Bref announces its latest sustainability achievements. In line with Henkel’s sustainability strategy, which seeks to ensure that every new product launched contributes in some way to sustainability, the brand will relaunch three of its varieties from July. With these relaunches, they have incorporated 98 percent recycled plastic in the blister packs and 30 percent in their toilet baskets. In addition, the energy used for the production of Bref comes from 100% renewable sources.

The brand has managed to ensure that the production plant where its products are manufactured generates zero waste to landfill. This has been achieved through the implementation of an efficient waste management system, which allows all materials generated during the production process to be recycled or reused, significantly reducing their environmental impact.

Henkel, through its sustainability strategy, is committed to innovation and the development of environmentally positive solutions. Bref will continue to work on sustainable initiatives and the continuous improvement of its environmental footprint to contribute to a more sustainable future.