{"id":142340,"date":"2024-10-25T13:08:11","date_gmt":"2024-10-25T11:08:11","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=142340"},"modified":"2024-10-25T13:09:57","modified_gmt":"2024-10-25T11:09:57","slug":"supperstudio-redisena-goxo-el-delivery-de-dabiz-munoz","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2024\/10\/25\/supperstudio-redisena-goxo-el-delivery-de-dabiz-munoz\/","title":{"rendered":"Supperstudio redise\u00f1a Goxo, el delivery de Dabiz Mu\u00f1oz"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"142340\" class=\"elementor elementor-142340\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Supperstudio redise\u00f1a Goxo, el delivery de Dabiz Mu\u00f1oz<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Goxo necesitaba redisen\u0303ar su identidad visual con el objetivo de acercar al pu\u0301blico la propuesta hedonista, creativa, transgresora y gourmet del mejor chef del mundo. La propuesta de Supperstudio se inspira, como no podi\u0301a ser de otro modo, en la personalidad del chef para llevar la marca a un segmento alto del mercado. Goxo es deluxe, Goxo es Dabiz Mun\u0303oz.<\/p><p>Su inconfundible look e ico\u0301nico corte de pelo es el punto de partida. Goxo se pone el casco del mejor chef del mundo para llevarte sus platos a casa. \u00bfY co\u0301mo seri\u0301a el casco de moto de Dabiz? Obviamente con cresta, lleno de tachuelas, negro y muy conectado con la personalidad y actitud del chef. Este es el primer elemento de la marca y solamente Dabiz Mun\u0303oz llevari\u0301a ese casco.<\/p><p>El logo es versa\u0301til, cambiante, jugueto\u0301n e inesperado. Adquiere multitud de formas y se adapta a espacios y formas de una manera a\u0301gil e inteligente. Goxo tiene muchas configuraciones, es flexible y dina\u0301mico.<\/p><p><strong>Packaging seguro y polivalente<\/strong><\/p><p>Con el disen\u0303o del packaging de Goxo nos enfrenta\u0301bamos a tres retos: el primero, la multitud de formatos que habi\u0301a, uno por cada plato; el segundo, lo dina\u0301mico de la carta, entraban y sali\u0301an platos con mucha rapidez, lo que obligaba a disen\u0303ar envases especi\u0301ficos; y el tercero, muchos platos sufri\u0301an con el movimiento durante el trayecto desde las cocinas de Goxo hasta los hogares.<\/p><p>Nuestra solucio\u0301n fue optimizar al ma\u0301ximo los formatos, disen\u0303ando envases polivalentes que permiten ser utilizados con diferentes platos de la carta.Ahora se pueden incorporar las nuevas creaciones de Dabiz Mun\u0303oz sin necesidad de disen\u0303ar y fabricar un nuevo envase para cada receta nueva. Esto ha supuesto un ahorro de materiales y costes; y una mejora logi\u0301stica y de procesos de preparacio\u0301n de los envi\u0301os. Y por u\u0301ltimo, hicimos un estudio de taman\u0303o de los envases para conseguir que todos ellos fueran encajando como un bloque so\u0301lido y resistente a los posibles vaivenes del viaje.<\/p><p>Los envases de Goxo interactu\u0301an y se acoplan entre ellos perfectamente ordenados como su hubieran salido de la mente de Marie Kondo o si de un Tetris se tratara.<\/p><p>A nivel gr\u00e1fico, la marca convive y fluye de manera natural y org\u00e1nica. Adem\u00e1s, una colecci\u00f3n de stickers rojos se incorporan a las diferentes piezas de comunicaci\u00f3n con mensajes, haci\u00e9ndolos m\u00e1s simp\u00e1ticos y juguetones. Goxo,\u00a0<em>food and furious<\/em>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfdd1c elementor-widget elementor-widget-button\" data-id=\"4dfdd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.infopack.es\/es\/noticia\/supperstudio-redisena-goxo-el-delivery-de-dabiz-munoz\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEER EL ART\u00cdCULO COMPLETO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd7351 elementor-invisible elementor-widget elementor-widget-text-editor\" 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role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/21\/comunidad-de-madrid-aena-amazon-el-corte-ingles-vicio-y-renfe-mercancias-entre-los-protagonistas-de-los-congresos-de-empack-logistics-automation-y-lib\/\" >\n\t\t\t\tComunidad de Madrid, AENA, Amazon, El Corte Ingl\u00e9s, VICIO y Renfe Mercanc\u00edas, entre los protagonistas de los congresos de Empack, Logistics &#038; Automation y LIB\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las ferias organizadas por Easyfairs reunir\u00e1n a profesionales y grandes marcas de los sectores del packaging, la log\u00edstica y la edificaci\u00f3n industrial en siete salas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/21\/comunidad-de-madrid-aena-amazon-el-corte-ingles-vicio-y-renfe-mercancias-entre-los-protagonistas-de-los-congresos-de-empack-logistics-automation-y-lib\/\" aria-label=\"Read more about Comunidad de Madrid, AENA, Amazon, El