Nescafé’ refill bag receives Promarca Innovation Award

nescafé

The ‘Nescafé’ refill pouch has been awarded one of the InnovacCión prizes in the FMCG sector by the Promarca association, winning first prize in the “Packaging” category for food and beverage brands. These awards recognize companies that are committed to innovation and best practices in the industry that favor market growth, competitiveness, employment and sustainability […]

Coca-Cola removes ‘Sprite’ labels in pilot test for UK market

bolsas (5)

The Coca-Cola Company is conducting a pilot trial in the UK with the launch of a limited batch of de-labelled packaging for its Sprite and Sprite Zero brands. The company will temporarily remove the labels from the individual 500ml bottles of both brands, which will be replaced by an embossed logo on the front of […]

Mahou San Miguel launches YouBrew to create 100% customized beers

mahou youbref

This new service involves an investment of 1.5 million euros. Through YouBrew, a pioneering service, allows the consumer to completely design their beer, from the recipe to the label, thus offering a unique and differential experience.   Mahou San Miguel has invested more than 1.5 million euros in this innovation, which is the result of […]

Bref presents innovations in the packaging of its products

bref noticia

Incorporates 98% recycled plastic in blister packs Bref announces its latest sustainability achievements. In line with Henkel’s sustainability strategy, which seeks to ensure that every new product launched contributes in some way to sustainability, the brand will relaunch three of its varieties from July. With these relaunches, they have incorporated 98 percent recycled plastic in […]

Five questions for the packaging industry in 2024, a year that will shape its future

5 preguntas leer noticia

Alimarket Envase analyses in this article some of the aspects that will mark the packaging industry throughout the year that is now beginning, marked by the arrival of a new EU Packaging and Packaging Waste Regulation (PPWR), but also by aspects such as the development of the recycling industry, the evolution of innovation or the refillable and reusable packaging revolution.

Pineapple waste packaging material developed to preserve meat products

Newsletter febrero 2024

The retail sector faces one of the most challenging periods in its history in 2024. Not only because of structural changes around the world, but also because of the emergence of challenges arising from new technologies capable of improving both its situation and the experience of its own customers