Where Packaging Meets Innovation

Radar for the future: How to read the world to anticipate your next success
Empack Hall – 16th October – 12:20 – 13:00h

Expert in trends and Future Intelligence, founder of Nethunting, a catalyst dedicated to research, content generation and strategic consulting through geostrategic exploration and future design. She is also co-founder of Noaway, a company dedicated to education and responsible transformation, from which she directs the Observatory.
She has published ‘Una coolhunter en Nueva York’ (A Coolhunter in New York), ‘Los Doce Mandamientos para diseñar un futuro mejor’ (The Twelve Commandments for Designing a Better Future) and a number of articles related to trends and brands. She also teaches at various universities and business schools and is director of the Master’s in Trends Research and Strategic Thinking at LCI University.
With a visionary profile, and nominated by Forbes as one of the 40 best futurists in Spain, she is a geostrategic analyst who is an expert in contemporary issues from different perspectives and has extensive experience as a consultant in the areas of marketing, communication and innovation for brands such as Netflix, Nestlé, BBVA, Seat, Naturgy, Tous, San Miguel, Chanel, Desigual, Inditex, ING and Adidas, advertising agencies such as WPP, BBDO, SCPF, DDB and Shackleton, and cities such as Barcelona and Bogotá.

On 16 October, she will give one of the most informative talks to date at Empack, as, thanks to her FUTUROS tool, she will show us how her vision of the radar of signals and trends helps her change her understanding of the present, and she will advise us on how to apply it in our daily lives for a better future.