{"id":142340,"date":"2024-10-25T13:08:11","date_gmt":"2024-10-25T11:08:11","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=142340"},"modified":"2024-10-25T13:09:57","modified_gmt":"2024-10-25T11:09:57","slug":"supperstudio-redisena-goxo-el-delivery-de-dabiz-munoz","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2024\/10\/25\/supperstudio-redisena-goxo-el-delivery-de-dabiz-munoz\/","title":{"rendered":"Supperstudio redise\u00f1a Goxo, el delivery de Dabiz Mu\u00f1oz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"142340\" class=\"elementor elementor-142340\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Supperstudio redise\u00f1a Goxo, el delivery de Dabiz Mu\u00f1oz<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Goxo necesitaba redisen\u0303ar su identidad visual con el objetivo de acercar al pu\u0301blico la propuesta hedonista, creativa, transgresora y gourmet del mejor chef del mundo. La propuesta de Supperstudio se inspira, como no podi\u0301a ser de otro modo, en la personalidad del chef para llevar la marca a un segmento alto del mercado. Goxo es deluxe, Goxo es Dabiz Mun\u0303oz.<\/p><p>Su inconfundible look e ico\u0301nico corte de pelo es el punto de partida. Goxo se pone el casco del mejor chef del mundo para llevarte sus platos a casa. \u00bfY co\u0301mo seri\u0301a el casco de moto de Dabiz? Obviamente con cresta, lleno de tachuelas, negro y muy conectado con la personalidad y actitud del chef. Este es el primer elemento de la marca y solamente Dabiz Mun\u0303oz llevari\u0301a ese casco.<\/p><p>El logo es versa\u0301til, cambiante, jugueto\u0301n e inesperado. Adquiere multitud de formas y se adapta a espacios y formas de una manera a\u0301gil e inteligente. Goxo tiene muchas configuraciones, es flexible y dina\u0301mico.<\/p><p><strong>Packaging seguro y polivalente<\/strong><\/p><p>Con el disen\u0303o del packaging de Goxo nos enfrenta\u0301bamos a tres retos: el primero, la multitud de formatos que habi\u0301a, uno por cada plato; el segundo, lo dina\u0301mico de la carta, entraban y sali\u0301an platos con mucha rapidez, lo que obligaba a disen\u0303ar envases especi\u0301ficos; y el tercero, muchos platos sufri\u0301an con el movimiento durante el trayecto desde las cocinas de Goxo hasta los hogares.<\/p><p>Nuestra solucio\u0301n fue optimizar al ma\u0301ximo los formatos, disen\u0303ando envases polivalentes que permiten ser utilizados con diferentes platos de la carta.Ahora se pueden incorporar las nuevas creaciones de Dabiz Mun\u0303oz sin necesidad de disen\u0303ar y fabricar un nuevo envase para cada receta nueva. Esto ha supuesto un ahorro de materiales y costes; y una mejora logi\u0301stica y de procesos de preparacio\u0301n de los envi\u0301os. Y por u\u0301ltimo, hicimos un estudio de taman\u0303o de los envases para conseguir que todos ellos fueran encajando como un bloque so\u0301lido y resistente a los posibles vaivenes del viaje.<\/p><p>Los envases de Goxo interactu\u0301an y se acoplan entre ellos perfectamente ordenados como su hubieran salido de la mente de Marie Kondo o si de un Tetris se tratara.<\/p><p>A nivel gr\u00e1fico, la marca convive y fluye de manera natural y org\u00e1nica. Adem\u00e1s, una colecci\u00f3n de stickers rojos se incorporan a las diferentes piezas de comunicaci\u00f3n con mensajes, haci\u00e9ndolos m\u00e1s simp\u00e1ticos y juguetones. Goxo,\u00a0<em>food and furious<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfdd1c elementor-widget elementor-widget-button\" data-id=\"4dfdd1c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.infopack.es\/es\/noticia\/supperstudio-redisena-goxo-el-delivery-de-dabiz-munoz\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEER EL ART\u00cdCULO COMPLETO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd7351 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1acd7351\" 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data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172830 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-maquinaria-y-tecnologia-de-packaging tag-roland-dg tag-tintas-multicolor tag-tintas-multicolor-dea2 tag-truevis-xp640\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/roland-dg-amplia-la-compatibilidad-de-las-tintas-multicolor-d%e2%80%91ea2-con-la-truevis-xp%e2%80%91640\/\" >\n\t\t\t\tRoland DG ampl\u00eda la compatibilidad de las tintas multicolor D\u2011EA2 con la TrueVIS XP\u2011640\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Roland DG Corporation anuncia la disponibilidad ampliada de sus rentables tintas