Durable goods labelling presents unique challenges that go beyond conventional applications. In sensitive segments such as automotive, appliances, consumer electronics, household equipment, industrial, aerospace, defence and healthcare, tags must withstand extreme conditions, from ageing, high temperatures to chemical exposure.

The integration of RFID (Radio Frequency Identification) technologies in durable goods labelling represents a significant trend that offers new opportunities and faces unique and challenging challenges. In this context, what are the main trends and challenges in this evolving field? This article attempts to list the main ones:

Resistance to extreme conditions.

The challenge of maintaining label legibility and adhesion in harsh environments such as high temperatures or exposure to chemicals is accentuated on textured or low surface energy substrates. For example, in the automotive industry, where vehicles face the scorching summer sun, or on household appliances exposed to moisture and cleaning products. Ensuring that labels can withstand these extreme conditions is critical to their long-term effectiveness and durability.

Improved adhesion

Selecting the right adhesive is crucial to ensure that durable labels remain firmly adhered to the surface of the…