The beer that adds ‘with’ to ‘without’.
At Batllegroup, we have been working on branding and packaging for the consumer goods sector for over 30 years, in a context where design has moved beyond being merely an aesthetic consideration to become a strategic tool.Our work involves helping brands understand the market in which they compete and position themselves clearly within it, making […]
12 August 2026: The date that will shape the future of packaging in Europe
The packaging industry is facing a key milestone: 12 August 2026, the date on which the European Packaging and Packaging Waste Directive (PPWR) comes into force. This European legislation introduces significant changes for manufacturers, importers and distributors of packaging across the European Union, setting out clear obligations to ensure the transparency, traceability and sustainability of […]
Pack Talks: PPWR and the Royal Decree on Packaging: Key Points for Compliance in 2026
The packaging sector faces an ever-changing regulatory landscape, where new regulations play a crucial role in the transition towards a more sustainable industry. In this context, two pieces of legislation stand out as the cornerstones of the industry’s evolution: the European Packaging and Packaging Waste Directive (PPWR) and the Royal Decree on Packaging and Packaging […]
Pack Talks: Is your packaging ready?
In collaboration with Empack, the leading packaging trade show in Madrid, we are launching PackTalks, a new space dedicated to exploring the fascinating world of packaging. And you might be wondering: is this topic really that broad? The answer is a resounding yes. Packaging is not just the container we find on supermarket shelves or […]
Kyros Hummus has arrived at Starbucks with a practical and healthy offering
Kyros Hummus, a leading producer of hummus and tahini, announces its new partnership with Starbucks Argentina through its new blister pack—a convenient format available in its classic chickpea flavor. Designed to accompany different moments of the day, its individual packaging and creamy texture make it a versatile option that’s easy to incorporate into your routine: […]
The EU is changing the rules and in 2026 will require bars and restaurants to eliminate ketchup, sugar and oil sachets.
No more individual sachets of sauces, sugar or salt in Spanish bars and restaurants. The European Union has already set a date for the definitive end of the typical single-serving containers of ketchup, mayonnaise, sugar, salt and even oil and vinegar, which have been on the tables of hospitality businesses throughout Spain for decades. As […]
Penny stamps the price of products on its packaging: ‘If you print it, you can’t change it’.
Packaging is a key area where consumers are demanding change. In the last year alone, 40% of consumers have switched brands due to…
Edible packaging and coatings created from agri-food waste
Reducing the environmental impact of conventional packaging and minimising food waste is one of the current challenges facing the food industry. To address this issue, the PrevencPack project, developed by Ainia in collaboration with several companies, has focused on the development of three innovative solutions: edible coatings for food, edible packaging and coatings for cardboard […]
Tool developed to predict whether packaging is sustainable and functional
Defining the level of functionality and sustainability of packaging materials and systems. This is the aim of the PACKCompute project….
Cosmetics in doypack: is it really greener?
The cosmetics industry is probably one of the sectors that adapts most quickly to social trends. Natural cosmetics, vegan, free of harmful substances for the skin and now also cosmetics in doypack. The world of beauty and its consumers are not oblivious to climate change or the impact that humans are leaving on the planet. […]
Oatly replicates the European initiative in the United States by providing carbon footprint information on its packaging.
The labels provide information on the carbon footprint caused by the production and distribution of its products. The Swedish plant-based dairy brand began doing the same in Europe in 2021. Oatly Group, the Swedish company that manufactures and markets plant-based dairy products, has begun placing eco-labels on some of its products in the United States. […]
New technology to manage traceability of reusable packaging on a large scale
In order to promote the traceability of reusable packaging on a large scale, a consortium of entities is developing the ‘Track & Trace Reuse‘ project, whose objective is to manage the traceability and control of the use of industrial packaging through a collaborative digital system in a more viable and sustainable way. In the words […]