{"id":151927,"date":"2025-01-29T13:19:08","date_gmt":"2025-01-29T12:19:08","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=151927"},"modified":"2025-01-29T13:22:20","modified_gmt":"2025-01-29T12:22:20","slug":"leche-pascual-estrena-look-asi-es-su-nuevo-packaging","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2025\/01\/29\/leche-pascual-estrena-look-asi-es-su-nuevo-packaging\/","title":{"rendered":"Leche Pascual estrena &#8216;look&#8217;: as\u00ed es su nuevo packaging"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"151927\" class=\"elementor elementor-151927\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Leche Pascual estrena &#8216;look&#8217;: as\u00ed es su nuevo packaging<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"intro\">Bajo el lema \u00abCuidar es la leche\u00bb, el nuevo packaging busca situar sus productos como s\u00edmbolo de nutrici\u00f3n y de conexi\u00f3n entre personas.<\/p><div class=\"img-cn\"><p><strong><a href=\"https:\/\/www.marketingdirecto.com\/temas\/pascual\" target=\"_blank\" rel=\"noreferrer noopener\">Leche Pascual<\/a><\/strong>\u00a0ha transformado el aspecto de sus productos con el objetivo de simplificar el\u00a0<strong>dise\u00f1o\u00a0<\/strong>de las botellas y bricks, facilitar la\u00a0<strong>experiencia del cliente\u00a0<\/strong>a la hora de reconocer la marca en los lineales y reforzar el mensaje de un cuidado integral del consumidor por parte de la compa\u00f1\u00eda \u00aba trav\u00e9s\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/ganar-dos-veces-cancion-oficial-equipo-paralimpico-espanol-impulsada-pascual\" target=\"_blank\" rel=\"noreferrer noopener\">del cuidado de su bienestar<\/a>, de la cadena de valor y del medioambiente\u00bb. As\u00ed lo se\u00f1ala Natalia Fern\u00e1ndez, directora del Negocio L\u00e1cteo de Pascual.<\/p><p>Con este cambio, se pretenden destacar\u00a0<strong>los aspectos diferenciales<\/strong>\u00a0del producto. \u00abTenemos un prop\u00f3sito claro y directo que queremos transmitir a los consumidores:\u00a0<strong>convertir cada gota de leche en un momento de nutrici\u00f3n y disfrute\u00a0<\/strong>porque\u00a0<em>cuidar es la leche<\/em>\u00ab, explica Fern\u00e1ndez, haciendo menci\u00f3n al lema que engloba a este redise\u00f1o.<\/p><h5 class=\"wp-block-heading\"><span id=\"como-es-el-nuevo-packaging-de-leche-pascual-un-aspecto-renovado-para-botellas-y-bricks\" class=\"ez-toc-section\"><\/span>C\u00f3mo es el nuevo packaging de Leche Pascual: un aspecto renovado para botellas y bricks<\/h5><p>Los\u00a0<a href=\"https:\/\/www.marketingdirecto.com\/diccionario-marketing-publicidad-comunicacion-nuevas-tecnologias\/envase-2\" target=\"_blank\" rel=\"noreferrer noopener\">envases<\/a>\u00a0de los productos de Leche Pascual se han\u00a0<strong>simplificado\u00a0<\/strong>y lucen menos mensajes en la parte frontal\u00a0<strong>para dar m\u00e1s relevancia:<\/strong><\/p><ul class=\"wp-block-list\"><li>Al\u00a0<strong>color rojo de la marca a juego<\/strong>\u00a0con el tap\u00f3n del brik (1L) y de la botella (1,5L).<\/li><li>A la<strong>\u00a0variedad de leche<\/strong>: entera, semidesnatada, desnatada y sin Lactosa.<\/li><\/ul><p>Adem\u00e1s, se ha a\u00f1adido la imagen de una\u00a0<strong>nueva vaca lechera<\/strong>\u00a0en el brik\u00a0para reflejar el compromiso de la marca con\u00a0el bienestar animal y con la recogida del 100% de la materia prima en ganader\u00edas de Espa\u00f1a.<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfdd1c elementor-widget elementor-widget-button\" data-id=\"4dfdd1c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.marketingdirecto.com\/anunciantes-general\/leche-pascual-estrena-look-asi-es-su-nuevo-packaging\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEER EL ART\u00cdCULO COMPLETO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd7351 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1acd7351\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span 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class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172830 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-maquinaria-y-tecnologia-de-packaging tag-roland-dg tag-tintas-multicolor tag-tintas-multicolor-dea2 tag-truevis-xp640\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/roland-dg-amplia-la-compatibilidad-de-las-tintas-multicolor-d%e2%80%91ea2-con-la-truevis-xp%e2%80%91640\/\" >\n\t\t\t\tRoland DG ampl\u00eda la compatibilidad de las tintas multicolor D\u2011EA2 con la TrueVIS XP\u2011640\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Roland DG Corporation anuncia la disponibilidad ampliada de sus rentables tintas ecosolventes multicolor D\u2011EA2, ahora compatibles con la TrueVIS XP\u2011640. Esta mejora hace que