Un café con… Noa Llusia, directora de Asuntos Públicos Globales en Mondelez International

Noa Llusia Juanes is a professional with more than 15 years of experience in corporate communications, public affairs and sustainability (ESG). She currently holds the position of Global Public Affairs Manager at Mondelēz International, where she leads advocacy and institutional positioning strategies on key public policy issues, with notable experience in markets such as Spain, Portugal, France, Brussels and the United States.

Throughout her career, Noa has led internal and external communication campaigns, represented the company before high-level sectoral and international associations, managed crises and supported strategic business transformation processes, such as mergers, acquisitions and divestitures. In addition, she has worked closely with leadership teams and is distinguished by her strategic vision, her leadership skills in multicultural teams and her deep understanding of local and global dynamics.

Noa has a degree in Journalism from Antonio de Nebrija University, a Master’s degree in Marketing and Communication from ESIC, and speaks Spanish, English, and French. Outside of her professional life, she is a certified yoga teacher and has collaborated with various social causes in organisations that promote fair trade and support women in disadvantaged communities.

Empack: Noa, tell us a little about your day-to-day work at the company and what your role at Mondelez entails.

Noa: My day-to-day work at Mondelēz is very dynamic; no two days are the same. As my role suggests, I am part of the Public Affairs team, which means I am very much in touch with the institutional and regulatory environment, especially at the European level. In other words, my job is to be the bridge between what is decided in Brussels in terms of policies and regulations and the priorities and needs of our company.

My role is to ensure that we can anticipate legislative changes, interpret them correctly and translate them into business decisions so that we are prepared to adapt and continue to grow in a sustainable manner. To this end, we closely monitor policies that affect the food sector, such as those related to sustainability, packaging and labelling, among others.

At European level, I actively participate in sectoral forums, collaborate with industry associations and maintain a constant dialogue with institutions. These spaces for exchange are essential not only to represent our vision as a company, but also to listen, learn and seek joint solutions.

Ultimately, the goal is to build a relationship of mutual trust that allows regulation and sustainability to advance in parallel with economic growth and the private sector’s capacity for innovation.

Empack: From the Public Affairs area, how do you approach dialogue with European institutions on key issues such as sustainability, labelling or packaging legislation?

Noa: Our approach is always based on dialogue and collaboration. At Mondelēz, we believe it is essential to be part of the conversation from the outset, not only to contribute our experience, but also to listen and learn from other key players, such as legislators, NGOs, industry associations and technical experts. Each perspective helps us to better understand shared challenges and identify opportunities.

A good example is the new European regulation on packaging, the Packaging and Packaging Waste Regulation (PPWR), which represents a change for the entire industry. At Mondelēz, we fully support its objective of reducing the environmental impact of packaging, but we are also aware that its implementation poses significant challenges in terms of operations, investment and adaptation throughout the supply chain. That is why we are actively participating in secondary legislation, sharing specific experiences and proposals to help make implementation effective and realistic. We believe it is essential to provide greater clarity on technical aspects of the regulation and to avoid excessive administrative burdens.