{"id":37950,"date":"2021-12-09T08:46:59","date_gmt":"2021-12-09T07:46:59","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=37950"},"modified":"2022-02-23T10:04:00","modified_gmt":"2022-02-23T09:04:00","slug":"el-retail-en-navidad-se-pasa-al-online-el-60-sera-via-ecommerce","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2021\/12\/09\/el-retail-en-navidad-se-pasa-al-online-el-60-sera-via-ecommerce\/","title":{"rendered":"El retail en Navidad se pasa al online, el 60% ser\u00e1 v\u00eda ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37950\" class=\"elementor elementor-37950\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada.png\" class=\"attachment-full size-full wp-image-37965\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El retail en Navidad se pasa al online, el 60% ser\u00e1 v\u00eda ecommerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155dbe5 elementor-widget elementor-widget-text-editor\" data-id=\"155dbe5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\"><p>El\u00a0<strong>Estudio<em>\u00a0\u201c<\/em><em>Comportamiento Consumo Navidad 2021<\/em><em>\u201d<\/em><\/strong>\u00a0realizado por\u00a0<strong>Elogia\u00a0<\/strong>destaca que\u00a0el Retail estas navidades ser\u00e1 casi en un 60% online, con\u00a0<a href=\"https:\/\/www.retailactual.com\/noticias\/20211130\/amazon-colabora-gran-recogida-donaciones-alimentos-bancos-fesbal\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>\u00a0a la cabeza. Lo que supone un incremento del 15% en estas fechas con respecto a las\u00a0<strong>Navidades pre-Covid.<\/strong><\/p><p><strong>Elogia<\/strong>,\u00a0<a href=\"https:\/\/elogia.net\/?provider=marketing&amp;utm_source=pr&amp;utm_campaign=estudio_navidad&amp;utm_content=ndp\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0agencia digital especializada en Digital Commerce Marketing<\/a>\u00a0del Grupo Viko, ha presentado su\u00a0Estudio<em>\u00a0\u201c<\/em><em>Comportamiento Consumo Navidad 2021<\/em><em>\u201d<\/em>\u00a0en el que se\u00f1ala que m\u00e1s del 65% del consumidor online elegir\u00e1 un marketplaces como Amazon, El Corte Ingl\u00e9s o Aliexpress, las\u00a0<strong>webs de las marcas<\/strong>\u00a0tambi\u00e9n ser\u00e1n escogidas por m\u00e1s del 40% como tiendas online. Incluso las redes sociales se han sumado a este h\u00e1bito, alcanzando estas Navidades a un 2% de los internautas que adquirir\u00e1n sus regalos a trav\u00e9s de este canal.\u00a0<\/p><p>El principal protagonista ser\u00e1\u00a0<strong>Amazon<\/strong>, en el que el 85% del \u00b4<em>digital shopper\u00b4<\/em>\u00a0tiene pensado comprar estas Navidades sin distinciones entre g\u00e9nero y edades.\u00a0\u00a0<strong>El Corte Ingl\u00e9s<\/strong>\u00a0y\u00a0<strong>Aliexpress\u00a0<\/strong>les siguen de lejos, en un 34% y 27% respectivamente. En este caso se han invertido con respecto a las compras del Black Friday, donde Aliexpress ha sido m\u00e1s deseado que El Corte Ingl\u00e9s.<\/p><p>A este respecto,<strong>\u00a0Ramon Montanera, director del \u00c1rea de Research de Elogia\u00a0<\/strong>se\u00f1ala;\u00a0<em>\u201clos datos hablan por s\u00ed solos, el ecommerce es un canal ya imprescindible para las compras navide\u00f1as, este escaparate virtual es una oportunidad para muchos, pues abre la posibilidad de que el consumidor escoja\u00a0<strong>nuevas marcas y nuevos retailers<\/strong>\u00a0donde comprar. Lo que supone un reto para muchas marcas y una enorme oportunidad para todas aquellas propuestas que vendan al consumidor directamente desde Internet\u201d.<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb elementor-widget elementor-widget-button\" data-id=\"daf0bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.retailactual.com\/noticias\/20211202\/navidad-tendencias-compras-ecommerce-elogia-estudio#.YbHeWL3MI2w\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lee la noticia 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\u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175861 post type-post status-publish format-standard hentry category-notas-de-prensa\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/la-respuesta-de-la-ue-ante-la-crisis-arancelaria-no-convence-al-sector-logistico-y-del-packaging-menos-del-2-la-considera-adecuada\/\" >\n\t\t\t\tLa respuesta de la UE ante la crisis arancelaria no convence al sector log\u00edstico y del packaging: menos del 2% la considera