Pack Talks: Is your packaging ready?

In collaboration with Empack, the leading packaging trade show in Madrid, we are launching PackTalks, a new space dedicated to exploring the fascinating world of packaging. And you might be wondering: is this topic really that broad? The answer is a resounding yes. Packaging is not just the container we find on supermarket shelves or the one that arrives at our doorstep in a delivery. Behind every product, in its many formats, there is an entire industry that—now more than ever—is constantly evolving.

I am Mireia Andreu Robert, a Packaging and Sustainability expert, LinkedIn Top Voice, and currently a Senior Consultant at Inèdit. With more than 10 years of experience in the sector, I have worked in key areas such as design, manufacturing, graphic arts, market trend analysis, teaching, industry associations and, more recently, consulting. My focus is on eco-design, sustainability, innovation and waste management, always promoting the principles of the circular economy and reducing environmental impact through innovation.

In this PackTalks section, we will address key topics in the sector: the latest packaging trends, the regulations transforming the industry, packaging reuse, waste management, new innovative materials, and much more. PackTalks will also be the space where we analyse Empack updates and how this event continues to be a crucial meeting point for the sector.

Through this space, we will share the challenges facing packaging today, exploring how emerging technologies and evolving market demands are creating new opportunities and challenges for industry players. This collaboration with Empack aims to enrich the dialogue around the future of packaging by sharing knowledge and providing a platform where subscribers can stay informed and prepared for what lies ahead.

In PackTalks, we will not only learn, but also encourage the exchange of ideas and connections among key players in the industry.

Are you ready? Let’s get started! 🚀📦