Mahou San Miguel launches YouBrew to create 100% customized beers

This new service involves an investment of 1.5 million euros. Through YouBrew, a pioneering service, allows the consumer to completely design their beer, from the recipe to the label, thus offering a unique and differential experience.   Mahou San Miguel has invested more than 1.5 million euros in this innovation, which is the result of […]

Bref presents innovations in the packaging of its products

Incorporates 98% recycled plastic in blister packs Bref announces its latest sustainability achievements. In line with Henkel’s sustainability strategy, which seeks to ensure that every new product launched contributes in some way to sustainability, the brand will relaunch three of its varieties from July. With these relaunches, they have incorporated 98 percent recycled plastic in […]