{"id":41195,"date":"2022-02-11T17:07:00","date_gmt":"2022-02-11T16:07:00","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=41195"},"modified":"2022-02-24T17:17:01","modified_gmt":"2022-02-24T16:17:01","slug":"el-envase-condiciona-el-87-de-las-compras-en-el-super","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2022\/02\/11\/el-envase-condiciona-el-87-de-las-compras-en-el-super\/","title":{"rendered":"El envase condiciona el 87% de las compras en el s\u00faper"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41195\" class=\"elementor elementor-41195\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/El-envase-condiciona-el-87-de-las-compras-en-el-super.png\" class=\"attachment-full size-full wp-image-41199\" alt=\"El envase condiciona el 87% de las compras en el s\u00faper\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/El-envase-condiciona-el-87-de-las-compras-en-el-super.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/El-envase-condiciona-el-87-de-las-compras-en-el-super-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/El-envase-condiciona-el-87-de-las-compras-en-el-super-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/El-envase-condiciona-el-87-de-las-compras-en-el-super-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">El envase condiciona el 87% de las compras en el s\u00faper<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b91c7 elementor-widget elementor-widget-text-editor\" data-id=\"a5b91c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\"><header class=\"oneabb-newsbank-news-Header\"><div id=\"part3115321\" class=\"P13\"><p><strong>El 71% de los hogares espa\u00f1oles valora los envases sostenibles y el 81% afirma dar importancia al envase de los productos de marca propia, seg\u00fan un estudio de Aldi.<\/strong><\/p><\/div><\/header><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eef01b9 elementor-widget elementor-widget-text-editor\" data-id=\"eef01b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\"><header class=\"oneabb-newsbank-news-Header\"><div id=\"part3115321\" class=\"P13\"><p class=\"mce\">El 71% de los consumidores\u00a0<em class=\"mce\">valora<\/em>\u00a0los\u00a0<strong class=\"mce\">envases sostenibles<\/strong>\u00a0y el 87% tiene en cuenta la reducci\u00f3n de pl\u00e1sticos en los envases a la hora de realizar sus\u00a0<strong class=\"mce\">compras\u00a0<\/strong>en el<strong class=\"mce\">\u00a0supermercado<\/strong>.\u00a0As\u00ed se despren del\u00a0<em class=\"mce\">Estudio sobre la marca propia en Espa\u00f1a 2021<\/em>\u00a0publicado por Aldi.<\/p><p class=\"mce\">Esta an\u00e1lisis indica, adem\u00e1s, que el 81% de los compradores afirma dar importancia al\u00a0<strong class=\"mce\">envase<\/strong>\u00a0de los productos de\u00a0<strong class=\"mce\">marca propia<\/strong>\u00a0en estos establecimientos.<\/p><p class=\"mce\">Con el objetivo de mitigar su impacto en el medioambiente, la cadena de oprigen alem\u00e1n se ha comprometido para 2025 que todos sus envases de productos de\u00a0marca propia sean\u00a0<strong class=\"mce\">reutilizables, reciclables y\/o compostables<\/strong>, reducir el 15% el material y el 20% el pl\u00e1stico virgen de los envases. Desde hace algunos a\u00f1os,\u00a0la ense\u00f1a est\u00e1 implementando mejoras de forma sistem\u00e1tica en sus envases.<\/p><h2 class=\"mce\">REDISE\u00d1O DE ENVASES<\/h2><p class=\"mce\">De hecho, medidas como el redise\u00f1o de los envases, con <strong class=\"mce\">opciones reutilizables o refill<\/strong>, la optimizaci\u00f3n del uso de materiales y el uso de pl\u00e1stico reciclado\u00a0han permitido a la cadena ahorrar durante el \u00faltimo a\u00f1o m\u00e1s de 40 toneladas de pl\u00e1stico en la categor\u00eda de detergencia. En 2020, ya evit\u00f3 el uso de m\u00e1s de 52\u00a0toneladas de pl\u00e1stico en esta categor\u00eda.<\/p><\/div><\/header><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb elementor-widget elementor-widget-button\" data-id=\"daf0bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.foodretail.es\/shoppers\/envases-sostenibilidad-compra-supermercado_0_1628537155.html#:~:text=El%2071%25%20de%20los%20consumidores,Espa%C3%B1a%202021%20publicado%20por%20Aldi.