{"id":44460,"date":"2022-04-12T14:53:00","date_gmt":"2022-04-12T12:53:00","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=44460"},"modified":"2022-05-03T14:57:13","modified_gmt":"2022-05-03T12:57:13","slug":"dime-como-te-sientes-y-te-dire-que-marcas-compras","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2022\/04\/12\/dime-como-te-sientes-y-te-dire-que-marcas-compras\/","title":{"rendered":"Dime c\u00f3mo te sientes y te dir\u00e9 qu\u00e9 marcas compras"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"44460\" class=\"elementor elementor-44460\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail.png\" class=\"attachment-full size-full wp-image-44465\" alt=\"Dime c\u00f3mo te sientes y te dir\u00e9 qu\u00e9 marcas compras\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/05\/inforetail-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Dime c\u00f3mo te sientes y te dir\u00e9 qu\u00e9 marcas compras<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b91c7 elementor-widget elementor-widget-text-editor\" data-id=\"a5b91c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\"><header class=\"oneabb-newsbank-news-Header\"><div id=\"part3115321\" class=\"P13\"><div class=\"pg-bkn-standfirst entry-summary\"><h2 class=\"subtitle\">La influencia del estado de \u00e1nimo en el &#8216;customer journey&#8217;<\/h2><\/div><p>\u00a0<\/p><p>infoRETAIL.- Los sentimientos del consumidor se han ganado una posici\u00f3n relevante en el acto de compra. De hecho, el estado de \u00e1nimo es uno de los factores que influye en la elecci\u00f3n de men\u00fa para un tercio de los espa\u00f1oles, seg\u00fan un estudio elaborado por Kantar.\u00a0<\/p><p>Adem\u00e1s, hay momentos de consumo asociados a determinadas sensaciones. Por ejemplo, la tranquilidad y la tensi\u00f3n est\u00e1n m\u00e1s relacionados con el desayuno, la satisfacci\u00f3n a la comida, la tristeza y la frustraci\u00f3n a las cenas y el aburrimiento est\u00e1 m\u00e1s relacionado a comer entre horas.<\/p><p>La consultora destaca que la edad tiene mucho que ver con las rutinas y la necesidad de consumo, pero eso no significa que cada colectivo siempre consuma de la misma forma, pues, en este punto, tambi\u00e9n influye la motivaci\u00f3n y la estructura de las ocasiones, lo que, a su vez, afecta en la variaci\u00f3n del men\u00fa.<\/p><p>De hecho, el 50% del consumo llevado a cabo por los adultos de entre 35 a 49 a\u00f1os est\u00e1 definido por tres momentos diferentes, determinados en funci\u00f3n de las necesidades y emociones que existen detr\u00e1s de las rutinas, y que conforman las diferentes maneras que tienen las marcas de acercarse a su\u00a0<span class=\"italic\">target<\/span>.\u00a0<\/p><div>\u00a0<\/div><\/div><\/header><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c30f13d elementor-widget elementor-widget-image\" data-id=\"c30f13d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"650\" height=\"646\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar.jpg\" class=\"attachment-large size-large wp-image-44468\" alt=\"kantar\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar.jpg 650w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar-300x298.jpg 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/04\/kantar-150x150.jpg 150w\" sizes=\"(max-width: 650px) 100vw, 650px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-496586bb elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"496586bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54989791 elementor-grid-1 elementor-posts--thumbnail-none elementor-grid-tablet-1 elementor-grid-mobile-1 elementor-widget elementor-widget-posts\" data-id=\"54989791\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;23&quot;,&quot;sizes&quot;:[]},&quot;classic_columns_tablet&quot;:&quot;1&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-177002 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-gluh tag-noble tag-pentawards tag-vanesa-garcia-studio\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/vanesa-garcia-estudio-suma-dos-nuevos-pentawards-por-sus-proyectos-noble-y-gluh\/\" >\n\t\t\t\tVanesa Garc\u00eda Estudio suma dos nuevos Pentawards por sus proyectos Noble y Gl\u00fch\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Vanesa Garc\u00eda Estudio ha obtenido dos nuevos reconocimientos en los Pentawards 2026, cuyos ganadores se anunciaron en Londres el pasado 16 de octubre. Los proyectos<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/vanesa-garcia-estudio-suma-dos-nuevos-pentawards-por-sus-proyectos-noble-y-gluh\/\" aria-label=\"Read more about Vanesa Garc\u00eda Estudio suma dos nuevos Pentawards