Alimerka adopts a new electronic labelling model
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Penny stamps the price of products on its packaging: ‘If you print it, you can’t change it’.
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
The curious origin of pizza boxes and how they became a marketing, creative and visual identity tool
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Heinz ketchup has an official starting speed
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Designing packaging to make a mark – Botito: The robot that comes from the bin
When design is born from strategy.
Un café con… Noa Llusia, directora de Asuntos Públicos Globales en Mondelez International
Noa Llusia Juanes is a professional with more than 15 years of experience in corporate communications, public affairs and sustainability (ESG). She currently holds the position of Global Public Affairs Manager at Mondelēz International, where she leads advocacy and institutional positioning strategies on key public policy issues, with notable experience in markets such as Spain, […]
The visible and invisible technologies transforming the shops of tomorrow
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Alimerka adopts a new electronic labelling model
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Find out which is the organic wine with the best label
A label can say as much as the wine itself. In the sixteenth edition of the Ecovino Awards, design has taken centre stage with the incorporation of the new award for Best Label Design 2025. The jury, meeting at the Escuela Superior de Diseño de La Rioja, has highlighted a proposal that has managed to […]
Five packaging territories for 2025
with the support of: Even though it smells like spring, we are still in time to try to analyse where packaging is heading in the current year, perhaps even as a prognosis for the coming months. Because we don’t know if Schrodinger’s cat is alive or dead, but we do know that it is inside […]
Nescafé’ refill bag receives Promarca Innovation Award
The ‘Nescafé’ refill pouch has been awarded one of the InnovacCión prizes in the FMCG sector by the Promarca association, winning first prize in the “Packaging” category for food and beverage brands. These awards recognize companies that are committed to innovation and best practices in the industry that favor market growth, competitiveness, employment and sustainability […]
Online fashion retailers to send 2.7 billion unnecessary plastic bags to Spanish consumers
A new study by DS Smith reveals that by 2030, 2.7 billion plastic bags will be used for online fashion deliveries in Spain, the equivalent of sending more than 50,000 plastic bags every hour. Online fashion retailers sent 314 million unnecessary plastic bags to Spanish shoppers last year, equivalent to more than 800,000 bags every […]