{"id":44460,"date":"2022-04-12T14:53:00","date_gmt":"2022-04-12T12:53:00","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=44460"},"modified":"2022-05-03T14:57:13","modified_gmt":"2022-05-03T12:57:13","slug":"dime-como-te-sientes-y-te-dire-que-marcas-compras","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2022\/04\/12\/dime-como-te-sientes-y-te-dire-que-marcas-compras\/","title":{"rendered":"Dime c\u00f3mo te sientes y te dir\u00e9 qu\u00e9 marcas compras"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44460\" class=\"elementor elementor-44460\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail.png\" class=\"attachment-full size-full wp-image-44465\" alt=\"Dime c\u00f3mo te sientes y te dir\u00e9 qu\u00e9 marcas compras\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dime c\u00f3mo te sientes y te dir\u00e9 qu\u00e9 marcas compras<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b91c7 elementor-widget elementor-widget-text-editor\" data-id=\"a5b91c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\"><header class=\"oneabb-newsbank-news-Header\"><div id=\"part3115321\" class=\"P13\"><div class=\"pg-bkn-standfirst entry-summary\"><h2 class=\"subtitle\">La influencia del estado de \u00e1nimo en el &#8216;customer journey&#8217;<\/h2><\/div><p>\u00a0<\/p><p>infoRETAIL.- Los sentimientos del consumidor se han ganado una posici\u00f3n relevante en el acto de compra. De hecho, el estado de \u00e1nimo es uno de los factores que influye en la elecci\u00f3n de men\u00fa para un tercio de los espa\u00f1oles, seg\u00fan un estudio elaborado por Kantar.\u00a0<\/p><p>Adem\u00e1s, hay momentos de consumo asociados a determinadas sensaciones. Por ejemplo, la tranquilidad y la tensi\u00f3n est\u00e1n m\u00e1s relacionados con el desayuno, la satisfacci\u00f3n a la comida, la tristeza y la frustraci\u00f3n a las cenas y el aburrimiento est\u00e1 m\u00e1s relacionado a comer entre horas.<\/p><p>La consultora destaca que la edad tiene mucho que ver con las rutinas y la necesidad de consumo, pero eso no significa que cada colectivo siempre consuma de la misma forma, pues, en este punto, tambi\u00e9n influye la motivaci\u00f3n y la estructura de las ocasiones, lo que, a su vez, afecta en la variaci\u00f3n del men\u00fa.<\/p><p>De hecho, el 50% del consumo llevado a cabo por los adultos de entre 35 a 49 a\u00f1os est\u00e1 definido por tres momentos diferentes, determinados en funci\u00f3n de las necesidades y emociones que existen detr\u00e1s de las rutinas, y que conforman las diferentes maneras que tienen las marcas de acercarse a su\u00a0<span class=\"italic\">target<\/span>.\u00a0<\/p><div>\u00a0<\/div><\/div><\/header><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30f13d elementor-widget elementor-widget-image\" data-id=\"c30f13d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"646\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar.jpg\" class=\"attachment-large size-large wp-image-44468\" alt=\"kantar\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar.jpg 650w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar-300x298.jpg 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar-150x150.jpg 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb 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tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/minoric-gin-cuando-el-packaging-deja-de-ser-diseno-para-convertirse-en-estrategia-de-marca\/\" >\n\t\t\t\tMinoric Gin: cuando el packaging deja de ser dise\u00f1o para convertirse en estrategia de marca\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El lineal como espejo: mucho ruido, poca diferencia Si te paras delante de un lineal de ginebra premium, hay una sensaci\u00f3n que se repite: todo<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/minoric-gin-cuando-el-packaging-deja-de-ser-diseno-para-convertirse-en-estrategia-de-marca\/\" aria-label=\"Read more about Minoric Gin: cuando el packaging deja de ser dise\u00f1o para convertirse en estrategia de marca\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173547 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/de-residuos-a-activos-estrategicos-entendiendo-el-nuevo-paradigma-del-packaging-reutilizable-en-espana\/\" >\n\t\t\t\tDe residuos a activos estrat\u00e9gicos: entendiendo el nuevo paradigma del packaging reutilizable en Espa\u00f1a\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El Reglamento Europeo de Envases y Residuos de Envases (PPWR) ha lanzado a los pa\u00edses miembros de la UE el reto ineludible de transicionar hacia<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/de-residuos-a-activos-estrategicos-entendiendo-el-nuevo-paradigma-del-packaging-reutilizable-en-espana\/\" aria-label=\"Read more about De residuos a activos estrat\u00e9gicos: entendiendo el nuevo paradigma del packaging reutilizable en Espa\u00f1a\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173540 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/ecodiseno-el-nuevo-estandar-para-el-packaging-de-marca-blanca-y-fabricante\/\" >\n\t\t\t\tEcodise\u00f1o, el nuevo est\u00e1ndar para el packaging de marca blanca y fabricante\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La presi\u00f3n sobre el packaging en gran consumo ya no depende \u00fanicamente de las normativas regulatorias. El consumidor de alimentaci\u00f3n ha incorporado la sostenibilidad como<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/ecodiseno-el-nuevo-estandar-para-el-packaging-de-marca-blanca-y-fabricante\/\" aria-label=\"Read more about Ecodise\u00f1o, el nuevo est\u00e1ndar para el packaging de marca blanca y fabricante\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173524 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/san-miguel-presenta-nuevo-packaging\/\" >\n\t\t\t\tSan Miguel presenta un nuevo packaging dise\u00f1ado para maximizar visibilidad y competitividad en el lineal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La marca muestra la primera actualizaci\u00f3n integral de su identidad con un lanzamiento simult\u00e1neo en Espa\u00f1a, Reino Unido y el resto de Europa La nueva<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/san-miguel-presenta-nuevo-packaging\/\" aria-label=\"Read more about San Miguel presenta un nuevo packaging dise\u00f1ado para maximizar visibilidad y competitividad en el lineal\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11580,11578,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11580,11578,11576,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11580\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 4\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-4\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Edoc.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"P16084 edoc MPU 300x250\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La influencia del estado de \u00e1nimo en el &#8216;customer journey&#8217; \u00a0 infoRETAIL.- Los sentimientos del consumidor se han ganado una posici\u00f3n relevante en el acto de compra. De hecho, el estado de \u00e1nimo es uno de los factores que influye en la elecci\u00f3n de men\u00fa para un tercio de los espa\u00f1oles, seg\u00fan un estudio elaborado [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":44465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[326,1122],"tags":[1330,1333,1327,1332,944,1335,705,1331,1336,1334],"edition":[],"class_list":["post-44460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-sostenibilidad-retail","tag-alimentacion-2","tag-bebidas","tag-customer-journey","tag-distribucion","tag-infopack","tag-kantar","tag-marcas","tag-no-alimentacion","tag-rebeca-mella","tag-tendencia"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/44460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=44460"}],"version-history":[{"count":9,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/44460\/revisions"}],"predecessor-version":[{"id":44477,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/44460\/revisions\/44477"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/44465"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=44460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=44460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=44460"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=44460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}