por sus proyectos Noble y Gl\u00fch\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176990 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-caja tag-carton tag-packaging tag-proteccion-2 tag-vino\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/una-caja-de-carton-busca-reforzar-la-proteccion-del-vino-en-los-envios-online\/\" >\n\t\t\t\tUna caja de cart\u00f3n busca reforzar la protecci\u00f3n del vino en los env\u00edos online\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El crecimiento del comercio electr\u00f3nico de vino est\u00e1 planteando nuevos retos para bodegas, distribuidores y comercios especializados, especialmente en lo que respecta al transporte de<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/una-caja-de-carton-busca-reforzar-la-proteccion-del-vino-en-los-envios-online\/\" aria-label=\"Read more about Una caja de cart\u00f3n busca reforzar la protecci\u00f3n del vino en los env\u00edos online\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176976 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-cyklop tag-omnistrap-380\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/como-cyklop-strapesa-integra-el-flejado-al-final-de-linea-en-uno-de-sus-clientes\/\" >\n\t\t\t\tC\u00f3mo Cyklop Strapesa integra el flejado al final de l\u00ednea en uno de sus clientes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Una instalaci\u00f3n que automatiza el precintado y el flejado de cajas El embalaje de un pedido comprende distintas operaciones que deben encajar entre s\u00ed. Cerrar<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/como-cyklop-strapesa-integra-el-flejado-al-final-de-linea-en-uno-de-sus-clientes\/\" aria-label=\"Read more about C\u00f3mo Cyklop Strapesa integra el flejado al final de l\u00ednea en uno de sus clientes\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176965 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-embalaje tag-envase tag-reutilizacion tag-sistemas-de-reutilizacion\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/lo-que-no-vemos-de-un-envase-la-tecnologia-y-la-innovacion-que-hay-detras-del-packaging\/\" >\n\t\t\t\tLo que no vemos de un envase: la tecnolog\u00eda y la innovaci\u00f3n que hay detr\u00e1s del packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Cuando cogemos un producto del supermercado, pocas veces nos detenemos a pensar en todo lo que hay detr\u00e1s de su envase. Vemos una botella, una<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/lo-que-no-vemos-de-un-envase-la-tecnologia-y-la-innovacion-que-hay-detras-del-packaging\/\" aria-label=\"Read more about Lo que no vemos de un envase: la tecnolog\u00eda y la innovaci\u00f3n que hay detr\u00e1s del packaging\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11578,11580,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11578,11580,11574\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>La influencia del estado de \u00e1nimo en el &#8216;customer journey&#8217; \u00a0 infoRETAIL.- Los sentimientos del consumidor se han ganado una posici\u00f3n relevante en el acto de compra. De hecho, el estado de \u00e1nimo es uno de los factores que influye en la elecci\u00f3n de men\u00fa para un tercio de los espa\u00f1oles, seg\u00fan un estudio elaborado [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":44465,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Empack and Logistics & Automation Porto 2020,Empack and Logistics & Automation Porto,Empack,Logistics & Automation,Automation,Logistics,transporte,armazenagem,embalagens,packaging,embalagem,Porto,Highlights,Assistentes,Expositores,Oradores,acontecendo,visitar,exponer,conferencias,novidades,sponsors,media partner","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[326,1122],"tags":[1330,1333,1327,1332,944,1335,705,1331,1336,1334],"edition":[],"class_list":["post-44460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-sostenibilidad-retail","tag-alimentacion-2","tag-bebidas","tag-customer-journey","tag-distribucion","tag-infopack","tag-kantar","tag-marcas","tag-no-alimentacion","tag-rebeca-mella","tag-tendencia"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/44460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=44460"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/44460\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/44465"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=44460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=44460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=44460"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=44460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}