{"id":143191,"date":"2024-11-06T13:20:25","date_gmt":"2024-11-06T12:20:25","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=143191"},"modified":"2024-11-06T13:39:39","modified_gmt":"2024-11-06T12:39:39","slug":"como-un-tubo-cilindrico-transformo-la-idea-de-un-producto-como-pringles-en-una-marca-de-exito-en-el-mercado-global","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2024\/11\/06\/como-un-tubo-cilindrico-transformo-la-idea-de-un-producto-como-pringles-en-una-marca-de-exito-en-el-mercado-global\/","title":{"rendered":"C\u00f3mo un tubo cil\u00edndrico transform\u00f3 la idea de un producto como Pringles en una marca de \u00e9xito en el mercado global"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"143191\" class=\"elementor elementor-143191\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">C\u00f3mo un tubo cil\u00edndrico transform\u00f3 la idea de un producto como Pringles en una marca de \u00e9xito en el mercado global<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div id=\"post-title\"><div class=\"font-light text-base lg:text-2xl leading-tight lg:leading-tight lg:mx-28 mb-10 lg:mb-20\">Su presencia en una amplia variedad de puntos de venta, desde supermercados hasta m\u00e1quinas expendedoras, ha asegurado su accesibilidad.<\/div><div>\u00a0<\/div><div>Pringles es una de las marcas de snacks m\u00e1s ic\u00f3nicas a nivel mundial, conocida por sus distintivas papas fritas en forma de chips. Desde su creaci\u00f3n en 1967, ha capturado la atenci\u00f3n y el paladar de consumidores en m\u00e1s de 140 pa\u00edses, convirti\u00e9ndose en un s\u00edmbolo de innovaci\u00f3n en la industria alimentaria. La historia de Pringles est\u00e1 \u00edntimamente ligada a la visi\u00f3n de su inventor, Frederick J.Baur, un qu\u00edmico de alimentos que trabajaba para Procter &amp; Gamble (P&amp;G).<\/div><div>\u00a0<\/div><div>La idea de Baur era revolucionar el mercado de los snacks al crear un chip que no solo tuviera una forma uniforme, sino que tambi\u00e9n resistiera el transporte sin romperse, un desaf\u00edo que muchos fabricantes de papas fritas tradicionales no lograban superar.<\/div><\/div><div>El nombre \u00abPringes\u00bb rinde homenaje a Pringle Drive, la calle de Finneytown, Ohio, donde resid\u00eda Baur. Aunque existen diversas teor\u00edas sobre el origen del nombre, esta conexi\u00f3n personal resuena en la historia de la marca. En 1970, Baur patent\u00f3 el innovador proceso de fabricaci\u00f3n de Pringles, as\u00ed como su distintivo dise\u00f1o de empaque: un tubo cil\u00edndrico que, adem\u00e1s de ser visualmente atractivo, es funcional, ya que permite que los chips sean apilados y minimiza el riesgo de que se rompan.\u00a0<\/div><div>Este empaque innovador, alejado del tradicional de bolsa, no solo mejora la frescura del producto, sino qu etambi\u00e9n ofrece la posibilidad de reutilizar el tubo, aumentando as\u00ed su valor percibido.<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfdd1c elementor-widget elementor-widget-button\" data-id=\"4dfdd1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" 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europea de la etiqueta ha dejado atr\u00e1s la fase de recuperaci\u00f3n tras los \u00faltimos a\u00f1os de incertidumbre para entrar en una nueva etapa<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/07\/01\/la-industria-europea-de-la-etiqueta-deja-atras-la-recuperacion-y-entra-en-una-etapa-de-reposicionamiento-estrategico\/\" aria-label=\"Read more about La industria europea de la etiqueta deja atr\u00e1s la recuperaci\u00f3n y entra en una etapa de reposicionamiento estrat\u00e9gico\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175040 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-de-packaging category-ecommerce-sostenibilidad-retail category-materiales-de-packaging category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/30\/china-limita-el-exceso-de-embalaje-en-la-paqueteria-para-reducir-residuos\/\" >\n\t\t\t\tChina limita el exceso de embalaje en la paqueter\u00eda para reducir residuos\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>China limita el exceso de embalaje en la paqueter\u00eda\u00a0mediante una nueva norma nacional que entrar\u00e1 en vigor el 1 de julio y que obligar\u00e1 a<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/30\/china-limita-el-exceso-de-embalaje-en-la-paqueteria-para-reducir-residuos\/\" aria-label=\"Read more about China limita el exceso de embalaje en la paqueter\u00eda para reducir residuos\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175006 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/30\/la-cerveza-que-le-anade-con-al-sin\/\" >\n\t\t\t\tLa cerveza que le a\u00f1ade \u201ccon\u201d al \u201csin\u201d.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En Batllegroup llevamos m\u00e1s de 30 a\u00f1os trabajando en branding y packaging para gran consumo, en un contexto donde el dise\u00f1o ha dejado de ser<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/30\/la-cerveza-que-le-anade-con-al-sin\/\" aria-label=\"Read more about La cerveza que le a\u00f1ade \u201ccon\u201d al \u201csin\u201d.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-174991 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/29\/12-de-agosto-de-2026-la-fecha-que-marcara-el-futuro-del-packaging-en-europa\/\" >\n\t\t\t\t12 de agosto de 2026: La fecha que marcar\u00e1 el futuro del packaging en Europa\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La industria del packaging se encuentra ante un hito clave: el 12 de agosto de 2026, fecha en la que entra en vigor la Directiva<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/29\/12-de-agosto-de-2026-la-fecha-que-marcara-el-futuro-del-packaging-en-europa\/\" aria-label=\"Read more about 12 de agosto de 2026: La fecha que marcar\u00e1 el futuro del packaging en Europa\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11576,11580,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11574,11578,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Su presencia en una amplia variedad de puntos de venta, desde supermercados hasta m\u00e1quinas expendedoras, ha asegurado su accesibilidad.\u00a0Pringles es una de las marcas de snacks m\u00e1s ic\u00f3nicas a nivel mundial, conocida por sus distintivas papas fritas en forma de chips. Desde su creaci\u00f3n en 1967, ha capturado la atenci\u00f3n y el paladar de consumidores [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":143194,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"C\u00f3mo un tubo cil\u00edndrico transform\u00f3 la idea de un producto como Pringles en una marca de \u00e9xito en el mercado global","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[326,1118],"tags":[2507,2508,2504,2506,2505],"edition":[],"class_list":["post-143191","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-diseno-de-packaging","tag-marca-de-exito","tag-mercado-global","tag-pringles","tag-producto","tag-tubo-cilindrico"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/143191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=143191"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/143191\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/143194"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=143191"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=143191"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=143191"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=143191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}