{"id":84356,"date":"2022-12-13T15:41:45","date_gmt":"2022-12-13T14:41:45","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=84356"},"modified":"2022-12-14T16:13:29","modified_gmt":"2022-12-14T15:13:29","slug":"la-revolucion-del-metaverso-retail-y-mercado-laboral","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2022\/12\/13\/la-revolucion-del-metaverso-retail-y-mercado-laboral\/","title":{"rendered":"La revoluci\u00f3n del metaverso: retail y mercado laboral"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"84356\" class=\"elementor elementor-84356\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La revoluci\u00f3n del metaverso: retail y mercado laboral<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA.png\" class=\"attachment-full size-full wp-image-84359\" alt=\"retail aer imagen\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5779da6 elementor-widget elementor-widget-text-editor\" data-id=\"5779da6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Santiago Cuerpo. Associate Director en las divisiones de Marketing y Digital de Robert Walters.<\/strong><\/p><h6>Robert Walters, consultora de b\u00fasqueda y selecci\u00f3n especializada en mandos intermedios, directivos y executive, habla de la revoluci\u00f3n del Metaverso y de los cambios que esta conlleva en el mercado laboral.<\/h6><p>Son numerosas las compa\u00f1\u00edas que en el a\u00f1o 2022 han decidido centrar parte de sus campa\u00f1as de marketing en un universo que, hace relativamente poco, parec\u00eda pertenecer \u00fanicamente al mundo de los videojuegos: el Metaverso.<\/p><p><em>\u201cDe Nike a Gucci, pasando por el gigante de la moda Balenciaga, el mundo del retail se prepara para afrontar un desaf\u00edo trascendental destinado a cambiar la forma en que interact\u00faan las marcas con los consumidores\u201d<\/em>, argumenta Santiago Cuerpo, Associate Director en las divisiones de Marketing y Digital de\u00a0<a href=\"https:\/\/www.robertwalters.es\/\">Robert Walters<\/a>.<\/p><h5><strong>Metaverso y retail: el inicio de una revoluci\u00f3n<\/strong><\/h5><p>La crisis econ\u00f3mica derivada de la pandemia ha supuesto un cambio importante a nivel general en los h\u00e1bitos de consumo, que ha venido a transformar el modo en el que los consumidores se relacionan e interact\u00faan con las marcas, donde el e-commerce se ha catapultado registrando cifras de negocio r\u00e9cord.<\/p><p>La experiencia inmersiva y multisensorial que aporta el Metaverso ofrece una soluci\u00f3n intermedia entre el e-commerce tradicional que ofrece una experiencia 100% digital, y la experiencia f\u00edsica. Visto as\u00ed, el Metaverso representa una oportunidad muy atractiva para el sector retail, ya que incide en todos aquellos aspectos emocionales que entran en juego durante la experiencia de compra.<\/p><p>Por tanto, la gran revoluci\u00f3n que genera el Metaverso en el mundo del retail, es proporcionar a las empresas un mundo totalmente maleable que les permite transmitir los valores, el posicionamiento y la imagen de la marca de la mejor manera posible.<\/p><p>La experiencia de consumo en el mundo del Metaverso puede ser disfrutada por los consumidores de una forma totalmente personal, un aspecto que se relaciona estrechamente con los conceptos de neuromarketing y Big Data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb elementor-widget elementor-widget-button\" data-id=\"daf0bfb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div 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role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" >\n\t\t\t\tM\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Las ferias organizadas por Easyfairs reunir\u00e1n al sector del packaging, la log\u00edstica y la edificaci\u00f3n industrial los d\u00edas 11 y 12 de noviembre en los<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/05\/mas-de-100-nuevas-empresas-se-suman-a-la-edicion-2026-de-empack-logistics-automation-y-logistic-industrial-build\/\" aria-label=\"Read more about M\u00e1s de 100 nuevas empresas se suman a la edici\u00f3n 2026 de Empack, Logistics &#038; Automation y Logistic &#038; Industrial Build\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176145 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-aluminio tag-bebida tag-embalaje tag-empack tag-packaging tag-redbull\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/innovacion-en-packaging-la-apuesta-del-salmon-por-envases-mas-sostenibles\/\" >\n\t\t\t\tInnovaci\u00f3n en packaging: La apuesta del salm\u00f3n por envases m\u00e1s sostenibles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Actualmente la industria del salm\u00f3n trabaja en soluciones de envasado m\u00e1s eficientes y amigables con el medioambiente, capaces de extender la conservaci\u00f3n de sus productos<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/innovacion-en-packaging-la-apuesta-del-salmon-por-envases-mas-sostenibles\/\" aria-label=\"Read more about Innovaci\u00f3n en packaging: La apuesta del salm\u00f3n por envases m\u00e1s sostenibles\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176133 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-materiales-de-packaging tag-aluminio tag-bebida tag-embalaje tag-empack tag-packaging tag-redbull\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/una-lata-mas-de-una-vida\/\" >\n\t\t\t\tUna lata puede tener m\u00e1s de una vida.\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La sostenibilidad es un \u00e1rea importante en la que se enfoca Red\u00a0Bull. Esto implica priorizar el manejo adecuado de los envases y las latas, as\u00ed<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/10\/01\/una-lata-mas-de-una-vida\/\" aria-label=\"Read more about Una lata puede tener m\u00e1s de una vida.\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-176121 post type-post status-publish format-standard has-post-thumbnail hentry category-blog category-materiales-de-packaging tag-cyklop tag-omnistrap-380\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/30\/como-la-omnistrap-380-facilita-el-flejado-en-la-preparacion-de-pedidos-y-pallets\/\" >\n\t\t\t\tC\u00f3mo la OmniStrap 380 facilita el flejado en la preparaci\u00f3n de pedidos y pallets\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La OmniStrap 380 es una herramienta m\u00f3vil de flejado, con bater\u00eda aut\u00f3noma, fabricada por Cyklop Strapesa que re\u00fane el tensado, el sellado y el corte<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/09\/30\/como-la-omnistrap-380-facilita-el-flejado-en-la-preparacion-de-pedidos-y-pallets\/\" aria-label=\"Read more about C\u00f3mo la OmniStrap 380 facilita el flejado en la preparaci\u00f3n de pedidos y pallets\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11576,11574,11580,11578\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11576\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 2\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-2\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Interiors.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Interiors\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11580,11578,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Santiago Cuerpo. Associate Director en las divisiones de Marketing y Digital de Robert Walters. Robert Walters, consultora de b\u00fasqueda y selecci\u00f3n especializada en mandos intermedios, directivos y executive, habla de la revoluci\u00f3n del Metaverso y de los cambios que esta conlleva en el mercado laboral. Son numerosas las compa\u00f1\u00edas que en el a\u00f1o 2022 han [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":84445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"none","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"Empack and Logistics &amp; Automation Porto 2020,Empack and Logistics &amp; Automation Porto,Empack,Logistics &amp; Automation,Automation,Logistics,transporte,armazenagem,embalagens,packaging,embalagem,Porto,Highlights,Assistentes,Expositores,Oradores,acontecendo,visitar,exponer,conferencias,novidades,sponsors,media partner","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"categories":[326,1122],"tags":[553,1635,1634,903,1633],"edition":[],"class_list":["post-84356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-sostenibilidad-retail","tag-ecommerce","tag-mercado-laboral","tag-metaverso","tag-retail","tag-revolucion"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/84356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=84356"}],"version-history":[{"count":0,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/84356\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/84445"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=84356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=84356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=84356"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=84356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}