The curious origin of pizza boxes and how they became a marketing, creative and visual identity tool

Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Heinz ketchup has an official starting speed

Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
The visible and invisible technologies transforming the shops of tomorrow

Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Nescafé’ refill bag receives Promarca Innovation Award

The ‘Nescafé’ refill pouch has been awarded one of the InnovacCión prizes in the FMCG sector by the Promarca association, winning first prize in the “Packaging” category for food and beverage brands. These awards recognize companies that are committed to innovation and best practices in the industry that favor market growth, competitiveness, employment and sustainability […]
Online fashion retailers to send 2.7 billion unnecessary plastic bags to Spanish consumers

A new study by DS Smith reveals that by 2030, 2.7 billion plastic bags will be used for online fashion deliveries in Spain, the equivalent of sending more than 50,000 plastic bags every hour. Online fashion retailers sent 314 million unnecessary plastic bags to Spanish shoppers last year, equivalent to more than 800,000 bags every […]
Coca-Cola removes ‘Sprite’ labels in pilot test for UK market

The Coca-Cola Company is conducting a pilot trial in the UK with the launch of a limited batch of de-labelled packaging for its Sprite and Sprite Zero brands. The company will temporarily remove the labels from the individual 500ml bottles of both brands, which will be replaced by an embossed logo on the front of […]
Mahou San Miguel launches YouBrew to create 100% customized beers

This new service involves an investment of 1.5 million euros. Through YouBrew, a pioneering service, allows the consumer to completely design their beer, from the recipe to the label, thus offering a unique and differential experience. Mahou San Miguel has invested more than 1.5 million euros in this innovation, which is the result of […]
Bref presents innovations in the packaging of its products

Incorporates 98% recycled plastic in blister packs Bref announces its latest sustainability achievements. In line with Henkel’s sustainability strategy, which seeks to ensure that every new product launched contributes in some way to sustainability, the brand will relaunch three of its varieties from July. With these relaunches, they have incorporated 98 percent recycled plastic in […]
Five questions for the packaging industry in 2024, a year that will shape its future

Alimarket Envase analyses in this article some of the aspects that will mark the packaging industry throughout the year that is now beginning, marked by the arrival of a new EU Packaging and Packaging Waste Regulation (PPWR), but also by aspects such as the development of the recycling industry, the evolution of innovation or the refillable and reusable packaging revolution.
Pineapple waste packaging material developed to preserve meat products

The retail sector faces one of the most challenging periods in its history in 2024. Not only because of structural changes around the world, but also because of the emergence of challenges arising from new technologies capable of improving both its situation and the experience of its own customers
StePacPPC’s new sustainable packaging increases longevity of exotic mushrooms

Innovative modified atmosphere packaging addresses mushroom shelf-life challenges and generates positive feedback from mushroom producers and shippers.
EU agrees to recycle packaging and ban permanent chemicals

The Council of the European Union and the European Parliament on Monday reached a political agreement…