• The Swedish multinational has hosted a new edition of the Cluster Innovation Breakfast
• The Valencia shop alone distributes 40,000 packaged products every day.
• While the Confederación Empresarial del Ecoenvase Industrial (Confecoi) has presented its new SCRAP to help packers to comply with the new laws

The Packaging Innovation Cluster has counted on the participation of the Swedish multinational IKEA at its 65th Breakfast, which has transferred its packaging strategy until 2025 to the sector; and with the Industrial Eco-packaging Business Confederation (Confecoi), which has presented Implica, a new SCRAP (Collective System of Extended Producer Responsibility) that has been launched to respond to the new obligations set out in the Royal Decree on Packaging and packaging waste with respect to industrial and commercial packaging. This activity, which was financed by the Conselleria d’Economia Sostenible, Sectors Productius, Comerç i Treball de la Generalitat Valenciana, took place on this occasion at the IKEA headquarters in Alfafar (Valencia).

Marián Garrigues, Customer Fulfilment Manager, spoke on behalf of IKEA, explaining that sustainability is part of the company, whose first milestone was precisely the introduction of the flat pack, with which “we never transport air, reducing Co2 emissions and thus managing to take care of the planet”. Another of the milestones he highlighted was the introduction of the cardboard pallet, made from recycled material and smaller in size. “It also allows us to be more commercial, to display everything in a cleaner way in our warehouse, most of which is facing the public”, she pointed out.

The IKEA representative gave some figures on the importance of packaging in the company, since, for example, from Valencia alone it distributes more than 40,000 packaged products every day and more than 100,000 professionals around the world are involved in this task. “Packaging has to be careful with people and the planet, and forms part of the product design where we do it through democratic design, taking into account aspects such as functionality, shape, resistance, durability and sustainability”, he commented.