{"id":41366,"date":"2022-02-11T09:52:00","date_gmt":"2022-02-11T08:52:00","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=41366"},"modified":"2022-02-28T10:06:27","modified_gmt":"2022-02-28T09:06:27","slug":"las-marcas-se-comunicaran-con-sus-clientes-cada-vez-mas-con-un-packaging-conectado","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2022\/02\/11\/las-marcas-se-comunicaran-con-sus-clientes-cada-vez-mas-con-un-packaging-conectado\/","title":{"rendered":"Las marcas se comunicar\u00e1n con sus clientes cada vez m\u00e1s con un \u201cpackaging conectado\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"41366\" class=\"elementor elementor-41366\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/infopack.com_.png\" class=\"attachment-full size-full wp-image-41395\" alt=\"Las marcas se comunicar\u00e1n con sus clientes cada vez m\u00e1s con un \u201cpackaging conectado\u201d - Revista de packaging &amp; Etiquetaje industrial _ InfoPack\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/infopack.com_.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/infopack.com_-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/infopack.com_-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/02\/infopack.com_-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Las marcas se comunicar\u00e1n con sus clientes cada vez m\u00e1s con un \u201cpackaging conectado\u201d<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b91c7 elementor-widget elementor-widget-text-editor\" data-id=\"a5b91c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\"><header class=\"oneabb-newsbank-news-Header\"><div id=\"part3115321\" class=\"P13\"><div class=\"pg-bkn-standfirst\"><p><strong>El 85% tiene cada vez m\u00e1s importancia para la industria de los envases en los pr\u00f3ximos 12 meses y m\u00e1s all\u00e1<\/strong><\/p><p>El estudio de experiencias digitales Appetite Creative ha publicado recientemente los resultados de su primera encuesta sobre envases conectados. M\u00e1s de la mitad (54%) de los encuestados afirma haber incorporado ya las experiencias conectadas en sus planes de marketing y el 85% conf\u00eda en que ser\u00e1n cada vez m\u00e1s importantes para la industria de los envases en los pr\u00f3ximos 12 meses y m\u00e1s all\u00e1.<\/p><p>Dos tercios (59%) de los encuestados est\u00e1n buscando aumentar la inversi\u00f3n global en el gasto de marketing digital en 2022, con el 40% planeando aumentar este gasto hasta 15.000 libras (17.800 euros). Una cuarta parte (26%) prev\u00e9 aumentar el gasto anual hasta 30.000 libras (35.600 euros). M\u00e1s de la mitad (53%) ha gastado hasta la fecha menos de 15.000 libras en experiencias de envasado conectadas.<\/p><p>El 41% de los encuestados planea una nueva campa\u00f1a de envases conectados este a\u00f1o, y m\u00e1s de la mitad (56%) considerar\u00eda una experiencia de envases conectados con tem\u00e1tica navide\u00f1a como parte de su campa\u00f1a de marketing de Navidad. El 80% declar\u00f3 que los envases conectados son una forma atractiva de ayudar a mejorar las credenciales de sostenibilidad de su empresa.<\/p><p>El valor de los envases conectados incluye la oportunidad de recopilar datos que cumplan con el GDPR (30%), ayudar a informar sobre las decisiones de producto y\/o marketing (41%), dar a las marcas la oportunidad de tener una interacci\u00f3n directa con los clientes (47%), ayudar a educar a los clientes, compartir actualizaciones e informaci\u00f3n (44%), y ofrece una forma sostenible de conectar con los clientes y educarlos (49%).<\/p><\/div><\/div><\/header><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb elementor-widget elementor-widget-button\" data-id=\"daf0bfb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a 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data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54989791 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"54989791\" data-element_type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173177 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-maquinaria-y-tecnologia-de-packaging tag-roland-dg tag-tintas-multicolor tag-tintas-multicolor-dea2 tag-truevis-xp640\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/04\/08\/mondi-revela-como-los-envases-de-carton-ondulado-pueden-reducir-el-desperdicio-alimentario\/\" >\n\t\t\t\tMondi revela c\u00f3mo los envases de cart\u00f3n ondulado pueden reducir el desperdicio alimentario\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Mondi ha publicado un nuevo informe t\u00e9cnico que explora c\u00f3mo\u00a0los embalajes adecuados pueden ayudar\u00a0a los productores y minoristas de alimentos\u00a0a proteger la calidad del