diseño - Empack & Packaging Innovations Madrid

Creating value through the Brand: Branding in Retail.

Branding en Retail. detrás del packaging

When design is born from strategy.

Skincare reinvented: Binomial, Morillas’ fresh, inclusive and transparent proposal.

When design is born from strategy.

Designing packaging to make a mark – Botito: The robot that comes from the bin

When design is born from strategy.

Designing packaging to make a mark – Botito: The robot that comes from the bin

When design is born from strategy.

Find out which is the organic wine with the best label

A label can say as much as the wine itself. In the sixteenth edition of the Ecovino Awards, design has taken centre stage with the incorporation of the new award for Best Label Design 2025. The jury, meeting at the Escuela Superior de Diseño de La Rioja, has highlighted a proposal that has managed to […]

Five packaging territories for 2025

with the support of: Even though it smells like spring, we are still in time to try to analyse where packaging is heading in the current year, perhaps even as a prognosis for the coming months. Because we don’t know if Schrodinger’s cat is alive or dead, but we do know that it is inside […]

Nescafé’ refill bag receives Promarca Innovation Award

The ‘Nescafé’ refill pouch has been awarded one of the InnovacCión prizes in the FMCG sector by the Promarca association, winning first prize in the “Packaging” category for food and beverage brands. These awards recognize companies that are committed to innovation and best practices in the industry that favor market growth, competitiveness, employment and sustainability […]

Online fashion retailers to send 2.7 billion unnecessary plastic bags to Spanish consumers

A new study by DS Smith reveals that by 2030, 2.7 billion plastic bags will be used for online fashion deliveries in Spain, the equivalent of sending more than 50,000 plastic bags every hour. Online fashion retailers sent 314 million unnecessary plastic bags to Spanish shoppers last year, equivalent to more than 800,000 bags every […]

Packaging: Sense – Sensibility – Desire

with the support of: Packaging begins and ends with the brand and therefore plays an important role in value creation. Packaging strategy should not only focus on design to meet the specific needs of the marketing department. A global vision is necessary, sponsored by the brand area, capable of merging innovation, sustainability, production, logistics, marketing, […]

Mahou San Miguel launches YouBrew to create 100% customized beers

This new service involves an investment of 1.5 million euros. Through YouBrew, a pioneering service, allows the consumer to completely design their beer, from the recipe to the label, thus offering a unique and differential experience. Mahou San Miguel has invested more than 1.5 million euros in this innovation, which is the result of […]