Heinz ketchup has an official starting speed
Yes, you read that right.
Heinz’s famous glass bottle – the one we’ve all shaken, banged and begged to cooperate – is designed with surgical precision: the ketchup must flow at exactly 0.028 miles per hour (about 0.045 km/h, for those of you in the metric system). Any faster and it fails quality control.
Why is that? Because Heinz wanted the product to feel thick, quality, and not watery, but also not sit in the bottle forever like gourmet cement.
Such a fine balance that they had to define an official pouring speed.
And that 30° pouring angle is no coincidence: it’s the optimum point for the ketchup to start flowing.
Expert tip: if you ever use a Heinz glass bottle, gently tap the number 57 engraved on the neck. That’s the sweet spot where the brand recommends applying pressure.
Share this article
Come and visit us at empack and logistics&automation bilbao
Stay informed
Un café con… Noa Llusia, directora de Asuntos Públicos Globales en Mondelez International
Noa Llusia Juanes is a professional with more than 15 years of experience in corporate communications, public affairs and sustainability (ESG). She currently holds the
Designing packaging to make a mark – Botito: The robot that comes from the bin
When design is born from strategy.
Alimerka adopts a new electronic labelling model
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Empack, Logistics & Automation and Logistics & Industrial Build welcome 12,200 unique visitors in a record-breaking edition
The three trade fairs, held at IFEMA, have successfully concluded their 2025 edition with record figures, with the participation of 426 exhibiting companies, attendance by