ecosolventes multicolor D\u2011EA2, ahora compatibles con la TrueVIS XP\u2011640. Esta mejora hace que la<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/roland-dg-amplia-la-compatibilidad-de-las-tintas-multicolor-d%e2%80%91ea2-con-la-truevis-xp%e2%80%91640\/\" aria-label=\"Read more about Roland DG ampl\u00eda la compatibilidad de las tintas multicolor D\u2011EA2 con la TrueVIS XP\u2011640\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172820 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-blister-2 tag-envases tag-hummus tag-kyros-hummus tag-propuesta-saludable-pacakging tag-starbucks\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/kyros-hummus-llego-a-starbucks-con-una-propuesta-practica-y-saludable\/\" >\n\t\t\t\tKyros Hummus lleg\u00f3 a Starbucks con una propuesta pr\u00e1ctica y saludable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Kyros Hummus, l\u00edder en la elaboraci\u00f3n de hummus y tahini, anuncia su nueva colaboraci\u00f3n con\u00a0Starbucks\u00a0Argentina a trav\u00e9s de su nuevo formato blister,\u00a0una presentaci\u00f3n pr\u00e1ctica disponible<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/kyros-hummus-llego-a-starbucks-con-una-propuesta-practica-y-saludable\/\" aria-label=\"Read more about Kyros Hummus lleg\u00f3 a Starbucks con una propuesta pr\u00e1ctica y saludable\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172808 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/pack-talks-esta-tu-packaging-preparado\/\" >\n\t\t\t\tPack Talks: \u00bfEst\u00e1 tu packaging preparado?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En colaboraci\u00f3n con Empack, la feria l\u00edder de packaging en Madrid, lanzamos PackTalks, un nuevo espacio dedicado a explorar el fascinante mundo del packaging. Y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/pack-talks-esta-tu-packaging-preparado\/\" aria-label=\"Read more about Pack Talks: \u00bfEst\u00e1 tu packaging preparado?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172789 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-un-cafe-con tag-bottling-manager tag-entrevista tag-jose-manuel-munoz tag-pernod-ricard\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/04\/un-cafe-con-jose-manuel-munoz-bottling-manager-en-pernod-ricard\/\" >\n\t\t\t\tUn caf\u00e9 con Jos\u00e9 Manuel Mu\u00f1oz, BOTTLING MANAGER en Pernod-Ricard\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Jos\u00e9 Manuel, Ingeniero Agr\u00edcola (UPM) y Tecn\u00f3logo de Alimentos (UAM) con m\u00e1s de veinticinco a\u00f1os de experiencia, ha liderado \u00e1reas de producci\u00f3n, log\u00edstica y mejora<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/04\/un-cafe-con-jose-manuel-munoz-bottling-manager-en-pernod-ricard\/\" aria-label=\"Read more about Un caf\u00e9 con Jos\u00e9 Manuel Mu\u00f1oz, BOTTLING MANAGER en Pernod-Ricard\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11578,11580,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11578,11580,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Goxo necesitaba redisen\u0303ar su identidad visual con el objetivo de acercar al pu\u0301blico la propuesta hedonista, creativa, transgresora y gourmet del mejor chef del mundo. La propuesta de Supperstudio se inspira, como no podi\u0301a ser de otro modo, en la personalidad del chef para llevar la marca a un segmento alto del mercado. Goxo es [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":142343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Supperstudio redisen\u0303a Goxo, el delivery de Dabiz Mun\u0303oz","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[326,1118],"tags":[2494,2495,2496,1247],"edition":[],"class_list":["post-142340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-diseno-de-packaging","tag-branding","tag-diseno-de-packaging","tag-goxo","tag-supperstudio"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/142340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=142340"}],"version-history":[{"count":5,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/142340\/revisions"}],"predecessor-version":[{"id":142350,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/142340\/revisions\/142350"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/142343"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=142340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=142340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=142340"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=142340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}