{"id":45220,"date":"2022-05-17T09:11:00","date_gmt":"2022-05-17T07:11:00","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=45220"},"modified":"2022-06-02T09:14:07","modified_gmt":"2022-06-02T07:14:07","slug":"mercadona-apuesta-por-los-recambios-en-sus-productos-de-perfumeria-para-reducir-plastico-y-sus-residuos","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2022\/05\/17\/mercadona-apuesta-por-los-recambios-en-sus-productos-de-perfumeria-para-reducir-plastico-y-sus-residuos\/","title":{"rendered":"Mercadona apuesta por los recambios en sus productos de Perfumer\u00eda para reducir pl\u00e1stico y sus residuos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45220\" class=\"elementor elementor-45220\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/06\/mercadona-refill.png\" class=\"attachment-full size-full wp-image-45225\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/06\/mercadona-refill.png 500w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/06\/mercadona-refill-300x200.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mercadona apuesta por los recambios en sus productos de Perfumer\u00eda para reducir pl\u00e1stico y sus residuos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b91c7 elementor-widget elementor-widget-text-editor\" data-id=\"a5b91c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\"><header class=\"oneabb-newsbank-news-Header\"><div id=\"part3115321\" class=\"P13\"><div class=\"pg-bkn-standfirst entry-summary\"><p>Los recambios, tanto para el jab\u00f3n de manos que supone eliminar m\u00e1s de 90 toneladas de pl\u00e1stico al a\u00f1o, como para la nueva l\u00ednea de cremas faciales, persiguen reducir el desperdicio de envases y abaratar la compra de \u201cEl Jefe\u201d (cliente).<\/p><p>Mercadona, compa\u00f1\u00eda de supermercados f\u00edsicos y de venta online, y comprometida con los principios de la Econom\u00eda Circular, apuesta por los recambios en sus productos de Perfumer\u00eda para reducir pl\u00e1stico y sus residuos. Esta medida reduce los residuos de envase al apostar por sustituir el recambio una vez se ha agotado el contenido del producto, incentivando de esta manera la reutilizaci\u00f3n del recipiente original.<\/p><p>En concreto, el recambio del jab\u00f3n de manos de Deliplus supone\u00a0<strong>eliminar<\/strong>\u00a0<strong>m\u00e1s de 90 toneladas de pl\u00e1stico al a\u00f1o<\/strong>, y la reutilizaci\u00f3n de los recipientes de las nuevas cremas faciales de Mercadona, elaborados principalmente con vidrio, supone\u00a0<strong>evitar la producci\u00f3n de m\u00e1s de 277 toneladas de vidrio al a\u00f1o<\/strong>.\u00a0<\/p><p>Esta novedad se ha realizado en colaboraci\u00f3n con los Proveedores Totaler RNB, Rofersam e Iberfrasa, y se enmarca dentro de la Estrategia 6.25 que lleva a cabo la compa\u00f1\u00eda desde 2019, para conseguir en 2025 un triple objetivo: reducir un 25% de pl\u00e1stico en sus envases, que todos sean reciclables, y gestionar todos los residuos de este 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has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-gluh tag-noble tag-pentawards tag-vanesa-garcia-studio\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/vanesa-garcia-estudio-suma-dos-nuevos-pentawards-por-sus-proyectos-noble-y-gluh\/\" >\n\t\t\t\tVanesa Garc\u00eda Estudio suma dos nuevos Pentawards por sus proyectos Noble y Gl\u00fch\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Vanesa Garc\u00eda Estudio ha obtenido dos nuevos reconocimientos en los Pentawards 2026, cuyos ganadores se anunciaron en Londres el pasado 16 de octubre. Los proyectos<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/vanesa-garcia-estudio-suma-dos-nuevos-pentawards-por-sus-proyectos-noble-y-gluh\/\" aria-label=\"Read more about Vanesa Garc\u00eda Estudio suma dos nuevos Pentawards por sus proyectos Noble y Gl\u00fch\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176990 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-caja tag-carton tag-packaging tag-proteccion-2 tag-vino\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/una-caja-de-carton-busca-reforzar-la-proteccion-del-vino-en-los-envios-online\/\" >\n\t\t\t\tUna caja de cart\u00f3n busca reforzar la protecci\u00f3n del vino en los env\u00edos online\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El crecimiento del comercio electr\u00f3nico de vino est\u00e1 planteando nuevos retos para bodegas, distribuidores y comercios especializados, especialmente en lo que respecta al transporte de<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/una-caja-de-carton-busca-reforzar-la-proteccion-del-vino-en-los-envios-online\/\" aria-label=\"Read more about Una caja de cart\u00f3n busca reforzar la protecci\u00f3n del vino en los env\u00edos online\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176976 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-cyklop tag-omnistrap-380\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/como-cyklop-strapesa-integra-el-flejado-al-final-de-linea-en-uno-de-sus-clientes\/\" >\n\t\t\t\tC\u00f3mo Cyklop Strapesa integra el flejado al final de l\u00ednea en uno de sus clientes\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Una instalaci\u00f3n que automatiza el precintado y el flejado de cajas El embalaje de un pedido comprende distintas operaciones que deben encajar entre s\u00ed. Cerrar<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/como-cyklop-strapesa-integra-el-flejado-al-final-de-linea-en-uno-de-sus-clientes\/\" aria-label=\"Read more about C\u00f3mo Cyklop Strapesa integra el flejado al final de l\u00ednea en uno de sus clientes\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176965 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-embalaje tag-envase tag-reutilizacion tag-sistemas-de-reutilizacion\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/lo-que-no-vemos-de-un-envase-la-tecnologia-y-la-innovacion-que-hay-detras-del-packaging\/\" >\n\t\t\t\tLo que no vemos de un envase: la tecnolog\u00eda y la innovaci\u00f3n que hay detr\u00e1s del packaging\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Cuando cogemos un producto del supermercado, pocas veces nos detenemos a pensar en todo lo que hay detr\u00e1s de su envase. Vemos una botella, una<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/11\/02\/lo-que-no-vemos-de-un-envase-la-tecnologia-y-la-innovacion-que-hay-detras-del-packaging\/\" aria-label=\"Read more about Lo que no vemos de un envase: la tecnolog\u00eda y la innovaci\u00f3n que hay detr\u00e1s del packaging\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11578,11574,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11576,11578,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los recambios, tanto para el jab\u00f3n de manos que supone eliminar m\u00e1s de 90 toneladas de pl\u00e1stico al a\u00f1o, como para la nueva l\u00ednea de cremas faciales, persiguen reducir el desperdicio de envases y abaratar la compra de \u201cEl Jefe\u201d (cliente). Mercadona, compa\u00f1\u00eda de supermercados f\u00edsicos y de venta online, y comprometida con los principios [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":45225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Empack and Logistics &amp; Automation Porto 2020,Empack and Logistics &amp; Automation Porto,Empack,Logistics &amp; Automation,Automation,Logistics,transporte,armazenagem,embalagens,packaging,embalagem,Porto,Highlights,Assistentes,Expositores,Oradores,acontecendo,visitar,exponer,conferencias,novidades,sponsors,media partner","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[326,1122],"tags":[483,1384],"edition":[],"class_list":["post-45220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-sostenibilidad-retail","tag-mercadona","tag-refill"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/45220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=45220"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/45220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/45225"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=45220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=45220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=45220"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=45220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}