Corte Ingl\u00e9s, VICIO y Renfe Mercanc\u00edas, entre los protagonistas de los congresos de Empack, Logistics &#038; Automation y LIB\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176188 post type-post status-publish format-standard hentry category-notas-de-prensa tag-empack tag-logistic-industrial-build tag-logistics-automation tag-new-companies tag-new-edition\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" >\n\t\t\t\tM\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las ferias organizadas por Easyfairs reunir\u00e1n al sector del packaging, la log\u00edstica y la edificaci\u00f3n industrial los d\u00edas 11 y 12 de noviembre en los<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" aria-label=\"Read more about M\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176145 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-aluminio tag-bebida tag-embalaje tag-empack tag-packaging tag-redbull\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/innovacion-en-packaging-la-apuesta-del-salmon-por-envases-mas-sostenibles\/\" >\n\t\t\t\tInnovaci\u00f3n en packaging: La apuesta del salm\u00f3n por envases m\u00e1s sostenibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Actualmente la industria del salm\u00f3n trabaja en soluciones de envasado m\u00e1s eficientes y amigables con el medioambiente, capaces de extender la conservaci\u00f3n de sus productos<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/innovacion-en-packaging-la-apuesta-del-salmon-por-envases-mas-sostenibles\/\" aria-label=\"Read more about Innovaci\u00f3n en packaging: La apuesta del salm\u00f3n por envases m\u00e1s sostenibles\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176133 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-aluminio tag-bebida tag-embalaje tag-empack tag-packaging tag-redbull\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/una-lata-mas-de-una-vida\/\" >\n\t\t\t\tUna lata puede tener m\u00e1s de una vida.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La sostenibilidad es un \u00e1rea importante en la que se enfoca Red\u00a0Bull. Esto implica priorizar el manejo adecuado de los envases y las latas, as\u00ed<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/una-lata-mas-de-una-vida\/\" aria-label=\"Read more about Una lata puede tener m\u00e1s de una vida.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11574,11580,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11576,11578,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-4\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Goxo necesitaba redisen\u0303ar su identidad visual con el objetivo de acercar al pu\u0301blico la propuesta hedonista, creativa, transgresora y gourmet del mejor chef del mundo. La propuesta de Supperstudio se inspira, como no podi\u0301a ser de otro modo, en la personalidad del chef para llevar la marca a un segmento alto del mercado. Goxo es [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":142343,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Supperstudio redisen\u0303a Goxo, el delivery de Dabiz Mun\u0303oz","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Supperstudio redisen\u0303a Goxo, el delivery de Dabiz Mun\u0303oz","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/199\/2024\/10\/bref-15.png","_seopress_social_fb_img_attachment_id":142343,"_seopress_social_fb_img_width":1250,"_seopress_social_fb_img_height":833,"_seopress_social_twitter_title":"Supperstudio redisen\u0303a Goxo, el delivery de Dabiz Mun\u0303oz","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/199\/2024\/10\/bref-15.png","_seopress_social_twitter_img_attachment_id":142343,"_seopress_social_twitter_img_width":1250,"_seopress_social_twitter_img_height":833,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Envase,Productos,Personalizaci\u00f3n,cervezas,personalizadas,newsletter,inversi\u00f3n,nuevo servicio,Mahou San Miguel","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[{"_seopress_pro_rich_snippets_type":"none"}],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[326,1118],"tags":[2494,2495,2496,1247],"edition":[],"class_list":["post-142340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-diseno-de-packaging","tag-branding","tag-diseno-de-packaging","tag-goxo","tag-supperstudio"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/142340","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=142340"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/142340\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/142343"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=142340"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=142340"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=142340"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=142340"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}