{"id":54942,"date":"2022-09-05T13:59:43","date_gmt":"2022-09-05T11:59:43","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=54942"},"modified":"2022-09-05T14:02:51","modified_gmt":"2022-09-05T12:02:51","slug":"mcdonalds-lanza-la-hamburguesa-que-no-pudo-ser","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2022\/09\/05\/mcdonalds-lanza-la-hamburguesa-que-no-pudo-ser\/","title":{"rendered":"McDonald\u00b4s lanza \u00abLa hamburguesa que no pudo ser\u00bb"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"54942\" class=\"elementor elementor-54942\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/09\/news-sept_0002_CAJA-NEGRA-MCDONALDS.png\" class=\"attachment-full size-full wp-image-54945\" alt=\"CAJA-NEGRA-MCDONALDS\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/09\/news-sept_0002_CAJA-NEGRA-MCDONALDS.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/09\/news-sept_0002_CAJA-NEGRA-MCDONALDS-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/09\/news-sept_0002_CAJA-NEGRA-MCDONALDS-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/09\/news-sept_0002_CAJA-NEGRA-MCDONALDS-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">McDonald\u00b4s lanza \u00abLa hamburguesa que no pudo ser\u00bb<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5779da6 elementor-widget elementor-widget-text-editor\" data-id=\"5779da6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2 class=\"avance\">McDonald\u00b4s lanza una campa\u00f1a solidaria que busca ayudar a los ganaderos y agricultores afectados por los incendios de este verano mediante la venta de \u00abla hamburguesa que no pudo ser\u00bb. Adem\u00e1s, la compa\u00f1\u00eda realizar\u00e1 una donaci\u00f3n de 50.000 euros bajo el concepto de \u00abcompra de algunas cosechas perdidas\u00bb.<\/h2><p><strong>McDonald&#8217;s ha lanzado \u201cLa hamburguesa que no pudo ser\u201d<\/strong>, una campa\u00f1a con la que busca movilizar a los espa\u00f1oles para apoyar a los agricultores y ganaderos afectados por los incendios que est\u00e1n arrasando varias zonas de nuestra geograf\u00eda. As\u00ed, a\u00a0trav\u00e9s de un v\u00eddeo, se cuenta la historia de dos agricultores que, tras perder toda su cosecha, reciben una buena noticia de forma inesperada por parte de la compa\u00f1\u00eda. Y es que McDonald\u2019s llevar\u00e1 a cabo una donaci\u00f3n en concepto de \u201ccompra de algunas cosechas perdidas\u201d, creando una hamburguesa que no existe, con la que busca apoyar al sector.\u00a0<\/p><p>Con la compra de esta\u00a0<strong>hamburguesa simb\u00f3lica por 1\u20ac<\/strong>, que est\u00e1 disponible desde hoy y durante las pr\u00f3ximas tres semanas en los kioscos de todos sus restaurantes, se recaudar\u00e1n fondos para\u00a0<strong>ayudar a los agricultores y ganaderos afectados<\/strong>, gracias a la colaboraci\u00f3n de los consumidores. Esta iniciativa muestra una vez m\u00e1s el compromiso de la compa\u00f1\u00eda con el campo espa\u00f1ol, y va m\u00e1s all\u00e1 al querer concienciar a los ciudadanos sobre esta situaci\u00f3n que afecta de forma recurrente al sector primario.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb elementor-widget elementor-widget-button\" data-id=\"daf0bfb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/controlpublicidad.com\/sostenibles-marcas-y-esg\/mcdonalds-lanza-la-hamburguesa-que-no-pudo-ser\/#:~:text=McDonald%C2%B4s%20lanza%20una,compra%20de%20algunas%20cosechas%20perdidas%22.\" target=\"_blank\" rel=\"nofollow\">\n\t\t\t\t\t\t<span 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lineal de ginebra premium, hay una sensaci\u00f3n que se repite: todo<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/minoric-gin-cuando-el-packaging-deja-de-ser-diseno-para-convertirse-en-estrategia-de-marca\/\" aria-label=\"Read more about Minoric Gin: cuando el packaging deja de ser dise\u00f1o para convertirse en estrategia de marca\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173547 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/de-residuos-a-activos-estrategicos-entendiendo-el-nuevo-paradigma-del-packaging-reutilizable-en-espana\/\" >\n\t\t\t\tDe residuos a activos estrat\u00e9gicos: entendiendo el nuevo paradigma del packaging reutilizable en Espa\u00f1a\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El Reglamento Europeo de Envases y Residuos de Envases (PPWR) ha lanzado a los pa\u00edses miembros de la UE el reto ineludible de transicionar hacia<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/de-residuos-a-activos-estrategicos-entendiendo-el-nuevo-paradigma-del-packaging-reutilizable-en-espana\/\" aria-label=\"Read more about De residuos a activos estrat\u00e9gicos: entendiendo el nuevo paradigma del packaging reutilizable en Espa\u00f1a\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173540 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/ecodiseno-el-nuevo-estandar-para-el-packaging-de-marca-blanca-y-fabricante\/\" >\n\t\t\t\tEcodise\u00f1o, el nuevo est\u00e1ndar para el packaging de marca blanca y fabricante\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La presi\u00f3n sobre el packaging en gran consumo ya no depende \u00fanicamente de las normativas regulatorias. El consumidor de alimentaci\u00f3n ha incorporado la sostenibilidad como<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/ecodiseno-el-nuevo-estandar-para-el-packaging-de-marca-blanca-y-fabricante\/\" aria-label=\"Read more about Ecodise\u00f1o, el nuevo est\u00e1ndar para el packaging de marca blanca y fabricante\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173524 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/san-miguel-presenta-nuevo-packaging\/\" >\n\t\t\t\tSan Miguel presenta un nuevo packaging dise\u00f1ado para maximizar visibilidad y competitividad en el lineal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La marca muestra la primera actualizaci\u00f3n integral de su identidad con un lanzamiento simult\u00e1neo en Espa\u00f1a, Reino Unido y el resto de Europa La nueva<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/san-miguel-presenta-nuevo-packaging\/\" aria-label=\"Read more about San Miguel presenta un nuevo packaging dise\u00f1ado para maximizar visibilidad y competitividad en el lineal\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11574,11576,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11574,11580,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>McDonald\u00b4s lanza una campa\u00f1a solidaria que busca ayudar a los ganaderos y agricultores afectados por los incendios de este verano mediante la venta de \u00abla hamburguesa que no pudo ser\u00bb. Adem\u00e1s, la compa\u00f1\u00eda realizar\u00e1 una donaci\u00f3n de 50.000 euros bajo el concepto de \u00abcompra de algunas cosechas perdidas\u00bb. McDonald&#8217;s ha lanzado \u201cLa hamburguesa que no [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":54945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[1120,326],"tags":[1507,1509,1508],"edition":[],"class_list":["post-54942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alimentacion-y-bebidas","category-blog","tag-hamburguesa","tag-lanzamiento","tag-mcdonalds-2"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/54942","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=54942"}],"version-history":[{"count":5,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/54942\/revisions"}],"predecessor-version":[{"id":54951,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/54942\/revisions\/54951"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/54945"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=54942"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=54942"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=54942"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=54942"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}