\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Lee la noticia 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class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176654 post type-post status-publish format-standard hentry category-notas-de-prensa tag-empack tag-logistic-industrial-build tag-logistics-automation tag-new-companies tag-new-edition\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/21\/comunidad-de-madrid-aena-amazon-el-corte-ingles-vicio-y-renfe-mercancias-entre-los-protagonistas-de-los-congresos-de-empack-logistics-automation-y-lib\/\" >\n\t\t\t\tComunidad de Madrid, AENA, Amazon, El Corte Ingl\u00e9s, VICIO y Renfe Mercanc\u00edas, entre los protagonistas de los congresos de Empack, Logistics &#038; Automation y LIB\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las ferias organizadas por Easyfairs reunir\u00e1n a profesionales y grandes marcas de los sectores del packaging, la log\u00edstica y la edificaci\u00f3n industrial en siete salas<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/21\/comunidad-de-madrid-aena-amazon-el-corte-ingles-vicio-y-renfe-mercancias-entre-los-protagonistas-de-los-congresos-de-empack-logistics-automation-y-lib\/\" aria-label=\"Read more about Comunidad de Madrid, AENA, Amazon, El Corte Ingl\u00e9s, VICIO y Renfe Mercanc\u00edas, entre los protagonistas de los congresos de Empack, Logistics &#038; Automation y LIB\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176188 post type-post status-publish format-standard hentry category-notas-de-prensa tag-empack tag-logistic-industrial-build tag-logistics-automation tag-new-companies tag-new-edition\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" >\n\t\t\t\tM\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las ferias organizadas por Easyfairs reunir\u00e1n al sector del packaging, la log\u00edstica y la edificaci\u00f3n industrial los d\u00edas 11 y 12 de noviembre en los<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" aria-label=\"Read more about M\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176145 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-aluminio tag-bebida tag-embalaje tag-empack tag-packaging tag-redbull\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/innovacion-en-packaging-la-apuesta-del-salmon-por-envases-mas-sostenibles\/\" >\n\t\t\t\tInnovaci\u00f3n en packaging: La apuesta del salm\u00f3n por envases m\u00e1s sostenibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Actualmente la industria del salm\u00f3n trabaja en soluciones de envasado m\u00e1s eficientes y amigables con el medioambiente, capaces de extender la conservaci\u00f3n de sus productos<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/innovacion-en-packaging-la-apuesta-del-salmon-por-envases-mas-sostenibles\/\" aria-label=\"Read more about Innovaci\u00f3n en packaging: La apuesta del salm\u00f3n por envases m\u00e1s sostenibles\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176133 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-aluminio tag-bebida tag-embalaje tag-empack tag-packaging tag-redbull\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/una-lata-mas-de-una-vida\/\" >\n\t\t\t\tUna lata puede tener m\u00e1s de una vida.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La sostenibilidad es un \u00e1rea importante en la que se enfoca Red\u00a0Bull. Esto implica priorizar el manejo adecuado de los envases y las latas, as\u00ed<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/una-lata-mas-de-una-vida\/\" aria-label=\"Read more about Una lata puede tener m\u00e1s de una vida.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11576,11580,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11578,11574,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-4\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El 71% de los hogares espa\u00f1oles valora los envases sostenibles y el 81% afirma dar importancia al envase de los productos de marca propia, seg\u00fan un estudio de Aldi. El 71% de los consumidores\u00a0valora\u00a0los\u00a0envases sostenibles\u00a0y el 87% tiene en cuenta la reducci\u00f3n de pl\u00e1sticos en los envases a la hora de realizar sus\u00a0compras\u00a0en el\u00a0supermercado.\u00a0As\u00ed se [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":41199,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Empack and Logistics & Automation Porto 2020,Empack and Logistics & Automation Porto,Empack,Logistics & Automation,Automation,Logistics,transporte,armazenagem,embalagens,packaging,embalagem,Porto,Highlights,Assistentes,Expositores,Oradores,acontecendo,visitar,exponer,conferencias,novidades,sponsors,media partner","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[1120,326,1122,1117],"tags":[1152,465,1153],"edition":[],"class_list":["post-41195","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentacion-y-bebidas","category-blog","category-ecommerce-sostenibilidad-retail","category-materiales-de-packaging","tag-compras","tag-envase","tag-super"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/41195","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=41195"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/41195\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/41199"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=41195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=41195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=41195"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=41195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}