{"id":84356,"date":"2022-12-13T15:41:45","date_gmt":"2022-12-13T14:41:45","guid":{"rendered":"https:\/\/www.empackmadrid.com\/?p=84356"},"modified":"2022-12-14T16:13:29","modified_gmt":"2022-12-14T15:13:29","slug":"la-revolucion-del-metaverso-retail-y-mercado-laboral","status":"publish","type":"post","link":"https:\/\/www.empackmadrid.com\/es\/2022\/12\/13\/la-revolucion-del-metaverso-retail-y-mercado-laboral\/","title":{"rendered":"La revoluci\u00f3n del metaverso: retail y mercado laboral"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"84356\" class=\"elementor elementor-84356\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-186bb815 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"186bb815\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-717d635b\" data-id=\"717d635b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2aecddd elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"2aecddd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInRight&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">La revoluci\u00f3n del metaverso: retail y mercado laboral<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e9322 elementor-widget elementor-widget-image\" data-id=\"d4e9322\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1250\" height=\"833\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA.png\" class=\"attachment-full size-full wp-image-84359\" alt=\"retail aer imagen\" srcset=\"https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA.png 1250w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA-300x200.png 300w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA-1024x682.png 1024w, https:\/\/easyfairsassets.com\/sites\/199\/2022\/12\/AER-ADAPTADA-768x512.png 768w\" sizes=\"(max-width: 1250px) 100vw, 1250px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5779da6 elementor-widget elementor-widget-text-editor\" data-id=\"5779da6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Santiago Cuerpo. Associate Director en las divisiones de Marketing y Digital de Robert Walters.<\/strong><\/p><h6>Robert Walters, consultora de b\u00fasqueda y selecci\u00f3n especializada en mandos intermedios, directivos y executive, habla de la revoluci\u00f3n del Metaverso y de los cambios que esta conlleva en el mercado laboral.<\/h6><p>Son numerosas las compa\u00f1\u00edas que en el a\u00f1o 2022 han decidido centrar parte de sus campa\u00f1as de marketing en un universo que, hace relativamente poco, parec\u00eda pertenecer \u00fanicamente al mundo de los videojuegos: el Metaverso.<\/p><p><em>\u201cDe Nike a Gucci, pasando por el gigante de la moda Balenciaga, el mundo del retail se prepara para afrontar un desaf\u00edo trascendental destinado a cambiar la forma en que interact\u00faan las marcas con los consumidores\u201d<\/em>, argumenta Santiago Cuerpo, Associate Director en las divisiones de Marketing y Digital de\u00a0<a href=\"https:\/\/www.robertwalters.es\/\">Robert Walters<\/a>.<\/p><h5><strong>Metaverso y retail: el inicio de una revoluci\u00f3n<\/strong><\/h5><p>La crisis econ\u00f3mica derivada de la pandemia ha supuesto un cambio importante a nivel general en los h\u00e1bitos de consumo, que ha venido a transformar el modo en el que los consumidores se relacionan e interact\u00faan con las marcas, donde el e-commerce se ha catapultado registrando cifras de negocio r\u00e9cord.<\/p><p>La experiencia inmersiva y multisensorial que aporta el Metaverso ofrece una soluci\u00f3n intermedia entre el e-commerce tradicional que ofrece una experiencia 100% digital, y la experiencia f\u00edsica. Visto as\u00ed, el Metaverso representa una oportunidad muy atractiva para el sector retail, ya que incide en todos aquellos aspectos emocionales que entran en juego durante la experiencia de compra.<\/p><p>Por tanto, la gran revoluci\u00f3n que genera el Metaverso en el mundo del retail, es proporcionar a las empresas un mundo totalmente maleable que les permite transmitir los valores, el posicionamiento y la imagen de la marca de la mejor manera posible.<\/p><p>La experiencia de consumo en el mundo del Metaverso puede ser disfrutada por los consumidores de una forma totalmente personal, un aspecto que se relaciona estrechamente con los conceptos de neuromarketing y Big Data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf0bfb elementor-widget elementor-widget-button\" data-id=\"daf0bfb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div 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tag-actualidad-en tag-envases-en tag-normativa-en tag-packaging-en tag-regulation\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/minoric-gin-cuando-el-packaging-deja-de-ser-diseno-para-convertirse-en-estrategia-de-marca\/\" >\n\t\t\t\tMinoric Gin: cuando el packaging deja de ser dise\u00f1o para convertirse en estrategia de marca\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El lineal como espejo: mucho ruido, poca diferencia Si te paras delante de un lineal de ginebra premium, hay una sensaci\u00f3n que se repite: todo<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/minoric-gin-cuando-el-packaging-deja-de-ser-diseno-para-convertirse-en-estrategia-de-marca\/\" aria-label=\"Read more about Minoric Gin: cuando el packaging deja de ser dise\u00f1o para convertirse en estrategia de marca\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173547 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail tag-actualidad tag-envases tag-normativa tag-packaging tag-regulacion-2\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/de-residuos-a-activos-estrategicos-entendiendo-el-nuevo-paradigma-del-packaging-reutilizable-en-espana\/\" >\n\t\t\t\tDe residuos a activos estrat\u00e9gicos: entendiendo