{"id":152668,"date":"2025-03-05T16:14:51","date_gmt":"2025-03-05T15:14:51","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=152668"},"modified":"2025-03-05T16:19:36","modified_gmt":"2025-03-05T15:19:36","slug":"la-revolucion-de-los-envases-de-carton-de-kelloggs","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2025\/03\/05\/la-revolucion-de-los-envases-de-carton-de-kelloggs\/","title":{"rendered":"La revoluci\u00f3n de los envases de cart\u00f3n de Kellogg\u00b4s"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"152668\" class=\"elementor elementor-152668\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La revoluci\u00f3n de los envases de cart\u00f3n de Kellogg\u00b4s<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00bfSab\u00edas que la marca Kellogg\u00b4s fue una de las primeras empresas en utilizar cajas de cart\u00f3n para proteger su producto?<br \/>Para empezar, parece muy obvio el hecho de utilizar una caja de cart\u00f3n como envase, pero en 1906 supuso toda una revoluci\u00f3n en el sector de la alimentaci\u00f3n, pues se usaban envases como botellas y latas que no garantizaban la frescura ni la higiene del producto y adem\u00e1s, eran muy caras.<br \/>Aunque su logotipo ha ido cambiado a lo largo de su historia, han sido fieles a su lema \u201cEl original tiene esta firma\u201d y han apostado por su imagen para lograr diferenciarse de los dem\u00e1s competidores del sector, y la caja les ayudo mucho.<\/p><p>Continuamos con m\u00e1s innovaciones; durante la I GM, crean el packaging llamado \u201cWaxtite\u201d, que fue un invento tremendo para la \u00e9poca ideado por John Leonard Kellogg, el hijo del mism\u00edsimo W.K. Kellogg.<br \/>As\u00ed que, a menos que tengas el sustento econ\u00f3mico del padre, fue un envase muy caro pero con grandes ventajas, ya que manten\u00eda los cereales frescos mientras se transportaban, gracias a que la caja tenia un recubrimiento de cera impermeable.<br \/>En esa \u00e9poca, se entend\u00eda como packaging el elemento extra\u00f1o que exist\u00eda como un envase del producto y no como un soporte de marca. As\u00ed que durante esos a\u00f1os se innova mucho en temas de packaging y los fabricantes deciden empezar a trabajar en su propia identidad.<br \/>Kellogg\u00b4s le saca provecho utilizando su envase como propio soporte de identidad de marca y del producto en s\u00ed.<br \/>En 1920 se produce la automatizaci\u00f3n para rellenar las cajas de cereales, a\u00fan as\u00ed las mujeres segu\u00edan encarg\u00e1ndose de empaquetar el producto final a mano.<br \/>Lograron salvar la Gran Depresi\u00f3n del 29 y ganarse el respeto de toda la sociedad. Con la llegada de la II GM, Kellogg\u00b4s lo vuelve a hacer y desarrolla un packaging individual para los militares de la armada estadounidense.<br \/>Una pol\u00edtica de RSC que funciona tan bien que logra extenderse y popularizarse llegando a abrir nuevos nichos de mercado: la gente que se encuentra fuera de casa y quiere acceder de una manera c\u00f3moda a los cereales.<\/p><p>Tras el fallecimiento del fundador en 1950 a los 91 a\u00f1os (da para pensar si es todo cuesti\u00f3n de marketing o en realidad son cereales saludables) se lanzan al mercado marcas como Corn Flakes de Kelloggs, Frosted Flakes, Special K\u2026<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfdd1c elementor-widget elementor-widget-button\" data-id=\"4dfdd1c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.posiciona.net\/la-revolucion-de-los-envases-de-carton-de-kelloggs\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">LEER EL ART\u00cdCULO COMPLETO<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1acd7351 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"1acd7351\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span style=\"vertical-align: inherit\"><span 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class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172830 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-maquinaria-y-tecnologia-de-packaging tag-roland-dg tag-tintas-multicolor tag-tintas-multicolor-dea2 tag-truevis-xp640\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/roland-dg-amplia-la-compatibilidad-de-las-tintas-multicolor-d%e2%80%91ea2-con-la-truevis-xp%e2%80%91640\/\" >\n\t\t\t\tRoland DG ampl\u00eda la compatibilidad de las tintas multicolor D\u2011EA2 con la TrueVIS XP\u2011640\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Roland DG Corporation anuncia la disponibilidad ampliada de sus rentables tintas ecosolventes multicolor