The beer that adds ‘with’ to ‘without’.
At Batllegroup, we have been working on branding and packaging for the consumer goods sector for over 30 years, in a context where design has moved beyond being merely an aesthetic consideration to become a strategic tool.Our work involves helping brands understand the market in which they compete and position themselves clearly within it, making […]
12 August 2026: The date that will shape the future of packaging in Europe
The packaging industry is facing a key milestone: 12 August 2026, the date on which the European Packaging and Packaging Waste Directive (PPWR) comes into force. This European legislation introduces significant changes for manufacturers, importers and distributors of packaging across the European Union, setting out clear obligations to ensure the transparency, traceability and sustainability of […]
Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026
The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this context, two pieces of legislation stand out as the cornerstones of the industry’s evolution: the European Packaging and Packaging Waste Directive (PPWR) and the Royal Decree on Packaging and Packaging […]
Creating value through the Brand: Branding in Retail.
When design is born from strategy.
Skincare reinvented: Binomial, Morillas’ fresh, inclusive and transparent proposal.
When design is born from strategy.
Pack Talks: Is your packaging ready?
In collaboration with Empack, the leading packaging trade show in Madrid, we are launching PackTalks, a new space dedicated to exploring the fascinating world of packaging. And you might be wondering: is this topic really that broad? The answer is a resounding yes. Packaging is not just the container we find on supermarket shelves or […]
Designing packaging to make a mark – Botito: The robot that comes from the bin
When design is born from strategy.
Penny stamps the price of products on its packaging: ‘If you print it, you can’t change it’.
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
The curious origin of pizza boxes and how they became a marketing, creative and visual identity tool
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Heinz ketchup has an official starting speed
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Designing packaging to make a mark – Botito: The robot that comes from the bin
When design is born from strategy.
The visible and invisible technologies transforming the shops of tomorrow
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…