el nuevo paradigma del packaging reutilizable en Espa\u00f1a\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>El Reglamento Europeo de Envases y Residuos de Envases (PPWR) ha lanzado a los pa\u00edses miembros de la UE el reto ineludible de transicionar hacia<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/de-residuos-a-activos-estrategicos-entendiendo-el-nuevo-paradigma-del-packaging-reutilizable-en-espana\/\" aria-label=\"Read more about De residuos a activos estrat\u00e9gicos: entendiendo el nuevo paradigma del packaging reutilizable en Espa\u00f1a\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173540 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-ecommerce-sostenibilidad-retail category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/ecodiseno-el-nuevo-estandar-para-el-packaging-de-marca-blanca-y-fabricante\/\" >\n\t\t\t\tEcodise\u00f1o, el nuevo est\u00e1ndar para el packaging de marca blanca y fabricante\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La presi\u00f3n sobre el packaging en gran consumo ya no depende \u00fanicamente de las normativas regulatorias. El consumidor de alimentaci\u00f3n ha incorporado la sostenibilidad como<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/ecodiseno-el-nuevo-estandar-para-el-packaging-de-marca-blanca-y-fabricante\/\" aria-label=\"Read more about Ecodise\u00f1o, el nuevo est\u00e1ndar para el packaging de marca blanca y fabricante\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-173524 post type-post status-publish format-standard has-post-thumbnail hentry category-alimentacion-y-bebidas category-blog category-diseno-de-packaging category-sin-categorizar\" role=\"listitem\">\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/san-miguel-presenta-nuevo-packaging\/\" >\n\t\t\t\tSan Miguel presenta un nuevo packaging dise\u00f1ado para maximizar visibilidad y competitividad en el lineal\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>La marca muestra la primera actualizaci\u00f3n integral de su identidad con un lanzamiento simult\u00e1neo en Espa\u00f1a, Reino Unido y el resto de Europa La nueva<\/p>\n\t\t<\/div>\n\t\t\n\t\t<a class=\"elementor-post__read-more\" href=\"https:\/\/www.empackmadrid.com\/es\/2026\/05\/06\/san-miguel-presenta-nuevo-packaging\/\" aria-label=\"Read more about San Miguel presenta un nuevo packaging dise\u00f1ado para maximizar visibilidad y competitividad en el lineal\" tabindex=\"-1\" >\n\t\t\tRead More \u00bb\t\t<\/a>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf4f095 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"cf4f095\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11578,11580,11574,11576\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11578\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 3\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-3\/\"  target=\"_blank\"><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Honeywell.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300 x 250_Honeywell\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32229c2 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-phone elementor-widget elementor-widget-wp-widget-adsanity-rotating-ads\" data-id=\"32229c2\" data-element_type=\"widget\" data-widget_type=\"wp-widget-adsanity-rotating-ads.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"adsanity-rotating-ads ad-aligncenter\" data-ids=\"11574,11576,11578,11580\" data-timer=\"5\" data-align=\"aligncenter\" data-max-width=\"0\">\n<div id=\"ad-11574\" class=\"ad-300x250 adsanity-300x250 aligncenter adsanity-aligncenter\"\n><div class=\"adsanity-inner\">\n\n<div class=\"adsanity-gati\" data-title=\"MPU 1\"><a rel=\"nofollow\" href=\"https:\/\/www.empackmadrid.com\/es\/ads\/mpu-1\/\" ><img decoding=\"async\" width=\"300\" height=\"250\" src=\"https:\/\/easyfairsassets.com\/sites\/199\/2020\/12\/300-x-250_Risk.jpg\" class=\"no-lazy-load wp-post-image\" alt=\"300-x-250_Risk\" \/><\/a><\/div>\n<\/div><\/div>\n\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Santiago Cuerpo. Associate Director en las divisiones de Marketing y Digital de Robert Walters. Robert Walters, consultora de b\u00fasqueda y selecci\u00f3n especializada en mandos intermedios, directivos y executive, habla de la revoluci\u00f3n del Metaverso y de los cambios que esta conlleva en el mercado laboral. Son numerosas las compa\u00f1\u00edas que en el a\u00f1o 2022 han [&hellip;]<\/p>\n","protected":false},"author":135,"featured_media":84445,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[326,1122],"tags":[553,1635,1634,903,1633],"edition":[],"class_list":["post-84356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-ecommerce-sostenibilidad-retail","tag-ecommerce","tag-mercado-laboral","tag-metaverso","tag-retail","tag-revolucion"],"_links":{"self":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/84356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/users\/135"}],"replies":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/comments?post=84356"}],"version-history":[{"count":5,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/84356\/revisions"}],"predecessor-version":[{"id":84451,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/posts\/84356\/revisions\/84451"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media\/84445"}],"wp:attachment":[{"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/media?parent=84356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/categories?post=84356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/tags?post=84356"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.empackmadrid.com\/es\/wp-json\/wp\/v2\/edition?post=84356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}