la<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/roland-dg-amplia-la-compatibilidad-de-las-tintas-multicolor-d%e2%80%91ea2-con-la-truevis-xp%e2%80%91640\/\" aria-label=\"Read more about Roland DG ampl\u00eda la compatibilidad de las tintas multicolor D\u2011EA2 con la TrueVIS XP\u2011640\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172820 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-blister-2 tag-envases tag-hummus tag-kyros-hummus tag-propuesta-saludable-pacakging tag-starbucks\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/kyros-hummus-llego-a-starbucks-con-una-propuesta-practica-y-saludable\/\" >\n\t\t\t\tKyros Hummus lleg\u00f3 a Starbucks con una propuesta pr\u00e1ctica y saludable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Kyros Hummus, l\u00edder en la elaboraci\u00f3n de hummus y tahini, anuncia su nueva colaboraci\u00f3n con\u00a0Starbucks\u00a0Argentina a trav\u00e9s de su nuevo formato blister,\u00a0una presentaci\u00f3n pr\u00e1ctica disponible<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/kyros-hummus-llego-a-starbucks-con-una-propuesta-practica-y-saludable\/\" aria-label=\"Read more about Kyros Hummus lleg\u00f3 a Starbucks con una propuesta pr\u00e1ctica y saludable\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172808 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/pack-talks-esta-tu-packaging-preparado\/\" >\n\t\t\t\tPack Talks: \u00bfEst\u00e1 tu packaging preparado?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En colaboraci\u00f3n con Empack, la feria l\u00edder de packaging en Madrid, lanzamos PackTalks, un nuevo espacio dedicado a explorar el fascinante mundo del packaging. Y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/pack-talks-esta-tu-packaging-preparado\/\" aria-label=\"Read more about Pack Talks: \u00bfEst\u00e1 tu packaging preparado?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172789 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-un-cafe-con tag-bottling-manager tag-entrevista tag-jose-manuel-munoz tag-pernod-ricard\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/04\/un-cafe-con-jose-manuel-munoz-bottling-manager-en-pernod-ricard\/\" >\n\t\t\t\tUn caf\u00e9 con Jos\u00e9 Manuel Mu\u00f1oz, BOTTLING MANAGER en Pernod-Ricard\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Jos\u00e9 Manuel, Ingeniero Agr\u00edcola (UPM) y Tecn\u00f3logo de Alimentos (UAM) con m\u00e1s de veinticinco a\u00f1os de experiencia, ha liderado \u00e1reas de producci\u00f3n, log\u00edstica y mejora<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/04\/un-cafe-con-jose-manuel-munoz-bottling-manager-en-pernod-ricard\/\" aria-label=\"Read more about Un caf\u00e9 con Jos\u00e9 Manuel Mu\u00f1oz, BOTTLING MANAGER en Pernod-Ricard\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11574,11578,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11578,11574,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-4\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Bajo el lema \u00abCuidar es la leche\u00bb, el nuevo packaging busca situar sus productos como s\u00edmbolo de nutrici\u00f3n y de conexi\u00f3n entre personas. Leche Pascual&nbsp;ha transformado el aspecto de sus productos con el objetivo de simplificar el&nbsp;dise\u00f1o&nbsp;de las botellas y bricks, facilitar la&nbsp;experiencia del cliente&nbsp;a la hora de reconocer la marca en los lineales y [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":151930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"Leche Pascual estrena &#039;look&#039;: as\u00ed es su nuevo packaging","_seopress_titles_desc":"Descubre el nuevo envase de Leche Pascual, un dise\u00f1o simplificado que pone en relieve la nutrici\u00f3n y el cuidado. Productos que conectan personas y cuidan de tu bienestar.","_seopress_robots_index":"","footnotes":""},"categories":[326,1118],"tags":[2494,1398,2495,465,2657,445,2656],"edition":[],"class_list":["post-151927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-diseno-de-packaging","tag-branding","tag-diseno","tag-diseno-de-packaging","tag-envase","tag-nuevo-look","tag-packaging","tag-pacual"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/151927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=151927"}],"version-history":[{"count":5,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/151927\/revisions"}],"predecessor-version":[{"id":151941,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/151927\/revisions\/151941"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/151930"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=151927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=151927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=151927"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=151927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}