_height":833,"_seopress_social_twitter_title":"Puleva presenta el primer Tetra Brik de leche en Espa\u00f1a con pl\u00e1stico 100% reciclado","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/199\/2024\/10\/bref-14.png","_seopress_social_twitter_img_attachment_id":141677,"_seopress_social_twitter_img_width":1250,"_seopress_social_twitter_img_height":833,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Envase,Productos,Personalizaci\u00f3n,cervezas,personalizadas,newsletter,inversi\u00f3n,nuevo servicio,Mahou San Miguel","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[{"_seopress_pro_rich_snippets_type":"none"}],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[326,1122],"tags":[2487,2486,2485],"edition":[],"class_list":["post-141667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-sostenibilidad-retail","tag-plastico-100-reciclado","tag-primer-tetra-brik","tag-puleva"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/141667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=141667"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/141667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/141677"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=141667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=141667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=141667"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=141667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}