adecuada\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El nuevo estudio de Logistics &amp; Automation y Empack revela que casi la mitad de las empresas del sector log\u00edstico y del transporte (48%) y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/la-respuesta-de-la-ue-ante-la-crisis-arancelaria-no-convence-al-sector-logistico-y-del-packaging-menos-del-2-la-considera-adecuada\/\" aria-label=\"Read more about La respuesta de la UE ante la crisis arancelaria no convence al sector log\u00edstico y del packaging: menos del 2% la considera adecuada\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175849 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-aranco tag-automatizacion tag-empack tag-inversiones tag-reto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/la-nueva-automatizacion-del-final-de-linea-conectar-medir-y-optimizar-sin-grandes-inversiones\/\" >\n\t\t\t\tLa nueva automatizaci\u00f3n del final de l\u00ednea: conectar, medir y optimizar sin grandes inversiones\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La automatizaci\u00f3n del final de l\u00ednea ya no consiste \u00fanicamente en incorporar maquinaria. Hoy las empresas buscan conectar procesos, obtener datos fiables y optimizar costes<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/la-nueva-automatizacion-del-final-de-linea-conectar-medir-y-optimizar-sin-grandes-inversiones\/\" aria-label=\"Read more about La nueva automatizaci\u00f3n del final de l\u00ednea: conectar, medir y optimizar sin grandes inversiones\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175835 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-dibal tag-empack tag-flexibilidad tag-pesaje\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/ls5000-flexibilidad-y-rendimiento-para-el-pesaje-y-etiquetado-automatico\/\" >\n\t\t\t\tLS5000: flexibilidad y rendimiento para el pesaje y etiquetado autom\u00e1tico\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La LS5000 de DIBAL es una soluci\u00f3n autom\u00e1tica de pesaje y etiquetado dise\u00f1ada para entornos industriales exigentes, especialmente en la industria alimentaria. Su capacidad para<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/ls5000-flexibilidad-y-rendimiento-para-el-pesaje-y-etiquetado-automatico\/\" aria-label=\"Read more about LS5000: flexibilidad y rendimiento para el pesaje y etiquetado autom\u00e1tico\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496586bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"496586bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11574,11576,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11576,11580,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El&nbsp;Estudio&nbsp;\u201cComportamiento Consumo Navidad 2021\u201d&nbsp;realizado por&nbsp;Elogia&nbsp;destaca que&nbsp;el Retail estas navidades ser\u00e1 casi en un 60% online, con&nbsp;Amazon&nbsp;a la cabeza. Lo que supone un incremento del 15% en estas fechas con respecto a las&nbsp;Navidades pre-Covid. Elogia,&nbsp;&nbsp;agencia digital especializada en Digital Commerce Marketing&nbsp;del Grupo Viko, ha presentado su&nbsp;Estudio&nbsp;\u201cComportamiento Consumo Navidad 2021\u201d&nbsp;en el que se\u00f1ala que m\u00e1s del 65% [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":37965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Empack and Logistics &amp; Automation Porto 2020,Empack and Logistics &amp; Automation Porto,Empack,Logistics &amp; Automation,Automation,Logistics,transporte,armazenagem,embalagens,packaging,embalagem,Porto,Highlights,Assistentes,Expositores,Oradores,acontecendo,visitar,exponer,conferencias,novidades,sponsors,media partner","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[326,1122],"tags":[553,964,963,540],"edition":[],"class_list":["post-37950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-sostenibilidad-retail","tag-ecommerce","tag-estudio","tag-navidad","tag-online"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/37950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=37950"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/37950\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/37965"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=37950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=37950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=37950"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=37950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}