{"id":45220,"date":"2022-05-17T09:11:00","date_gmt":"2022-05-17T07:11:00","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=45220"},"modified":"2022-06-02T09:14:07","modified_gmt":"2022-06-02T07:14:07","slug":"mercadona-apuesta-por-los-recambios-en-sus-productos-de-perfumeria-para-reducir-plastico-y-sus-residuos","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2022\/05\/17\/mercadona-apuesta-por-los-recambios-en-sus-productos-de-perfumeria-para-reducir-plastico-y-sus-residuos\/","title":{"rendered":"Mercadona apuesta por los recambios en sus productos de Perfumer\u00eda para reducir pl\u00e1stico y sus residuos"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"45220\" class=\"elementor elementor-45220\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"333\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/06\/mercadona-refill.png\" class=\"attachment-full size-full wp-image-45225\" alt=\"\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/06\/mercadona-refill.png 500w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/06\/mercadona-refill-300x200.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Mercadona apuesta por los recambios en sus productos de Perfumer\u00eda para reducir pl\u00e1stico y sus residuos<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5b91c7 elementor-widget elementor-widget-text-editor\" data-id=\"a5b91c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pg-bkn-standfirst\"><header class=\"oneabb-newsbank-news-Header\"><div id=\"part3115321\" class=\"P13\"><div class=\"pg-bkn-standfirst entry-summary\"><p>Los recambios, tanto para el jab\u00f3n de manos que supone eliminar m\u00e1s de 90 toneladas de pl\u00e1stico al a\u00f1o, como para la nueva l\u00ednea de cremas faciales, persiguen reducir el desperdicio de envases y abaratar la compra de \u201cEl Jefe\u201d (cliente).<\/p><p>Mercadona, compa\u00f1\u00eda de supermercados f\u00edsicos y de venta online, y comprometida con los principios de la Econom\u00eda Circular, apuesta por los recambios en sus productos de Perfumer\u00eda para reducir pl\u00e1stico y sus residuos. Esta medida reduce los residuos de envase al apostar por sustituir el recambio una vez se ha agotado el contenido del producto, incentivando de esta manera la reutilizaci\u00f3n del recipiente original.<\/p><p>En concreto, el recambio del jab\u00f3n de manos de Deliplus supone\u00a0<strong>eliminar<\/strong>\u00a0<strong>m\u00e1s de 90 toneladas de pl\u00e1stico al a\u00f1o<\/strong>, y la reutilizaci\u00f3n de los recipientes de las nuevas cremas faciales de Mercadona, elaborados principalmente con vidrio, supone\u00a0<strong>evitar la producci\u00f3n de m\u00e1s de 277 toneladas de vidrio al a\u00f1o<\/strong>.\u00a0<\/p><p>Esta novedad se ha realizado en colaboraci\u00f3n con los Proveedores Totaler RNB, Rofersam e Iberfrasa, y se enmarca dentro de la Estrategia 6.25 que lleva a cabo la compa\u00f1\u00eda desde 2019, para conseguir en 2025 un triple objetivo: reducir un 25% de pl\u00e1stico en sus envases, que todos sean reciclables, y gestionar todos los residuos de este 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has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-empack tag-food tag-packaging tag-ppwr tag-sostenible\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/packaging-sostenible-para-responder-a-los-retos-del-sector-de-foodservice\/\" >\n\t\t\t\tPackaging sostenible para responder a los retos del sector de foodservice\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La entrada en aplicaci\u00f3n del\u00a0nuevo Reglamento Europeo de Envases y Residuos de Envases, junto al crecimiento del delivery y el take away, acelera la b\u00fasqueda<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/packaging-sostenible-para-responder-a-los-retos-del-sector-de-foodservice\/\" aria-label=\"Read more about Packaging sostenible para responder a los retos del sector de foodservice\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175861 post type-post status-publish format-standard hentry category-notas-de-prensa\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/la-respuesta-de-la-ue-ante-la-crisis-arancelaria-no-convence-al-sector-logistico-y-del-packaging-menos-del-2-la-considera-adecuada\/\" >\n\t\t\t\tLa respuesta de la UE ante la crisis arancelaria no convence al sector log\u00edstico y del packaging: menos del 2% la considera adecuada\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El nuevo estudio de Logistics &amp; Automation y Empack revela que casi la mitad de las empresas del sector log\u00edstico y del transporte (48%) y<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/03\/la-respuesta-de-la-ue-ante-la-crisis-arancelaria-no-convence-al-sector-logistico-y-del-packaging-menos-del-2-la-considera-adecuada\/\" aria-label=\"Read more about La respuesta de la UE ante la crisis arancelaria no convence al sector log\u00edstico y del packaging: menos del 2% la considera adecuada\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175849 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-aranco tag-automatizacion tag-empack tag-inversiones tag-reto\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/la-nueva-automatizacion-del-final-de-linea-conectar-medir-y-optimizar-sin-grandes-inversiones\/\" >\n\t\t\t\tLa nueva automatizaci\u00f3n del final de l\u00ednea: conectar, medir y optimizar sin grandes inversiones\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La automatizaci\u00f3n del final de l\u00ednea ya no consiste \u00fanicamente en incorporar maquinaria. Hoy las empresas buscan conectar procesos, obtener datos fiables y optimizar costes<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/la-nueva-automatizacion-del-final-de-linea-conectar-medir-y-optimizar-sin-grandes-inversiones\/\" aria-label=\"Read more about La nueva automatizaci\u00f3n del final de l\u00ednea: conectar, medir y optimizar sin grandes inversiones\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-175835 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-dibal tag-empack tag-flexibilidad tag-pesaje\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/ls5000-flexibilidad-y-rendimiento-para-el-pesaje-y-etiquetado-automatico\/\" >\n\t\t\t\tLS5000: flexibilidad y rendimiento para el pesaje y etiquetado autom\u00e1tico\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La LS5000 de DIBAL es una soluci\u00f3n autom\u00e1tica de pesaje y etiquetado dise\u00f1ada para entornos industriales exigentes, especialmente en la industria alimentaria. Su capacidad para<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/02\/ls5000-flexibilidad-y-rendimiento-para-el-pesaje-y-etiquetado-automatico\/\" aria-label=\"Read more about LS5000: flexibilidad y rendimiento para el pesaje y etiquetado autom\u00e1tico\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11578,11576,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11576,11580,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Los recambios, tanto para el jab\u00f3n de manos que supone eliminar m\u00e1s de 90 toneladas de pl\u00e1stico al a\u00f1o, como para la nueva l\u00ednea de cremas faciales, persiguen reducir el desperdicio de envases y abaratar la compra de \u201cEl Jefe\u201d (cliente). Mercadona, compa\u00f1\u00eda de supermercados f\u00edsicos y de venta online, y comprometida con los principios [&hellip;]<\/p>\n","protected":false},"author":85,"featured_media":45225,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Empack and Logistics &amp; Automation Porto 2020,Empack and Logistics &amp; Automation Porto,Empack,Logistics &amp; Automation,Automation,Logistics,transporte,armazenagem,embalagens,packaging,embalagem,Porto,Highlights,Assistentes,Expositores,Oradores,acontecendo,visitar,exponer,conferencias,novidades,sponsors,media partner","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[326,1122],"tags":[483,1384],"edition":[],"class_list":["post-45220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-sostenibilidad-retail","tag-mercadona","tag-refill"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/45220","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/85"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=45220"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/45220\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/45225"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=45220"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=45220"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=45220"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=45220"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}