En la primera parte del workshop, realizaremos un acercamiento teórico a las últimas técnicas de neuromarketing y las biometrías y tecnologías que se usan para medir las experiencias y emociones en los procesos de marketing y ventas. En la segunda parte de este workshop, haremos una demostración en directo con la última biometría que se usa en laboratorios: electroencefalografía, seguimiento ocular y medición de emociones en piel entre otros. Y culminaremos con algunos casos reales de medición y aplicación en casos de packaging.

Como una de las principales empresas en el sector de las bebidas espirituosas, propietaria de icónicas marcas como Jim Beam, Whisky DYC, Larios o Anís Castellana, entre otras. Consciente del impacto que su actividad produce en la sociedad, la compañía, a través de su visión Growing for Good, se compromete a devolverle todo lo que toma de ella para seguir creciendo, convencida de crecer construyendo un futuro sostenible, equitativo y justo.

Carles will explain his vision of the products, as well as the objectives behind the projects that are developed at Seriesnemo. Each project aims to give credibility to brands, whilst building them, without leaving space to only aesthetic solutions.

Divide into three parts:

1 Expose the creative process that lead us to execute our idea

2 Discoveries they made while developing the prototype and reaching big brands after we won the Pentawards

3 Lessons they learned from the Pentawards and the process to then how they apply it to their everyday project from our different perspectives since Trinidad and Lesley now work with entrepreneurs and Marti works in an agency.

The talk will revolve around one of the latest projects of the studio, which has immersed us fully in the challenging yet exciting world of sustainable packaging. The assignment involves designing a skincare product line, and the client is Ecoalf, a Spanish fashion brand…

In the wine industry, the label is more than just a sticker on a bottle; it is a work of art and a marketing tool. In this lecture, we will explore how a successful label is created by diving into the synergy between design and printing. This creative dialogue is especially crucial when working with advanced printing technologies, such as multiple paper types on a single label.