{"id":37950,"date":"2021-12-09T08:46:59","date_gmt":"2021-12-09T07:46:59","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=37950"},"modified":"2022-02-23T10:04:00","modified_gmt":"2022-02-23T09:04:00","slug":"el-retail-en-navidad-se-pasa-al-online-el-60-sera-via-ecommerce","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2021\/12\/09\/el-retail-en-navidad-se-pasa-al-online-el-60-sera-via-ecommerce\/","title":{"rendered":"El retail en Navidad se pasa al online, el 60% ser\u00e1 v\u00eda ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"37950\" class=\"elementor elementor-37950\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada.png\" class=\"attachment-full size-full wp-image-37965\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2021\/12\/retail-actual-imagen-destacada-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El retail en Navidad se pasa al online, el 60% ser\u00e1 v\u00eda ecommerce<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-155dbe5 elementor-widget elementor-widget-text-editor\" data-id=\"155dbe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\"><p>El\u00a0<strong>Estudio<em>\u00a0\u201c<\/em><em>Comportamiento Consumo Navidad 2021<\/em><em>\u201d<\/em><\/strong>\u00a0realizado por\u00a0<strong>Elogia\u00a0<\/strong>destaca que\u00a0el Retail estas navidades ser\u00e1 casi en un 60% online, con\u00a0<a href=\"https:\/\/www.retailactual.com\/noticias\/20211130\/amazon-colabora-gran-recogida-donaciones-alimentos-bancos-fesbal\" target=\"_blank\" rel=\"noopener\">Amazon<\/a>\u00a0a la cabeza. Lo que supone un incremento del 15% en estas fechas con respecto a las\u00a0<strong>Navidades pre-Covid.<\/strong><\/p><p><strong>Elogia<\/strong>,\u00a0<a href=\"https:\/\/elogia.net\/?provider=marketing&amp;utm_source=pr&amp;utm_campaign=estudio_navidad&amp;utm_content=ndp\" target=\"_blank\" rel=\"nofollow noopener\">\u00a0agencia digital especializada en Digital Commerce Marketing<\/a>\u00a0del Grupo Viko, ha presentado su\u00a0Estudio<em>\u00a0\u201c<\/em><em>Comportamiento Consumo Navidad 2021<\/em><em>\u201d<\/em>\u00a0en el que se\u00f1ala que m\u00e1s del 65% del consumidor online elegir\u00e1 un marketplaces como Amazon, El Corte Ingl\u00e9s o Aliexpress, las\u00a0<strong>webs de las marcas<\/strong>\u00a0tambi\u00e9n ser\u00e1n escogidas por m\u00e1s del 40% como tiendas online. Incluso las redes sociales se han sumado a este h\u00e1bito, alcanzando estas Navidades a un 2% de los internautas que adquirir\u00e1n sus regalos a trav\u00e9s de este canal.\u00a0<\/p><p>El principal protagonista ser\u00e1\u00a0<strong>Amazon<\/strong>, en el que el 85% del \u00b4<em>digital shopper\u00b4<\/em>\u00a0tiene pensado comprar estas Navidades sin distinciones entre g\u00e9nero y edades.\u00a0\u00a0<strong>El Corte Ingl\u00e9s<\/strong>\u00a0y\u00a0<strong>Aliexpress\u00a0<\/strong>les siguen de lejos, en un 34% y 27% respectivamente. En este caso se han invertido con respecto a las compras del Black Friday, donde Aliexpress ha sido m\u00e1s deseado que El Corte Ingl\u00e9s.<\/p><p>A este respecto,<strong>\u00a0Ramon Montanera, director del \u00c1rea de Research de Elogia\u00a0<\/strong>se\u00f1ala;\u00a0<em>\u201clos datos hablan por s\u00ed solos, el ecommerce es un canal ya imprescindible para las compras navide\u00f1as, este escaparate virtual es una oportunidad para muchos, pues abre la posibilidad de que el consumidor escoja\u00a0<strong>nuevas marcas y nuevos retailers<\/strong>\u00a0donde comprar. Lo que supone un reto para muchas marcas y una enorme oportunidad para todas aquellas propuestas que vendan al consumidor directamente desde Internet\u201d.<\/em><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb elementor-widget elementor-widget-button\" data-id=\"daf0bfb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.retailactual.com\/noticias\/20211202\/navidad-tendencias-compras-ecommerce-elogia-estudio#.YbHeWL3MI2w\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lee la noticia 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class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/02\/easyfairs-celebra-el-global-exhibitions-day-apostando-por-las-ferias-como-el-mayor-generador-de-oportunidades-para-la-industria\/\" >\n\t\t\t\tEasyfairs celebra el Global Exhibitions Day apostando por las ferias como el mayor generador de oportunidades para la industria\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La celebraci\u00f3n, impulsada por la UFI y secundada por organizaciones de todo el mundo, pide a gobiernos e instituciones que reconozcan el valor econ\u00f3mico y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/02\/easyfairs-celebra-el-global-exhibitions-day-apostando-por-las-ferias-como-el-mayor-generador-de-oportunidades-para-la-industria\/\" aria-label=\"Read