D\u2011EA2, ahora compatibles con la TrueVIS XP\u2011640. Esta mejora hace que la<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/roland-dg-amplia-la-compatibilidad-de-las-tintas-multicolor-d%e2%80%91ea2-con-la-truevis-xp%e2%80%91640\/\" aria-label=\"Read more about Roland DG ampl\u00eda la compatibilidad de las tintas multicolor D\u2011EA2 con la TrueVIS XP\u2011640\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172820 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-blister-2 tag-envases tag-hummus tag-kyros-hummus tag-propuesta-saludable-pacakging tag-starbucks\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/kyros-hummus-llego-a-starbucks-con-una-propuesta-practica-y-saludable\/\" >\n\t\t\t\tKyros Hummus lleg\u00f3 a Starbucks con una propuesta pr\u00e1ctica y saludable\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Kyros Hummus, l\u00edder en la elaboraci\u00f3n de hummus y tahini, anuncia su nueva colaboraci\u00f3n con\u00a0Starbucks\u00a0Argentina a trav\u00e9s de su nuevo formato blister,\u00a0una presentaci\u00f3n pr\u00e1ctica disponible<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/kyros-hummus-llego-a-starbucks-con-una-propuesta-practica-y-saludable\/\" aria-label=\"Read more about Kyros Hummus lleg\u00f3 a Starbucks con una propuesta pr\u00e1ctica y saludable\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172808 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/pack-talks-esta-tu-packaging-preparado\/\" >\n\t\t\t\tPack Talks: \u00bfEst\u00e1 tu packaging preparado?\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En colaboraci\u00f3n con Empack, la feria l\u00edder de packaging en Madrid, lanzamos PackTalks, un nuevo espacio dedicado a explorar el fascinante mundo del packaging. Y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/05\/pack-talks-esta-tu-packaging-preparado\/\" aria-label=\"Read more about Pack Talks: \u00bfEst\u00e1 tu packaging preparado?\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-172789 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-un-cafe-con tag-bottling-manager tag-entrevista tag-jose-manuel-munoz tag-pernod-ricard\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/04\/un-cafe-con-jose-manuel-munoz-bottling-manager-en-pernod-ricard\/\" >\n\t\t\t\tUn caf\u00e9 con Jos\u00e9 Manuel Mu\u00f1oz, BOTTLING MANAGER en Pernod-Ricard\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Jos\u00e9 Manuel, Ingeniero Agr\u00edcola (UPM) y Tecn\u00f3logo de Alimentos (UAM) con m\u00e1s de veinticinco a\u00f1os de experiencia, ha liderado \u00e1reas de producci\u00f3n, log\u00edstica y mejora<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/03\/04\/un-cafe-con-jose-manuel-munoz-bottling-manager-en-pernod-ricard\/\" aria-label=\"Read more about Un caf\u00e9 con Jos\u00e9 Manuel Mu\u00f1oz, BOTTLING MANAGER en Pernod-Ricard\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11580,11576,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11580,11576,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u00bfSab\u00edas que la marca Kellogg\u00b4s fue una de las primeras empresas en utilizar cajas de cart\u00f3n para proteger su producto?Para empezar, parece muy obvio el hecho de utilizar una caja de cart\u00f3n como envase, pero en 1906 supuso toda una revoluci\u00f3n en el sector de la alimentaci\u00f3n, pues se usaban envases como botellas y latas [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":152671,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"La revoluci\u00f3n de los envases de cart\u00f3n de Kellogg\u00b4s","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[326,1118],"tags":[2659,644,2673,445],"edition":[],"class_list":["post-152668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-diseno-de-packaging","tag-curiosidades","tag-embalaje","tag-kelloggs","tag-packaging"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/152668","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=152668"}],"version-history":[{"count":5,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/152668\/revisions"}],"predecessor-version":[{"id":152684,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/152668\/revisions\/152684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/152671"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=152668"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=152668"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=152668"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=152668"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}