Advertising specifications
Our specification page outlines all the key information you’ll need in order to send us your advert in the correct format. If anything is still unclear or you have any questions about the process, please contact a member of the team who will be happy to advise you on best practise.
Empack and Logistics & Automation Bilbao, your new business space in Bilbao. Discover it on 28 and 29 February 2024 at the Bilbao Exhibition Center, BEC.
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Website Specifications
Our variety of digital advertising options allows you to place an ad on the home page of our website. Available formats: JPG, PNG, GIF.
Best practise:
- Be clear and concise
- Provide a clear call to action
- Use high quality visuals
- Use smooth animation
- Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.
Next Steps
Once you have decided on your ideal advert type, please send your creative to your sales and marketing contact. The team will review the files you send across and let you know if it is suitable for publishing. At the same time, you can also send your UTM tracked landing page link. If you have any questions about the creative specification or file types, please send your request to your marketing contact. We require payment in full prior to publishing.
Dimensions (px):
- Full Width = 2000x220
- MPU = 300x250
Email Specifications
Available format: JPG,PNG,GIF
Best practise:
- Be clear and concise
- Provide a clear call to action
- Use high quality visuals
- Use smooth animation
- Consider your ad on mobile- the same file will be used on different screen sizes, make sure text is visible and legible.
Specs and best practise:
- Maximum 600 pixels width (any height).
- 72dpi for image resolution.
- Background images, animated GIFs, videos and image
mapping aren’t supported on all email systems. If used,
ensure you send image files and alternative text. - Only web safe fonts should be used for text e.g. Arial,
Verdana, Helvetica, Tahoma, Trebuchet MS, Times New
Roman. - Minimum legible font size is 12 pixels.
- Review your email on multiple devices to ensure responsiveness. We encourage responsive coding.
Dimensions (px):
- Top banner = 600x100
- Lower banner = 600x100
- Sponsored content block = 300x250
- MPU = 300x250
- Newsletter takeover (exclusive rights to advertising)= 600x100, 300x250
Social Specifications
Best practise:
- Length of post copy is not limited on Facebook, Instagram or LinkedIn, but social sites often cut off text longer than 140 characters with ‘see more’
- For Twitter the maximum post length, including hashtags and URls’s, is 280 characters
- Hyperlinks are not possible in Instagram post, so take this into account when sending over copy
- Videos are also useable on Twitter, Facebook and LinkedIn, maximum video size is 4GB.
- You are able to send them over on different captions for each social platform; please ensure you highlight which platform you would like each caption to be associated with, including any links and hashtags.
Asset requirements:
- Max Image Size:150KB
- Max video size:4gb
- Non-animated image formats: JPEG, PNG,.GIF
- Animated Image format: .GIF, SWF(Flash),.ZIP (Html5)
Dimensions (px):
- Facebook post = 1080x628
- Instagram post = 1080x1080
- LinkedIn post =744x400
- Twitter image = 800x418
PPC Campaign Specifications
As an advertiser, you will need to create the banner ads we upload to search and social networks as part of the audience extension. Here is all the information you need to create static banners, video banners or a combination of both.
Best practise:
- Include your brand logo (if using animation, this needs to be on every frame)
- Use a clear CTA (call to action)
- Include USPs such as prices, promotions and exclusives.
- Create variations of your banners e.g. busy conference image and a product image.
Asset Requirement:
- Max Size 150KB
- Non-animated image format: JPEG, PGN,.GIF
- Animated Image format: GIF, SWF (flash),.ZIP (HTML5)
- HTML5 Formats: Zip containing HTML and optionally CS, JS, GIF, PNG, JPEG, SVG responsive or standard
- Animation length and speed:
- Animation length must be 30n seconds or shorter
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5fps
- Flash ads must be 24FPs or slower
Size guide:
Most common banner sizes: 300×250, 728×90, 970×250, 160×600, 336×280, 468×60, 300×600, 320×50, 320×100, 1200×628, 1080×1920 & 1080×1080
Next steps:
- If you are launching an audience extension campaign our team will require further information to get the campaign live.
- When you have confirmed your order, we will send you a short form to complete to ensure its success.
- The team will review the files you send across and let you know if its suitable for publishing. If you have any questions about the creative specification or file type, please contact your marketing contact.
Dimensions (px):
- Leaderboard
- Banner = 468x60
- Top banner =930x180
- Leaderboard = 728x90
- Billboard = 970x250
- Skyscraper
- Skyscraper = 120x600
- Wide skyscraper = 160x600
- Half-page = 300x600
- Portrait = 300x1050
- Square and rectangle
- Small square = 200x200
- Vertical rectangle = 240x400
- Square = 250x250
- Triple widescreen = 250x360
- Inline rectangle = 300x250
- Large rectangle = 336x280
- Netboard = 580x400
- Mobile
- Mobile banner = 300x50
- Mobile banner = 320x50
- Large mobile banner = 320x100
Video best practise:
Video best practise:
- Grab attention within the first 2 seconds
- Communicate visually so users can understand your message even without audio
- Don’t overlay text, logos or button
30 seconds or less. - Uploading different video lengths can help you to tell different stories. But keep the total individual video length under 30 seconds
- Animations can be looped, but the animations must stop after 30 seconds
- Animated GIF ads must be slower than 5 fps
- Flash ads must be 24 fps or slower
Asset requirements:
- YouTube must be public
- Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds
- You can supply one or a number of video files
Dimensions (px):
- 1920x1080(16:9)- mandatory
- 1080x1350 (4:5 ratio) - recommended
- 1080x1080 (4:4 ratio) - recommended
- 1080x1920 (9:16 ratio) - recommended
- 1440x1080 (4:3 ratio)
- File types: .AVI, .M4V, .MOV, .MP4, .MP
- Maximum file size: 1 GB
- Recommended duration: 15 seconds, 20 seconds, 30 seconds, 60 seconds, 90 seconds. You can supply one or a number of video files. File name can’t be longer than 50 characters and only ASCII characters are allowed
- The file name cannot be longer than 50 characters and only ASCII characters are allowed for VAST: Display & Video 360 supports VAST 2.0, VAST 3.0 and VAST 4.0 specifications. You can also use VAST wrappers, but it is recommended to limit them to only 2 wrappers to avoid problems with the service on exchanges.
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