{"id":161603,"date":"2025-07-03T08:57:06","date_gmt":"2025-07-03T06:57:06","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=161603"},"modified":"2025-07-03T08:59:24","modified_gmt":"2025-07-03T06:59:24","slug":"dulce-y-sostenible-rocher-se-vuelve-verde","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2025\/07\/03\/dulce-y-sostenible-rocher-se-vuelve-verde\/","title":{"rendered":"Dulce y sostenible: Rocher se vuelve verde"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"161603\" class=\"elementor elementor-161603\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4ed52ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4ed52ce\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7507035\" data-id=\"7507035\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dulce y sostenible: Rocher se vuelve verde<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-a17c9f4\" data-id=\"a17c9f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-60127de elementor-widget elementor-widget-text-editor\" data-id=\"60127de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Ferrero se replantea el envasado: la nueva caja de 24 piezas de Ferrero Rocher se centra en la sostenibilidad inteligente.\u00a0En lugar de poliestireno, presenta una caja de polipropileno m\u00e1s ligera, producida mediante l\u00edneas de fabricaci\u00f3n de alta velocidad.<\/p><p>\u00bfEl resultado? Una reducci\u00f3n del 40 % del peso del envase y un ahorro total de unas 6.000 toneladas de pl\u00e1stico desde el lanzamiento del proyecto, seg\u00fan Mario Abreu, Director de Sostenibilidad de Ferrero.\u00a0<\/p><p>El envase es m\u00e1s que un simple envoltorio. \u201cPreserva la calidad y la frescura de nuestros productos, al tiempo que desempe\u00f1a un papel clave en la forma en que nos comunicamos con los consumidores\u201d, afirma Abreu. Y cada vez es m\u00e1s sostenible: m\u00e1s del 90% de los envases de Ferrero ya est\u00e1n dise\u00f1ados para ser reciclables.<\/p><p><strong>Pegado inteligente: adhesivo antideslizante de Hangzhou<\/strong><\/p><p>En las propias instalaciones de Ferrero en Hangzhou, China, un adhesivo antideslizante especial garantiza que las cajas permanezcan apiladas de forma segura durante el transporte, sustituyendo la necesidad de envoltorios de pl\u00e1stico adicionales.<\/p><p>\u201cEsto aumenta la seguridad del transporte, mejora la reciclabilidad de las cajas de cart\u00f3n y reduce el pl\u00e1stico de embalaje secundario, todo ello sin alterar los procesos log\u00edsticos existentes\u201d, explica Mario Abreu&#8230;<\/p><p>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d79d5c elementor-widget elementor-widget-button\" data-id=\"5d79d5c\" data-element_type=\"widget\" data-e-type=\"widget\" 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175896 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-empack tag-food tag-packaging tag-ppwr tag-sostenible\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/packaging-sostenible-para-responder-a-los-retos-del-sector-de-foodservice\/\" >\n\t\t\t\tPackaging sostenible para responder a los retos del sector de foodservice\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La entrada en aplicaci\u00f3n del\u00a0nuevo Reglamento Europeo de Envases y Residuos de Envases, junto al crecimiento del delivery y el take away, acelera la b\u00fasqueda<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/packaging-sostenible-para-responder-a-los-retos-del-sector-de-foodservice\/\" aria-label=\"Read more about Packaging sostenible para responder a los retos del sector de foodservice\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175861 post type-post status-publish format-standard hentry category-notas-de-prensa\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/la-respuesta-de-la-ue-ante-la-crisis-arancelaria-no-convence-al-sector-logistico-y-del-packaging-menos-del-2-la-considera-adecuada\/\" >\n\t\t\t\tLa respuesta de la UE ante la crisis arancelaria no convence al sector log\u00edstico y del packaging: menos del 2% la considera adecuada\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El nuevo estudio de Logistics &amp; Automation y Empack revela que casi la mitad de las empresas del sector log\u00edstico y del transporte (48%) y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/la-respuesta-de-la-ue-ante-la-crisis-arancelaria-no-convence-al-sector-logistico-y-del-packaging-menos-del-2-la-considera-adecuada\/\" aria-label=\"Read more about La respuesta de la UE ante la crisis arancelaria no convence al sector log\u00edstico y del packaging: menos del 2% la considera adecuada\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175849 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-aranco tag-automatizacion tag-empack tag-inversiones tag-reto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/la-nueva-automatizacion-del-final-de-linea-conectar-medir-y-optimizar-sin-grandes-inversiones\/\" >\n\t\t\t\tLa nueva automatizaci\u00f3n del final de l\u00ednea: conectar, medir y optimizar sin grandes inversiones\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La automatizaci\u00f3n del final de l\u00ednea ya no consiste \u00fanicamente en incorporar maquinaria. Hoy las empresas buscan conectar procesos, obtener datos fiables y optimizar costes<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/la-nueva-automatizacion-del-final-de-linea-conectar-medir-y-optimizar-sin-grandes-inversiones\/\" aria-label=\"Read more about La nueva automatizaci\u00f3n del final de l\u00ednea: conectar, medir y optimizar sin grandes inversiones\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175835 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-dibal tag-empack tag-flexibilidad tag-pesaje\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/ls5000-flexibilidad-y-rendimiento-para-el-pesaje-y-etiquetado-automatico\/\" >\n\t\t\t\tLS5000: flexibilidad y rendimiento para el pesaje y etiquetado autom\u00e1tico\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La LS5000 de DIBAL es una soluci\u00f3n autom\u00e1tica de pesaje y etiquetado dise\u00f1ada para entornos industriales exigentes, especialmente en la industria alimentaria. Su capacidad para<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/ls5000-flexibilidad-y-rendimiento-para-el-pesaje-y-etiquetado-automatico\/\" aria-label=\"Read more about LS5000: flexibilidad y rendimiento para el pesaje y etiquetado autom\u00e1tico\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11578,11580,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11574,11580,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ferrero se replantea el envasado: la nueva caja de 24 piezas de Ferrero Rocher se centra en la sostenibilidad inteligente.\u00a0En lugar de poliestireno, presenta una caja de polipropileno m\u00e1s ligera, producida mediante l\u00edneas de fabricaci\u00f3n de alta velocidad. \u00bfEl resultado? Una reducci\u00f3n del 40 % del peso del envase y un ahorro total de unas [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":161606,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"Dulce y sostenible: Rocher se vuelve verde","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"Dulce y sostenible: Rocher se vuelve verde","_seopress_social_fb_desc":"","_seopress_social_fb_img":"https:\/\/easyfairsassets.com\/sites\/199\/2025\/07\/STARBUCKS.png","_seopress_social_fb_img_attachment_id":161606,"_seopress_social_fb_img_width":1250,"_seopress_social_fb_img_height":833,"_seopress_social_twitter_title":"Dulce y sostenible: Rocher se vuelve verde","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"https:\/\/easyfairsassets.com\/sites\/199\/2025\/07\/STARBUCKS.png","_seopress_social_twitter_img_attachment_id":161606,"_seopress_social_twitter_img_width":1250,"_seopress_social_twitter_img_height":833,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Envase,Productos,newsletter,consumidores,embalaje,marca","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[{"_seopress_pro_rich_snippets_type":"none"}],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[326,1118],"tags":[2742,2740,465,2743,2741,935,445,2739],"edition":[],"class_list":["post-161603","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-diseno-de-packaging","tag-bombones","tag-delivery","tag-envase","tag-ferrero-rocher","tag-identidad-visual","tag-marca","tag-packaging","tag-packagingalimentario"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/161603","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=161603"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/161603\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/161606"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=161603"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=161603"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=161603"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=161603"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}