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Packaging Trends

The Packaging area hosts every year new ideas and solutions for final packaging, packaging design and value-added labelling. Because Empack Madrid is more than just packaging, it is also a design and innovation space for your primary packaging, a differentiated and exclusive area within the event that will invite you to dress your products with the latest trends of the season.

What’s more, this year it will be packed with new features that will make it a paradise for professionals… you’ll understand why 😊

We can’t wait to tell you more… Stay tuned!

You will also be able to see first-hand the winning designs of this year’s Pentawards, the most prestigious international awards for packaging design.

And that’s not all! Leading figures from the world of design will be present in our congress room “Pentawards Theater”. The programme will be available soon.

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Pentawards winners Expo

Each year we get to see the winning packaging at the Pentawards, the world’s most prestigious packaging awards, which, along with a conference room, offer an insight into the trends and innovations that lie ahead for the future of the industry.

Take a look at the designs we were able to see in the exhibition area, and don’t miss our next communications, where we will be revealing the new winners that will be present this autumn.

BIG FACE COFFEE ZENPACK - USA

BRAND IDENTITY AND CONNECTED PACKAGING – PLATINUM WINNER 2023

LAGG WHISKEY STRANGER & STRANGER - UK

BEVERAGES – PLATINUM WINNER 2023

BY FAR: THE DAYDREAM FRAGRANCE COLLECTION VINCENT VILLEGER CREATIVE - UK

BODY, HEALTH & BEAUTY – PLATINUM WINNER 2023

CASA MARRAZZO 1934 AUGE DESIGN - ITALY

BEST OF SHOW - DIAMOND WINNER 2023

MI EARPHONE EXPLORE XIAOMI - CHINA

HOME, LEISURE & OTHER MARKETS - PLATINUM WINNER 2023

ECOALF LAVERNIA, CIENFUEGOS Y ASOCIADOS - SPAIN

SUSTAINABLE DESIGN – PLATINUM WINNER 2023

PICK UP GLOBAL RELAUNCH AUGE DESIGN - ITALY

FOOD – PLATINUM WINNER 2023

PERSIL ACCESSIBLE QR

CONNECTED EXPERIENCE CONSULTING LTD/ UNILEVER - UK

JOHNNIE WALKER BLUE LABEL X LUKE HALLS / CITIES OF THE FUTURE 2220

BRAND IDENTITY AND CONNECTED PACKAGING – BEST COLLABORATION - GOLD WINNER

BOSAI GIFT

DRAWROPE - JAPAN

Relive the best moments

Relive the best moments

PENTAWARDS HALL

PENTAWARDS HALL

Specific top-level speakers in the room co-organised by the brand organiser of the industry's most important design packaging awards.

EMPACK HALL

EMPACK HALL

Sectoral trends in packaging. A meeting point to present the changes and trends affecting the packaging value chain.

Specific conferences by leading experts

More than 15 years of providing solutions to leading brands

+ 50
Exhibiting companies
+ 300
Visitors
+ 1
Expert speakers
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