more about Easyfairs celebra el Global Exhibitions Day apostando por las ferias como el mayor generador de oportunidades para la industria\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-174877 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-de-packaging category-ecommerce-sostenibilidad-retail category-materiales-de-packaging category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/02\/packaging-para-fh-frescas-rendimiento-sostenibilidad-y-nuevas-exigencias\/\" >\n\t\t\t\tPackaging para f&amp;h frescas: rendimiento, sostenibilidad y nuevas exigencias\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El packaging para frutas y hortalizas frescas est\u00e1 experimentando una profunda evoluci\u00f3n. Las nuevas demandas de sostenibilidad, la creciente atenci\u00f3n a la reducci\u00f3n del desperdicio<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/02\/packaging-para-fh-frescas-rendimiento-sostenibilidad-y-nuevas-exigencias\/\" aria-label=\"Read more about Packaging para f&amp;h frescas: rendimiento, sostenibilidad y nuevas exigencias\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-174857 post type-post status-publish format-standard has-post-thumbnail hentry category-diseno-de-packaging category-ecommerce-sostenibilidad-retail category-materiales-de-packaging category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/02\/la-industria-del-packaging-afronta-nuevas-exigencias-de-conformidad-reciclabilidad-y-control-de-pfas-con-el-ppwr\/\" >\n\t\t\t\tLa industria del packaging afronta nuevas exigencias de conformidad, reciclabilidad y control de PFAS con el PPWR\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La Declaraci\u00f3n UE de Conformidad, los requisitos de reciclabilidad, los nuevos l\u00edmites de PFAS y las obligaciones documentales derivadas del\u00a0Reglamento europeo de envases y residuos<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/02\/la-industria-del-packaging-afronta-nuevas-exigencias-de-conformidad-reciclabilidad-y-control-de-pfas-con-el-ppwr\/\" aria-label=\"Read more about La industria del packaging afronta nuevas exigencias de conformidad, reciclabilidad y control de PFAS con el PPWR\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-174679 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/01\/cuando-el-packaging-deja-de-explicar-y-empieza-a-hacer-sentir\/\" >\n\t\t\t\tCuando el packaging deja de explicar y empieza a hacer sentir.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En un contexto donde las marcas compiten por relevancia, el packaging deja de ser un soporte gr\u00e1fico para convertirse en una herramienta capaz de construir<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/06\/01\/cuando-el-packaging-deja-de-explicar-y-empieza-a-hacer-sentir\/\" aria-label=\"Read more about Cuando el packaging deja de explicar y empieza a hacer sentir.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496586bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"496586bb\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11574,11578,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-4\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11578,11580,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El&nbsp;Estudio&nbsp;\u201cComportamiento Consumo Navidad 2021\u201d&nbsp;realizado por&nbsp;Elogia&nbsp;destaca que&nbsp;el Retail estas navidades ser\u00e1 casi en un 60% online, con&nbsp;Amazon&nbsp;a la cabeza. Lo que supone un incremento del 15% en estas fechas con respecto a las&nbsp;Navidades pre-Covid. Elogia,&nbsp;&nbsp;agencia digital especializada en Digital Commerce Marketing&nbsp;del Grupo Viko, ha presentado su&nbsp;Estudio&nbsp;\u201cComportamiento Consumo Navidad 2021\u201d&nbsp;en el que se\u00f1ala que m\u00e1s del 65% [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":37965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[326,1122],"tags":[553,964,963,540],"edition":[],"class_list":["post-37950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-sostenibilidad-retail","tag-ecommerce","tag-estudio","tag-navidad","tag-online"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/37950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=37950"}],"version-history":[{"count":10,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/37950\/revisions"}],"predecessor-version":[{"id":40714,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/37950\/revisions\/40714"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/37965"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=37950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=37950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=37950"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=37950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}