producto<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/04\/08\/mondi-revela-como-los-envases-de-carton-ondulado-pueden-reducir-el-desperdicio-alimentario\/\" aria-label=\"Read more about Mondi revela c\u00f3mo los envases de cart\u00f3n ondulado pueden reducir el desperdicio alimentario\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173167 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-maquinaria-y-tecnologia-de-packaging tag-roland-dg tag-tintas-multicolor tag-tintas-multicolor-dea2 tag-truevis-xp640\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/04\/08\/itene-desarrolla-adhesivos-sostenibles-biobasados-para-packaging-y-calzado-con-menor-impacto-ambiental\/\" >\n\t\t\t\tITENE desarrolla adhesivos sostenibles biobasados para packaging y calzado con menor impacto ambiental\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>ITENE desarrolla\u00a0adhesivos sostenibles biobasados para packaging y calzado\u00a0sin perder rendimiento, un avance que marca un punto de inflexi\u00f3n en la industria de los materiales al<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/04\/08\/itene-desarrolla-adhesivos-sostenibles-biobasados-para-packaging-y-calzado-con-menor-impacto-ambiental\/\" aria-label=\"Read more about ITENE desarrolla adhesivos sostenibles biobasados para packaging y calzado con menor impacto ambiental\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173153 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/04\/08\/pack-talks-la-sostenibilidad-como-motor-de-innovacion-de-tendencia-a-commoditie\/\" >\n\t\t\t\tPack Talks: La Sostenibilidad como Motor de Innovaci\u00f3n: De Tendencia a Commoditie\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>En colaboraci\u00f3n con Empack, la feria l\u00edder de packaging en Madrid, lanzamos PackTalks, un nuevo espacio dedicado a explorar el fascinante mundo del packaging. Y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/04\/08\/pack-talks-la-sostenibilidad-como-motor-de-innovacion-de-tendencia-a-commoditie\/\" aria-label=\"Read more about Pack Talks: La Sostenibilidad como Motor de Innovaci\u00f3n: De Tendencia a Commoditie\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173137 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-un-cafe-con tag-bolton-food tag-catalina-cortizo tag-entrevista tag-quality-packaging-supervisor tag-un-cafe-con\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/04\/08\/un-cafe-con-catalina-cortizo-quality-packaging-supervisor-en-bolton-food\/\" >\n\t\t\t\tUn caf\u00e9 con Catalina Cortizo, Quality Packaging Supervisor en Bolton Food\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Empack: Catalina, cu\u00e9ntanos un poco tu experiencia en Bolton Food y c\u00f3mo es tu d\u00eda a d\u00eda dentro de la empresa. Catalina: Mi experiencia en<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/04\/08\/un-cafe-con-catalina-cortizo-quality-packaging-supervisor-en-bolton-food\/\" aria-label=\"Read more about Un caf\u00e9 con Catalina Cortizo, Quality Packaging Supervisor en Bolton Food\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11580,11576,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11578,11574,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-4\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>El 85% tiene cada vez m\u00e1s importancia para la industria de los envases en los pr\u00f3ximos 12 meses y m\u00e1s all\u00e1 El estudio de experiencias digitales Appetite Creative ha publicado recientemente los resultados de su primera encuesta sobre envases conectados. M\u00e1s de la mitad (54%) de los encuestados afirma haber incorporado ya las experiencias conectadas [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":41395,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[326,1117],"tags":[1210,1211,1212,1209,705,1208],"edition":[],"class_list":["post-41366","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-materiales-de-packaging","tag-appetite-creative","tag-encuesta","tag-envases-conectados","tag-indsutria","tag-marcas","tag-packaging-conectado"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/41366","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=41366"}],"version-history":[{"count":9,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/41366\/revisions"}],"predecessor-version":[{"id":41405,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/41366\/revisions\/41405"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/41395"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=41366"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=41366"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=41366"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=41366"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}